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Extension of PESTEL + C (=Competitors) Analysis

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PEST Analysis
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Richard De Salis
Business Consultant, New Zealand

Extension of PESTEL + C (=Competitors) Analysis

In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exercise too when assessing their strategic position.
 
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Dino
Student (University), United Kingdom
 

Competitor and Complementor Analysis

Competitor analysis is usually a separate analysis such as competitor analysis in terms of 'direct' and 'in-direct'.
However, and in my opinion, there should also be a complementor analysis, because not all other organisations should be perceived as competitors: you never know when or if, in the future, you will need to be a customer and/or consumer of their products and/or services.

 

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topic External Environment of a Service Company
topic PEST Analysis is Complementary to SWOT Analysis
🔥 PEST Analysis: a Mandatory Component of Strategic Planning and Marketing!
topic Market and System Risk in PEST Analysis
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topic Actions in Unfavorable External Environment?
topic Direct and Indirect External Environment of the Firm
topic How to Conduct a PEST Analysis? Main Steps and Tips
topic The SPELIT Power Matrix
topic Improved PESTLE Analysis: SATERPLIDE Analysis
topic PEST Analysis on Retail
topic Other Marketing Environment Tools
topic History of PEST - Origins and Author
topic Interaction Between an Organization and Its Energy Environment?
topic Environmental Factors in PESTLE
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More on PEST Analysis:
Summary
Discussion Topics
topic PEST Analysis for a Country
topic External Environment of a Service Company
topic PEST Analysis is Complementary to SWOT Analysis
🔥 PEST Analysis: a Mandatory Component of Strategic Planning and Marketing!
topic Market and System Risk in PEST Analysis
👀Extension of PESTEL + C (=Competitors) Analysis
topic Advanced form of PEST: PESTELEM Analysis
topic Actions in Unfavorable External Environment?
topic Direct and Indirect External Environment of the Firm
topic How to Conduct a PEST Analysis? Main Steps and Tips
topic The SPELIT Power Matrix
topic Improved PESTLE Analysis: SATERPLIDE Analysis
topic PEST Analysis on Retail
topic Other Marketing Environment Tools
topic History of PEST - Origins and Author
topic Interaction Between an Organization and Its Energy Environment?
topic Environmental Factors in PESTLE
Special Interest Group

SIG Leader

Do you know a lot about PEST Analysis? Become our SIG Leader

Knowledge Center

PEST Analysis
Knowledge Center



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