|
Get access now to all 12manage knowledge centers and discussion forums, including PEST Analysis. Completely free.
|
|
Richard De Salis
Business Consultant, New Zealand
|
In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exercise too when assessing their strategic position. (...) Read more? Sign up for free
X
All about PEST Analysis and business administration. Completely free.
Log in
| |
|
Dino
Student (University), United Kingdom
|
|
Competitor and Complementor Analysis
Competitor analysis is usually a separate analysis such as competitor analysis in terms of 'direct' and 'in-direct'.
However, and in my opinion, there should also be a complementor analysis, because not all other organisations should be perceived as competitors: you never know when or if, in the future, you will need to be a customer and/or consumer of their products and/or services.
|
|
