Extension of PESTEL + C (=Competitors) Analysis

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Forum 9 Richard De Salis Business Consultant, New Zealand Extension of PESTEL + C (=Competitors) Analysis In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exercise too when assessing their strategic position. X Welcome to the PEST Analysis forum. The topic being discussed here is: "Extension of PESTEL + C (=Competitors) Analysis". Log in   Comments Rating   0 Dino Student (University), United Kingdom   Competitor and Complementor Analysis Competitor analysis is usually a separate analysis such as competitor analysis in terms of 'direct' and 'in-direct'. However, and in my opinion, there should also be a complementor analysis, because not all other organisations should be perceived as competitors: you never know when or if, in the future, you will need to be a customer and/or consumer of their products and/or services.   Leave a comment Share your knowledge or experience

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More on PEST Analysis: Summary Discussion Topics PEST Analysis for a Country External Environment of a Service Company PEST Analysis is Complementary to SWOT Analysis 🔥 PEST Analysis: a Mandatory Component of Strategic Planning and Marketing! Market and System Risk in PEST Analysis 👀 Extension of PESTEL + C (=Competitors) Analysis Advanced form of PEST: PESTELEM Analysis Actions in Unfavorable External Environment? Direct and Indirect External Environment of the Firm How to Conduct a PEST Analysis? Main Steps and Tips The SPELIT Power Matrix Improved PESTLE Analysis: SATERPLIDE Analysis PEST Analysis on Retail Other Marketing Environment Tools History of PEST - Origins and Author Interaction Between an Organization and Its Energy Environment? Environmental Factors in PESTLE

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