Extension of PESTEL + C (=Competitors) Analysis

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Richard De Salis
Business Consultant, New Zealand

Extension of PESTEL + C (=Competitors) Analysis

In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exercise too when assessing their strategic position.

  Dino
Student (University), United Kingdom
 

Competitor and Complementor Analysis

Competitor analysis is usually a separate analysis such as competitor analysis in terms of 'direct' and 'in-direct'.
However, and in my opinion, there should also be a complementor analysis, because not all other organisations should be perceived as competitors: you never know when or if, in the future, you will need to be a customer and/or consumer of their products and/or services.

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