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PEST Analysis
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Akoto, Ghana

Other Marketing Environment Tools

Apart from this PEST framework used to analyze the macro environment, which other technigues can be used?
 
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Amit S Verulkar
Manager, India
 

Macro Analysis

You can analysis the macro factors by 5 force analysis (Porter), generally used for market attractiveness.

   

More on PEST Analysis:
Summary
Discussion Topics
PEST / PESTLE Criticisms
PEST Analysis for a Country
External Environment of a Service Company
PEST Analysis is Complementary to SWOT Analysis
PEST Analysis Standard Format?
System Risk in PEST Analysis
Extension of PESTEL + C (=Competitors) Analysis
Advanced form of PEST: PESTELEM Analysis
BOOK: The SPELIT Power Matrix
Direct and Indirect External Environment of the Firm
How to Conduct a PEST Analysis? Main Steps and Tips
Organisational Analysis
Improved PESTLE Analysis: SATERPLIDE Analysis
PEST Analysis on Retail
👀Other Marketing Environment Tools
🔥PEST Analysis for Non-Profit Organizations
Unfavorable External Environment?
History of PEST - Origins and Author
Interaction Between an Organization and Its Energy Environment?
What is a Business Environment
Environmental Factors in PESTLE
Technology Marketing and Economic Analysis in Utilities
Special Interest Group

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