Other Marketing Environment Tools

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PEST Analysis > Forum > Other Marketing Environment Tools

Other Marketing Environment Tools
Akoto
Apart from this PEST framework used to analyze the macro environment, which other technigues can be used? 		 

 
Macro Analysis
Amit S Verulkar, Manager, India, Member
You can analysis the macro factors by 5 force analysis (Porter), generally used for market attractiveness.
 

   

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