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Yield ManagementKnowledge Center |
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Definition Yield Management? Meaning.![]() Yield Management is the flexible pricing practice aimed at maximizing the amount of revenue received from a fixed, perishable product or resource. It should be seen as the process of allocating the right type of capacity to the right kind of customer at the right price as to maximize revenue or yield. Yield Management IndustriesYM has it's origin in the 80s in the airline industry and since then spread to other sectors. It is now usually associated with the pricing practices for:
In the above mentioned economic sectors, yield management is very important, and many such companies would view it as a Core Competence. Yield management is typically multidisciplinary, because it combines elements of marketing, operations, and financial management into one business approach. It's overall aim is to provide an optimal mix of goods at a variety of price points at different points in time. Yield management can be considered as the inventory-focused part of revenue management. Buyer BehaviorBuyers will make choices based on their:
Compare with: Capacity Management | Value Engineering |
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