Definition VMOST. Description.
VMOST is an acronym for
Vision, Mission, Objectives,
Strategy, Tactics. It is an internal analysis business framework.
Using the VMOST analysis captures the current strategy of
an organization and what it is trying to achieve by assessing it's Vision,
Mission, Objectives, Strategy and Tactics.
It is essentially the definition of the business. The elements
Vision. What we aspire to?
Mission. What is our purpose?
Objectives. What key goals do we have (SMART)?
Strategy. What options are there for proceeding forward?
Tactics. Aligned and communicated....
It is crucial for this whole process to hang together from
top to bottom and also in reverse. From the top, clarifying the vision drives
the mission, which in turn drives the objectives which creates strategic options
which forces tactical actions to be taken. From the bottom, every action at
tactical level should help to make the strategies work, all strategies should
help to achieve the objectives, and all the objectives should take the business
towards the mission. The mission should fit in the companies' vision of the
An important limitation is that this framework is for internal
analysis only. A similar acronym is MOST.
VMOST Special Interest Group
Compare with: SOSTAC
| Core Competence |
SWOT Analysis |
Ashridge Mission Model
| 5 P's Model
| Strategic Vision