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Description of VMOST. Explanation.


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Definition VMOST. Description.

VMOST is an acronym for Vision, Mission, Objectives, Strategy, Tactics. It is an internal analysis business framework.

Using the VMOST analysis captures the current strategy of an organization and what it is trying to achieve by assessing it's Vision, Mission, Objectives, Strategy and Tactics.

It is essentially the definition of the business. The elements are:

  • Vision. What we aspire to?

  • Mission. What is our purpose?

  • Objectives. What key goals do we have (SMART)?

  • Strategy. What options are there for proceeding forward?

  • Tactics. Aligned and communicated....

It is crucial for this whole process to hang together from top to bottom and also in reverse. From the top, clarifying the vision drives the mission, which in turn drives the objectives which creates strategic options which forces tactical actions to be taken. From the bottom, every action at tactical level should help to make the strategies work, all strategies should help to achieve the objectives, and all the objectives should take the business towards the mission. The mission should fit in the companies' vision of the future.

An important limitation is that this framework is for internal analysis only. A similar acronym is MOST.

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Compare with: SOSTAC  |  Core Competence  |  SWOT Analysis  |  Ashridge Mission Model  |  5 P's Model  |  Strategic Vision

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