Vision Statement

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What is a Vision Statement? Meaning.

A Vision Statement is a written declaration of the Strategic Vision of a firm. It contains the desired future state at which a company hopes to arrive and is articulating the dreams and hopes for the business. It reminds the people in your firm of what you are trying to build.

Ideally, a vision statement has the following characteristics:

  • Focus on the future

  • Inspirational, hopeful

  • Provides clear decision-making criteria

  • Long-term oriented and timeless

  • Clear, not ambiguous

  • Memorable, easy to remember

  • Realistic, achievable

  • Aligned with the values and Culture of the organization

Leaders should communicate the vision regularly, create stories or narratives that illustrate the vision, act as role-models by embodying the vision, create short-term objectives compatible with the vision, and encourage employees to craft their own personal vision compatible with the organization's overall vision.

The term must not be confused with a Mission Statement.

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topic Formulating a Vision Statement
When trying to formulate a vision statement, which questions should people ask and try to find an answer to?...
Comments2 comments
topic HR Vision Statement
The Human Resources vision defines the guiding principles on how we manage our people, what we can offer to them and what we expect from them. These guiding principles are the foundation of every pers...
Comments2 comments
🔥 Vision on Country and Role of Company in it…
My team has a vision statement that speaks to what we want to see happen in our country as opposed to what we want our company to look like. It does however clearly indicate our "role" in achieving t...
Comments1 comments

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Compare with: Strategic Vision  |  Mission Statement  |  Strategic Intent  |  Moral Purpose  |  Ashridge Mission Model  |  Moral Purpose  |  CSFs and KPIs  |  Corporate Charter  |  Storytelling

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