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Vision StatementKnowledge Center |
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What is a Vision Statement? Meaning.A Vision Statement is a written declaration of the Strategic Vision of a firm. It contains the desired future state at which a company hopes to arrive and is articulating the dreams and hopes for the business. It reminds the people in your firm of what you are trying to build. Ideally, a vision statement has the following characteristics:
Leaders should communicate the vision regularly, create stories or narratives that illustrate the vision, act as role-models by embodying the vision, create short-term objectives compatible with the vision, and encourage employees to craft their own personal vision compatible with the organization's overall vision. The term must not be confused with a Mission Statement.
Compare with: Strategic Vision | Mission Statement | Strategic Intent | Moral Purpose | Ashridge Mission Model | Moral Purpose | CSFs and KPIs | Corporate Charter | Storytelling |
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