Vision Statement

Knowledge Center

What is a Vision Statement? Meaning.

A Vision Statement is a written declaration of the Strategic Vision of a firm. It contains the desired future state at which a company hopes to arrive and is articulating the dreams and hopes for the business. It reminds the people in your firm of what you are trying to build.

Ideally, a vision statement has the following characteristics:

• Focus on the future

• Inspirational, hopeful

• Provides clear decision-making criteria

• Long-term oriented and timeless

• Clear, not ambiguous

• Memorable, easy to remember

• Realistic, achievable

• Aligned with the values and Culture of the organization

Leaders should communicate the vision regularly, create stories or narratives that illustrate the vision, act as role-models by embodying the vision, create short-term objectives compatible with the vision, and encourage employees to craft their own personal vision compatible with the organization's overall vision.

The term must not be confused with a Mission Statement.

Forum New Topic Forum about Vision Statements. Formulating a Vision Statement When trying to formulate a vision statement, which questions should people ask and try to find an answer to? (...) 6   2 comments 🔥 NEW Vision on Country and Role of Company in it… My team has a vision statement that speaks to what we want to see happen in our country as opposed to what we want our c (...) 0   Start a new forum topic about Vision Statements. More info. Share your opinion, knowledge and experience or ask a question (sign up for free first)

Information Sources Sign up Various sources of information regarding Vision Statements. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Research Links Sign up Automatically jump to further useful sources regarding Vision Statements. News Videos Presentations Books More

Compare with: Strategic Vision  |  Mission Statement  |  Strategic Intent  |  Moral Purpose  |  Ashridge Mission Model  |  Moral Purpose  |  CSFs and KPIs  |  Corporate Charter  |  Storytelling

Return to Management Hub: Change & Organization  |  Communication & Skills  |  Ethics & Responsibility  |  Leadership  |  Strategy

More on Management  |  Return to Management Dictionary

This ends our Vision Statement summary and forum.