Value Proposition

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Description of Value Proposition. Explanation.

Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Value Proposition Special Interest Group Special Interest Group (81 members)

Value Proposition Forum   Recent topics   Purpose of Value Proposition Generally it's the same as a unique selling proposition. Because a firm would give that stat...           Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the generation known as Millennials (born between 1980 and 2000, also known as Generation Y) has thrown up ...           Future Customer Value Research about customer value is valuable, but does not generate direct insight into what customers will consider important in the FUTURE. Howeve...           Purpose of Value Proposition What is the purpose of a value proposition? When do we use it?...

Best Practices - Value Proposition

Expert Tips - Value Proposition   A Closer Look Into Customer Value

Resources - Value Proposition A Service-Oriented View on Marketing   The Dawn of Conscious Capitalism   Innovation and Business Models   Reinventing your Business Model   Understanding Value Proposition     News about Value Proposition         Videos about Value Proposition         Presentations about Value Proposition         Books about Value Proposition         More about Value Proposition

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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