Value Proposition

Knowledge Center

Description of Value Proposition. Explanation.


Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Special Interest Group - Value Proposition

Special Interest Group (74 members)

Forum - Value Proposition  

In this forum you will find recent interesting discussions.

  Purpose of Value Proposition (1 reactions)
Generally it's the same as a . Because a firm would give tha...
Hot Changed Value Propositions for Millennials
WHO ARE MILLENNIALS? The emergence of the generation known ...
  Future Customer Value
Research about customer value is valuable, but does not gene...
  Purpose of Value Proposition (1 reactions)
What is the purpose of a value proposition? When do we use i...

Best Practices - Value Proposition

Here you will find the most valuable discussions from the past.

Expert Tips - Value Proposition

Here you will find high-quality advice from experts.


A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy...

Resources - Value Proposition

Here you will find powerpoint presentations, micro-learning videos and further information sources.

A Service-Oriented View on Marketing

Service-Dominant Logic, Perspectives on Marketing...

The Dawn of Conscious Capitalism

Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility...

Innovation and Business Models

Business Models, Business Model Innovation...

Reinventing your Business Model

Business Model Change, Strategic Innovation...

News about Value Proposition


Videos about Value Proposition


Presentations about Value Proposition


Books about Value Proposition


More about Value Proposition


Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our Value Proposition summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 17-11-2019. All names of their owners.