Value Proposition

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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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Best Practices The top-rated topics about Value Propositions. Here you will find the most valuable ideas and practical suggestions. The Impact of a Value Proposition Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...) 5   1 reactions   Purpose of Value Proposition What is the purpose of a value proposition? When do we use it? (...) 3   1 reactions

Information Sources Various sources of information regarding Value Propositions. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. A Service-Oriented View on Marketing Service-Dominant Logic, Perspectives on Marketing Presentation about a service-dominant logic mindset in marketing, including the following sections: 1. Getting the logi (...)         The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility This presentation provides an introduction into the concept of conscious capitalism, and includes the following sections (...)         Innovation and Business Models Business Models, Business Model Innovation This presentation is about Business Models and Innovation, emphasizing Innovation in Business Models. The presentation i (...)         Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe (...)

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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