Value Proposition

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Description of Value Proposition. Explanation.


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Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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Value Proposition Special Interest Group

Special Interest Group


Best Practices - Value Proposition Premium

Expert Tips - Value Proposition Premium

A Closer Look Into Customer ValueSign up

It is often argued that customer value is required...
Usage (application): Customer Value Analysis, Strategic Marketing, Innovation Strategy

Resources - Value Proposition Premium

A Service-Oriented View on MarketingSign up

Presentation about a service-dominant logic mindse...
Usage (application): Service-Dominant Logic, Perspectives on Marketing

The Dawn of Conscious CapitalismSign up

This presentation provides an introduction into th...
Usage (application): Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility

Innovation and Business ModelsSign up

This presentation is about Business Models and Inn...
Usage (application): Business Models, Business Model Innovation

Reinventing your Business ModelSign up

A presentation that clearly explains the concept o...
Usage (application): Business Model Change, Strategic Innovation

Understanding Value PropositionSign up

How can a Firm Earn a Profit by Solving Customer P...
Usage (application): Introduction to Value Proposition, Teaching

News about Value PropositionSign up


Videos about Value PropositionSign up


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Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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