Value Proposition

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What is a Value Proposition? Meaning.


A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).


A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.


A Value Proposition is a key element of a Business Model.


Special Interest Group - Value Proposition


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Forum - Value Proposition  

Discussions about Value Proposition.


  Purpose of Value Proposition
Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...)
 
 
 
 
Hot Changed Value Propositions for Millennials
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  Future Customer Value
Research about customer value is valuable, but does not generate direct insight into what customers will consider import (...)
 
 
 
 
  Purpose of Value Proposition
What is the purpose of a value proposition? When do we use it? (...)
 
 
 
 

Best Practices - Value Proposition

Here you find the most valuable discussions from the past.



Expert Tips - Value Proposition

Here you will find advices by experts.


 

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)
 
 

Resources - Value Proposition

Here you find powerpoint presentations, micro-learning videos and further information sources.


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Business Models, Business Model Innovation (...)
 

Reinventing your Business Model

Business Model Change, Strategic Innovation (...)
 

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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