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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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	Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the generation known as Millennials (born between 1980 and 2000, also known as Ge (...) 5 0 reactions

	Future Customer Value Research about customer value is valuable, but does not generate direct insight into what customers will consider import (...) 4 0 reactions

🔥	NEW Market-Creating Value Propositions (NABC) Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and (...) 1 1 reactions

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🥇	Purpose of Value Proposition Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...) 5 1 reactions

🥈	Purpose of Value Proposition What is the purpose of a value proposition? When do we use it? (...) 3 1 reactions

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	A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)

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	A Service-Oriented View on Marketing Service-Dominant Logic, Perspectives on Marketing (...)

	The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility (...)

	Innovation and Business Models Business Models, Business Model Innovation (...)

	Reinventing your Business Model Business Model Change, Strategic Innovation (...)

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