Value Proposition

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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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Value Propositions Special Interest Group.

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Changed Value Propositions for Millennials
WHO ARE MILLENNIALS? The emergence of the generation known as Millennials (born between 1980 and 2000, also known as Generation Y) has thrown up challenges for marketers. Brands are investing huge re...
The Impact of a Value Proposition
Generally it's the same as a unique selling proposition. Because a firm would give that statement to the customers by which it can score over other competitors or by that statements it'd try to convey...
Future Customer Value
Research about customer value is valuable, but does not generate direct insight into what customers will consider important in the FUTURE. However, future customer value is more important than knowin...
Purpose of Value Proposition
What is the purpose of a value proposition? When do we use it?...
🔥 NEW Market-Creating Value Propositions (NABC)
Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and services and new ones that will enjoy little competition and thus strong demand ...

Best Practices

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Expert Tips

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A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy
It is often argued that customer value is required for staying competitive and successful as organization. But in what w...
Information Sources

Various sources of information regarding Value Propositions. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

A Service-Oriented View on Marketing

Service-Dominant Logic, Perspectives on Marketing
Presentation about a service-dominant logic mindset in marketing, including the following sections: 1. Getting the logi...

The Dawn of Conscious Capitalism

Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility
This presentation provides an introduction into the concept of conscious capitalism, and includes the following sections...

Innovation and Business Models

Business Models, Business Model Innovation
This presentation is about Business Models and Innovation, emphasizing Innovation in Business Models. The presentation i...

Reinventing your Business Model

Business Model Change, Strategic Innovation
A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...

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Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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