Value Proposition

Knowledge Center

Description of Value Proposition. Explanation.

Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Special Interest Group - Value Proposition Special Interest Group (81 members)

Forum - Value Proposition   Here you will find interesting and educational discussions.   Purpose of Value Proposition (1 reactions) Generally it's the same as a . Because a firm would give tha...           Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the generation known ...           Future Customer Value Research about customer value is valuable, but does not gene...           Purpose of Value Proposition (1 reactions) What is the purpose of a value proposition? When do we use i...

Best Practices - Value Proposition Here you will find the most valuable ideas.

Expert Tips - Value Proposition Here you will find high-quality advice from experts.   A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy...

Resources - Value Proposition Here you will find powerpoint presentations, micro-learning videos and further information sources. A Service-Oriented View on Marketing Service-Dominant Logic, Perspectives on Marketing...   The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility...   Innovation and Business Models Business Models, Business Model Innovation...   Reinventing your Business Model Business Model Change, Strategic Innovation...     News about Value Proposition         Videos about Value Proposition         Presentations about Value Proposition         Books about Value Proposition         More about Value Proposition

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

Return to Management Hub: Marketing

More on Management  |  Return to Management Dictionary  | 

This ends our Value Proposition summary and forum.