Definition Value Proposition. Description.
A (Customer) Value Proposition is a marketing statement
by a firm that summarizes how it can provide value for a prospective customer.
In other words: why a consumer should buy its product or use its service.
It is the sum total of benefits a customer is promised to receive in return
for the customer's associated payment (or other value transfer).
A sound value proposition is clear and concise and appeals
to the customer's strongest decision-making drivers. Also, it should convince
potential customers that the particular product or service will add more value
than other similar offerings by other firms.
A Value Proposition is a key element of a Business Model.
|
|
A Closer Look Into Customer Value
Customer Value Analysis, Strategic Marketing, Innovation Strategy...
|
|
|
|
|
| |
|
|
|
|
A Service-Oriented View on Marketing
Service-Dominant Logic, Perspectives on Marketing...
|
|
|
|
| |
|
|
The Dawn of Conscious Capitalism
Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility...
|
|
|
|
| |
|
|
Innovation and Business Models
Business Models, Business Model Innovation...
|
|
|
|
| |
|
|
Reinventing your Business Model
Business Model Change, Strategic Innovation...
|
|
|
|
| |
|
|
Understanding Value Proposition
Introduction to Value Proposition, Teaching...
|
|
|
|
| |
| |
News about Value Proposition
|
|
|
|
| |
Videos about Value Proposition
|
|
|
|
| |
Presentations about Value Proposition
|
|
|
|
| |
Books about Value Proposition
|
|
|
|
| |
More about Value Proposition
|
|
|
|
|
|
Compare with:
Customer Satisfaction
Model |
Unique Selling Proposition
| SERVQUAL |
Positioning |
Relationship Marketing
| Customer Relationship
Management |
Competitive Advantage
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
|
