Value Proposition

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Value Proposition. Explanation.

Definition Value Proposition. Description.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Value Proposition Forum   Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the gen...           Future Customer Value Research about customer value is valuable, but doe...           Purpose of Value Proposition Generally it's the same as a           Purpose of Value Proposition What is the purpose of a value proposition? When d...         Start a new topic

Value Proposition Special Interest Group Special Interest Group

Best Practices - Value Proposition Premium

Expert Tips - Value Proposition Premium   A Closer Look Into Customer Value It is often argued that customer value is required... Usage (application): Customer Value Analysis, Strategic Marketing, Innovation Strategy

Resources - Value Proposition Premium A Service-Oriented View on Marketing Presentation about a service-dominant logic mindse... Usage (application): Service-Dominant Logic, Perspectives on Marketing   The Dawn of Conscious Capitalism This presentation provides an introduction into th... Usage (application): Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility   Innovation and Business Models This presentation is about Business Models and Inn... Usage (application): Business Models, Business Model Innovation   Reinventing your Business Model A presentation that clearly explains the concept o... Usage (application): Business Model Change, Strategic Innovation   Understanding Value Proposition How can a Firm Earn a Profit by Solving Customer P... Usage (application): Introduction to Value Proposition, Teaching     News about Value Proposition         Videos about Value Proposition         Presentations about Value Proposition         Books about Value Proposition         More about Value Proposition

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

Return to Management Hub: Marketing

More on Management  |  Return to Management Dictionary  | 

This ends our Value Proposition summary and forum.