Value Proposition

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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

Forum Forum about Value Propositions. Start a new topic Share your knowledge or ask a question   Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the generation known as Millennials (born between 1980 and 2000, also known as Generation Y) has thrown up challenges for marketers. Brands are investing hug... 5   The Impact of a Value Proposition Generally it's the same as a unique selling proposition. Because a firm would give that statement to the customers by which it can score over other competitors or by that statements it'd try to convey... 5   1 comments Future Customer Value Research about customer value is valuable, but does not generate direct insight into what customers will consider important in the FUTURE. However, future customer value is more important than kn... 4   Purpose of Value Proposition What is the purpose of a value proposition? When do we use it?... 3   1 comments 🔥 NEW Market-Creating Value Propositions (NABC) Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and services and new ones that will enjoy little competition and thus strong demand ... 1   2 comments

Expert Tips Advanced insights about Value Propositions. Here you will find professional advices by experts. A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w...

Information Sources Various sources of information regarding Value Propositions. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. A Service-Oriented View on Marketing Service-Dominant Logic, Perspectives on Marketing Presentation about a service-dominant logic mindset in marketing, including the following sections: 1. Getting the logi... The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility This presentation provides an introduction into the concept of conscious capitalism, and includes the following sections... Innovation and Business Models Business Models, Business Model Innovation This presentation is about Business Models and Innovation, emphasizing Innovation in Business Models. The presentation i... Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...

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Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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