Value Proposition

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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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The most recent topics about: Value Proposition.

Changed Value Propositions for Millennials
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Future Customer Value
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🔥 NEW Market-Creating Value Propositions (NABC)
Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and (...)
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Best Practices about Value Proposition

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🥇 Purpose of Value Proposition
Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...)
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🥈 Purpose of Value Proposition
What is the purpose of a value proposition? When do we use it? (...)
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Expert Tips about Value Proposition

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A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)
Information Sources about Value Proposition

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

A Service-Oriented View on Marketing

Service-Dominant Logic, Perspectives on Marketing (...)

The Dawn of Conscious Capitalism

Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility (...)

Innovation and Business Models

Business Models, Business Model Innovation (...)

Reinventing your Business Model

Business Model Change, Strategic Innovation (...)

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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