Value Proposition

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Description of Value Proposition. Explanation.

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  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
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Definition Value Proposition. Description.


A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).


A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.


A Value Proposition is a key element of a Business Model.


Value Proposition Forum
  Changed Value Propositions for Millennials
WHO ARE MILLENNIALS?
The emergence of the gen...
     
 
  Future Customer Value
Research about customer value is valuable, but doe...
     
 
  Purpose of Value Proposition
Generally it's the same as a  
   
 
  Purpose of Value Proposition
What is the purpose of a value proposition? When d...
     
 

Value Proposition Special Interest Group


Special Interest Group

 

Best Practices - Value Proposition Premium

Expert Tips - Value Proposition Premium
 

A Closer Look Into Customer Value

It is often argued that customer value is required...
Usage (application): Customer Value Analysis, Strategic Marketing, Innovation Strategy
 
 

Resources - Value Proposition Premium

A Service-Oriented View on Marketing

Presentation about a service-dominant logic mindse...
Usage (application): Service-Dominant Logic, Perspectives on Marketing
 

The Dawn of Conscious Capitalism

This presentation provides an introduction into th...
Usage (application): Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility
 

Innovation and Business Models

This presentation is about Business Models and Inn...
Usage (application): Business Models, Business Model Innovation
 

Reinventing your Business Model

A presentation that clearly explains the concept o...
Usage (application): Business Model Change, Strategic Innovation
 

Understanding Value Proposition

How can a Firm Earn a Profit by Solving Customer P...
Usage (application): Introduction to Value Proposition, Teaching
 
 

News about Value Proposition


     
 

Videos about Value Proposition


     
 

Presentations about Value Proposition


     
 

Books about Value Proposition


     
 

More about Value Proposition


     

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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