Value Proposition

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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).


A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.


A Value Proposition is a key element of a Business Model.


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Changed Value Propositions for Millennials
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Future Customer Value
Research about customer value is valuable, but does not generate direct insight into what customers will consider import (...)
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🔥 NEW Market-Creating Value Propositions (NABC)
Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and (...)
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Best Practices about Value Proposition

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🥇 Purpose of Value Proposition
Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...)
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🥈 Purpose of Value Proposition
What is the purpose of a value proposition? When do we use it? (...)
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Expert Tips about Value Proposition

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A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)
   
 
 
 
Information Sources about Value Proposition

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A Service-Oriented View on Marketing

Service-Dominant Logic, Perspectives on Marketing (...)
 
 
 
 

The Dawn of Conscious Capitalism

Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility (...)
 
 
 
 

Innovation and Business Models

Business Models, Business Model Innovation (...)
 
 
 
 

Reinventing your Business Model

Business Model Change, Strategic Innovation (...)
 
 
 
 

Compare with: Customer Satisfaction Model  |  Unique Selling Proposition  |  SERVQUAL  |  Positioning  |  Relationship Marketing  |  Customer Relationship Management  |  Competitive Advantage

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