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What is a Value Proposition? Meaning.

A (Customer) Value Proposition is a marketing statement by a firm that summarizes how it can provide value for a prospective customer. In other words: why a consumer should buy its product or use its service. It is the sum total of benefits a customer is promised to receive in return for the customer's associated payment (or other value transfer).

A sound value proposition is clear and concise and appeals to the customer's strongest decision-making drivers. Also, it should convince potential customers that the particular product or service will add more value than other similar offerings by other firms.

A Value Proposition is a key element of a Business Model.

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Forum about Value Proposition

Discussions about Value Proposition.

	Changed Value Propositions for Millennials WHO ARE MILLENNIALS? The emergence of the generation known as Millennials (born between 1980 and 2000, also known as Ge (...)

	Future Customer Value Research about customer value is valuable, but does not generate direct insight into what customers will consider import (...)

🔥	NEW Market-Creating Value Propositions (NABC) Steven Denning describes a systemic approach that can create new markets (new customers) for both existing products and (...)

Best Practices about Value Proposition

Here you find the most valuable discussions from the past.

🥇	Purpose of Value Proposition Generally it's the same as a . Because a firm would give that statement to the customers by which it can score over othe (...)

🥈	Purpose of Value Proposition What is the purpose of a value proposition? When do we use it? (...)

Expert Tips about Value Proposition

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	A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)

Information Sources about Value Proposition

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	A Service-Oriented View on Marketing Service-Dominant Logic, Perspectives on Marketing (...)

	The Dawn of Conscious Capitalism Conscious Capitalism, Value-driven Consumer, Socially Responsible Investing, Corporate Responsibility (...)

	Innovation and Business Models Business Models, Business Model Innovation (...)

	Reinventing your Business Model Business Model Change, Strategic Innovation (...)

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