Undifferentiated Marketing

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Description of Undifferentiated Marketing. Explanation.

Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

Undifferentiated Marketing Forum   Blind - Deaf - Mute Marketing Today many companies don't use marketing in an app...           Luxury Goods Strategy in Recession Now that the current recession has reached countri...           Is Mass Marketing Dead? Some claim that mass marketing is becoming less si...           What is the Opposite of Mass Marketing? What is the opposite of mass marketing? Is it micr...         Begin a new topic

Undifferentiated Marketing Special Interest Group Special Interest Group

Best Practices - Undifferentiated Marketing Premium

Expert Tips - Undifferentiated Marketing Premium

Resources - Undifferentiated Marketing Premium Media Selection: Media Characteristics, Types, Advantages and Disadvantages This presentation elaborates the concept of media,... Usage (application): Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling   Philip Kotler on Today's Relevance of Mass Advertising Philip Kotler explains that mass advertising, typi... Usage (application): Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior   The Internet / Social Media Revolution Video shows how fast social media is growing. And ... Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution     News about Undifferentiated Marketing         Videos about Undifferentiated Marketing         Presentations about Undifferentiated Marketing         More about Undifferentiated Marketing

Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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