Undifferentiated Marketing

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Summary, forum, best practices, expert tips and resources.

 

What is Undifferentiated Marketing? Meaning.


Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.


Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.


Also called Unsegmented Marketing or Mass Marketing.


Undifferentiated Marketing Special Interest Group


Special Interest Group (15 members)


Forum about Undifferentiated Marketing  

Discussions about Undifferentiated Marketing.


🔥 NEW Blind - Deaf - Mute Marketing
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Luxury Goods Strategy in Recession
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Is Mass Marketing Dead?
Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be r (...)
 
 
 
 

Best Practices about Undifferentiated Marketing

Here you find the most valuable discussions from the past.


🥇 What is the Opposite of Mass Marketing?
What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing? Please comment anyone. (...)
 
 
 
 

Expert Tips about Undifferentiated Marketing

Here you will find advices by experts.



Information Sources about Undifferentiated Marketing

Here you will find powerpoints, videos, news, etc.


Media Selection: Media Characteristics, Types, Advantages and Disadvantages

Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling (...)
 
 
 
 

Philip Kotler on Today's Relevance of Mass Advertising

Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior (...)
 
 
 
 

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)
 
 
 
 

Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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This ends our Undifferentiated Marketing summary and forum.



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