Undifferentiated Marketing

Knowledge Center


Description of Undifferentiated Marketing. Explanation.




Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

Undifferentiated Marketing Special Interest Group

Special Interest Group (11 members)

Undifferentiated Marketing Forum  

Recent topics

  Blind - Deaf - Mute Marketing
Today many companies don't use marketing in an appropriate w...
  Luxury Goods Strategy in Recession
Now that the current recession has reached countries like In...
  What is the Opposite of Mass Marketing?
What is the opposite of mass marketing? Is it micro marketin...
  Is Mass Marketing Dead?
Some claim that mass marketing is becoming less significant;...

Best Practices - Undifferentiated Marketing

Expert Tips - Undifferentiated Marketing

Resources - Undifferentiated Marketing

Media Selection: Media Characteristics, Types, Advantages and Disadvantages

Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling...

Philip Kotler on Today's Relevance of Mass Advertising

Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior...

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution...

News about Undifferentiated Marketing


Videos about Undifferentiated Marketing


Presentations about Undifferentiated Marketing


Books about Undifferentiated Marketing


More about Undifferentiated Marketing


Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Marketing  |  Strategy

More on Management  |  Return to Management Dictionary  | 


This ends our Undifferentiated Marketing summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 22-3-2019. All names of their owners.