Undifferentiated Marketing

Knowledge Center





Summary, forum, best practices, expert tips and resources.

 

What is Undifferentiated Marketing? Meaning.


Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.


Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.


Also called Unsegmented Marketing or Mass Marketing.


Special Interest Group - Undifferentiated Marketing


Special Interest Group (11 members)


Forum - Undifferentiated Marketing  

Discussions about Undifferentiated Marketing.


Hot Blind - Deaf - Mute Marketing
Today many companies don't use marketing in an appropriate way. I name them Blind-Deaf-Mute companies. To help such comp (...)
 
 
 
 
  Luxury Goods Strategy in Recession
Now that the current recession has reached countries like India & China, there has been a steep decline in the sales of (...)
 
 
 
 
  What is the Opposite of Mass Marketing?
What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing? Please comment anyone. (...)
 
 
 
 
  Is Mass Marketing Dead?
Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be r (...)
 
 
 
 

Best Practices - Undifferentiated Marketing

Here you find the most valuable discussions from the past.



Expert Tips - Undifferentiated Marketing

Here you will find advices by experts.



Resources - Undifferentiated Marketing

Here you find powerpoint presentations, micro-learning videos and further information sources.


Media Selection: Media Characteristics, Types, Advantages and Disadvantages

Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling (...)
 

Philip Kotler on Today's Relevance of Mass Advertising

Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior (...)
 

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)
 

Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Undifferentiated Marketing summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.3 - Last updated: 17-1-2020. All names of their owners.