Undifferentiated Marketing

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Description of Undifferentiated Marketing. Explanation.


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Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

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Undifferentiated Marketing Special Interest Group

Special Interest Group


Best Practices - Undifferentiated Marketing Premium

Expert Tips - Undifferentiated Marketing Premium

Resources - Undifferentiated Marketing Premium

Media Selection: Media Characteristics, Types, Advantages and DisadvantagesSign up

This presentation elaborates the concept of media,...
Usage (application): Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling

Philip Kotler on Today's Relevance of Mass AdvertisingSign up

Philip Kotler explains that mass advertising, typi...
Usage (application): Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior

The Internet / Social Media RevolutionSign up

Video shows how fast social media is growing. And ...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution

News about Undifferentiated MarketingSign up


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Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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