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What is Undifferentiated Marketing? Meaning.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

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	What is the Opposite of Mass Marketing? What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing? Please comment anyone. (...)

	Is Mass Marketing Dead? Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be r (...)

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