Undifferentiated Marketing

Knowledge Center

   

Description of Undifferentiated Marketing. Explanation.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 

Definition Undifferentiated Marketing. Description.


Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.


Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.


Also called Unsegmented Marketing or Mass Marketing.


Undifferentiated Marketing Forum
  Blind - Deaf - Mute Marketing
Today many companies don't use marketing in an app...
     
 
  Luxury Goods Strategy in Recession
Now that the current recession has reached countri...
     
 
  Is Mass Marketing Dead?
Some claim that mass marketing is becoming less si...
     
 
  What is the Opposite of Mass Marketing?
What is the opposite of mass marketing? Is it micr...
     
 

Undifferentiated Marketing Special Interest Group


Special Interest Group

 

Best Practices - Undifferentiated Marketing Premium

Expert Tips - Undifferentiated Marketing Premium

Resources - Undifferentiated Marketing Premium

Media Selection: Media Characteristics, Types, Advantages and Disadvantages

This presentation elaborates the concept of media,...
Usage (application): Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling
 

Philip Kotler on Today's Relevance of Mass Advertising

Philip Kotler explains that mass advertising, typi...
Usage (application): Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior
 

The Internet / Social Media Revolution

Video shows how fast social media is growing. And ...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution
 
 

News about Undifferentiated Marketing


     
 

Videos about Undifferentiated Marketing


     
 

Presentations about Undifferentiated Marketing


     
 

More about Undifferentiated Marketing


     

Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

Special Interest Group Leader

You here


 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Undifferentiated Marketing summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 20-9-2017. All names tm by their owners.