Undifferentiated Marketing

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Description of Undifferentiated Marketing. Explanation.

Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

Undifferentiated Marketing Special Interest Group Special Interest Group (10 members)

Undifferentiated Marketing Forum   Recent topics   Blind - Deaf - Mute Marketing Today many companies don't use marketing in an appropriate way. I name them Blind-Deaf-Mute companies. To help such companies to understand and change...           Luxury Goods Strategy in Recession Now that the current recession has reached countries like India & China, there has been a steep decline in the sales of luxury goods. So where is...           Is Mass Marketing Dead? Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that empl...

Best Practices - Undifferentiated Marketing   What is the Opposite of Mass Marketing? What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing? Please comment anyone....

Expert Tips - Undifferentiated Marketing Advance yourself in business administration and management

Resources - Undifferentiated Marketing Media Selection: Media Characteristics, Types, Advantages and Disadvantages   Philip Kotler on Today's Relevance of Mass Advertising   The Internet / Social Media Revolution     News about Undifferentiated Marketing         Videos about Undifferentiated Marketing         Presentations about Undifferentiated Marketing         Books about Undifferentiated Marketing         More about Undifferentiated Marketing       Accelerate your management career

Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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