Undifferentiated Marketing

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Description of Undifferentiated Marketing. Explanation.

Definition Undifferentiated Marketing. Description.

Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.

Advantages: very cost effective, low marketing complexity, reaches anyone.

Disadvantages: ignores segmentation, may lead to disappointing sales, can be wasteful.
 

Undifferentiated marketing is advisable when the competition is (still) scarce and when the product has mass appeal.

Also called Unsegmented Marketing or Mass Marketing.

Special Interest Group - Undifferentiated Marketing Special Interest Group (11 members)

Forum - Undifferentiated Marketing   In the forum section you will find recent discussions within this knowledge area.   Blind - Deaf - Mute Marketing (0 reactions) Today many companies don't use marketing in an appropriate w...           Luxury Goods Strategy in Recession (1 reactions) Now that the current recession has reached countries like In...           What is the Opposite of Mass Marketing? (1 reactions) What is the opposite of mass marketing? Is it micro marketin...           Is Mass Marketing Dead? (17 reactions) Some claim that mass marketing is becoming less significant;...

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Compare with: Concentrated Marketing  |  Differentiated Marketing  |  Analytical CRM  |  Niche Marketing  |  Market Segmentation  |  Mass Customization  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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