![]() |
Tie-in MarketingKnowledge Center |
8 items • 31.727 visits
What is Tie-in Marketing? Meaning.Tie-in Marketing is a
Advertising approach in which a
company creatively and purposefully creates an association (a tie-in) between
the company, its products or services, and whatever is top-of-mind or "hot"
in the collective consciousness at that moment. Tie-in marketing can create
instant differentiation, attracts media attention, creates awareness, generates
referrals and word-of-mouth, and builds community and market relationships
and lets your firm or product join the conversation your potential customers
are already having. Examples of this intentional piggybacking can be found around:
Compare with: Direct Marketing | Marketing Mix | Consumerization | Subliminal Advertizing | Attention Model | Extended Marketing Mix (7-Ps) | Advertising | Target Marketing | Niche Marketing | Positioning | Co-Marketing | Cross-Branding | Concentrated Marketing | Differentiated Marketing | Affiliate Marketing | Branding | Product Life Cycle | Brand Personality | Brand Identity Prism |
|
Return to Management Hub: Communication & Skills | Marketing & Sales More on Management | Return to Management Dictionary |
This ends our Tie-in Marketing summary and forum. |
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 3-6-2023. All names ™ of their owners.