Tie-in Marketing

Knowledge Center



Summary, forum, best practices, expert tips and information sources.

 

What is Tie-in Marketing? Meaning.

Tie-in Marketing is a Advertising approach in which a company creatively and purposefully creates an association (a tie-in) between the company, its products or services, and whatever is top-of-mind or "hot" in the collective consciousness at that moment. Tie-in marketing can create instant differentiation, attracts media attention, creates awareness, generates referrals and word-of-mouth, and builds community and market relationships and lets your firm or product join the conversation your potential customers are already having.
 

Examples of this intentional piggybacking can be found around:

  • Major sports events (Olympics). Compare: Ambient Advertising

  • Trends (global warming)

  • Celebrities

  • New movies

  • Seasons and holidays (Christmas)

  • Latest buzz or fads.


Special Interest Group

Tie-in Marketing Special Interest Group.



Special Interest Group (7 members)

Forum  

Forum about Tie-in Marketing.


🔥 NEW Tie-in Marketing Cases and Examples
Hi, do you know of a remarkable case or an interesting example of the use of tie-in marketing?Please share it by enterin (...)
2
 
0 reactions
 
Best Practices

The top-rated discussion topics about Tie-in Marketing. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about Tie-in Marketing. Here you will find professional advices by experts.


Information Sources

Various sources of information regarding Tie-in Marketing. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.



Compare with: Direct Marketing  |  Marketing Mix  |  Consumerization  |  Subliminal Advertizing  |  Attention Model  |  Extended Marketing Mix (7-Ps)Advertising  |  Target Marketing  |  Niche Marketing  |  Positioning  |  Co-Marketing  |  Cross-Branding  |  Concentrated Marketing  |  Differentiated Marketing  |  Affiliate Marketing  |  Branding  |  Product Life Cycle  |  Brand Personality  |  Brand Identity Prism

Special Interest Group Leader

Are you an expert in Tie-in Marketing? Sign up for free

Link to this knowledge center

Copy this code to your web site:

 
 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Tie-in Marketing summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 24-11-2020. All names of their owners.