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What is Tie-in Marketing? Meaning.
Tie-in Marketing is a
Advertising approach in which a
company creatively and purposefully creates an association (a tie-in) between
the company, its products or services, and whatever is top-of-mind or "hot"
in the collective consciousness at that moment. Tie-in marketing can create
instant differentiation, attracts media attention, creates awareness, generates
referrals and word-of-mouth, and builds community and market relationships
and lets your firm or product join the conversation your potential customers
are already having.
Examples of this intentional piggybacking can be found around:
Compare with: Direct Marketing | Marketing Mix | Consumerization | Subliminal Advertizing | Attention Model | Extended Marketing Mix (7-Ps) | Advertising | Target Marketing | Niche Marketing | Positioning | Co-Marketing | Cross-Branding | Concentrated Marketing | Differentiated Marketing | Affiliate Marketing | Branding | Product Life Cycle | Brand Personality | Brand Identity Prism
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