Definition Tie-in Marketing. Description.
Tie-in Marketing is a
Advertising approach in which a
company creatively and purposefully creates an association (a tie-in) between
the company, its products or services, and whatever is top-of-mind or "hot"
in the collective consciousness at that moment. Tie-in marketing can create
instant differentiation, attracts media attention, creates awareness, generates
referrals and word-of-mouth, and builds community and market relationships
and lets your firm or product join the conversation your potential customers
are already having.
Examples of this intentional piggybacking can be found around:
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Compare with: Direct
Marketing | Marketing
Mix | Consumerization |
Subliminal Advertizing | Attention Model | Extended Marketing
Mix (7-Ps) | Advertising
| Target Marketing
| Niche Marketing
| Positioning |
Co-Marketing |
Cross-Branding |
Concentrated Marketing
| Differentiated
Marketing | Affiliate
Marketing | Branding
| Product Life Cycle
| Brand Personality
| Brand Identity
Prism
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Special Interest Group Leader
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