Tie-in Marketing

Knowledge Center

   

Description of Tie-in Marketing. Explanation.

Contents

Premium

 

Definition Tie-in Marketing. Description.


Tie-in Marketing is a Advertising approach in which a company creatively and purposefully creates an association (a tie-in) between the company, its products or services, and whatever is top-of-mind or "hot" in the collective consciousness at that moment. Tie-in marketing can create instant differentiation, attracts media attention, creates awareness, generates referrals and word-of-mouth, and builds community and market relationships and lets your firm or product join the conversation your potential customers are already having.
 

Examples of this intentional piggybacking can be found around:

  • Major sports events (Olympics). Compare: Ambient Advertising

  • Trends (global warming)

  • Celebrities

  • New movies

  • Seasons and holidays (Christmas)

  • Latest buzz or fads.


Tie-in Marketing Special Interest Group


Special Interest Group (2 members)


Tie-in Marketing Forum  

Recent topics

  Tie-in Marketing Cases and Examples
Hi, do you know of a remarkable case or an interesting example of the use of tie-in marketing?
Please share it by entering a reaction.
Thanks ...
     
 

Best Practices - Tie-in Marketing

Expert Tips - Tie-in Marketing



Advance yourself in business administration and management



Resources - Tie-in Marketing
 

News about Tie-in Marketing


     
 

Videos about Tie-in Marketing


     
 

Presentations about Tie-in Marketing


     
 

Books about Tie-in Marketing


     
 

More about Tie-in Marketing


     



Accelerate your management career



Compare with: Direct Marketing  |  Marketing Mix  |  Consumerization  |  Subliminal Advertizing  |  Attention Model  |  Extended Marketing Mix (7-Ps)Advertising  |  Target Marketing  |  Niche Marketing  |  Positioning  |  Co-Marketing  |  Cross-Branding  |  Concentrated Marketing  |  Differentiated Marketing  |  Affiliate Marketing  |  Branding  |  Product Life Cycle  |  Brand Personality  |  Brand Identity Prism

Special Interest Group Leader

 
 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Tie-in Marketing summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 14-11-2018. All names of their owners.