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Synchromarketing

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Summary

What is Synchromarketing? Meaning.

Synchromarketing is a marketing approach which intends to shift the pattern of demand to dampen seasonal, irregular or inconsistent demand levels in order to synchronize the demand better to the ideal pattern of supply.


A well known example is the happy hour that many cafes around the world have to attract customers at earlier, non-peak times by offering two drinks for the price of one. Also Ski resorts offer reduced prices early in the ski season and increased price levels in the top season.


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Synchromarketing Special Interest Group.


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Compare with: Analytical CRM  |  Just-in-Time  |  Positioning  |  Market Segmentation  |  Discount Pricing  |  Promotional Pricing  |  Bullwhip Effect
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