Knowledge Center

Summary, forum, best practices, expert tips and resources.


What is Synchromarketing? Meaning.

Synchromarketing is a marketing approach which intends to shift the pattern of demand to dampen seasonal, irregular or inconsistent demand levels in order to synchronize the demand better to the ideal pattern of supply.

A well known example is the happy hour that many cafes around the world have to attract customers at earlier, non-peak times by offering two drinks for the price of one. Also Ski resorts offer reduced prices early in the ski season and increased price levels in the top season.

Special Interest Group - Synchromarketing

Special Interest Group (5 members)

Forum - Synchromarketing  

Discussions about Synchromarketing.

Hot Synchromarketing Cases and Examples
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to synchromarketing?Please enter (...)

Best Practices - Synchromarketing

Here you find the most valuable discussions from the past.

Expert Tips - Synchromarketing

Here you will find advices by experts.

Resources - Synchromarketing

Here you find powerpoint presentations, micro-learning videos and further information sources.

Compare with: Analytical CRM  |  Just-in-Time  |  Positioning  |  Market Segmentation  |  Discount Pricing  |  Promotional Pricing  |  Bullwhip Effect

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 


This ends our Synchromarketing summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.3 - Last updated: 19-1-2020. All names of their owners.