Definition Synchromarketing. Description.
Synchromarketing is a marketing approach which intends to shift the pattern of demand to dampen seasonal, irregular or inconsistent
demand levels in order to synchronize the demand better to the ideal pattern
of supply.
A well known example is the happy hour that many cafes around
the world have to attract customers at earlier, non-peak times by offering
two drinks for the price of one. Also Ski resorts offer reduced prices early
in the ski season and increased price levels in the top season.
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Compare with: Analytical
CRM | Just-in-Time |
Positioning |
Market Segmentation
| Discount Pricing
| Promotional Pricing
| Bullwhip
Effect
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Special Interest Group Leader
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