Definition Synchromarketing. Description.
Synchromarketing is a marketing approach which intends to shift the pattern of demand to dampen seasonal, irregular or inconsistent
demand levels in order to synchronize the demand better to the ideal pattern
of supply.
A well known example is the happy hour that many cafes around
the world have to attract customers at earlier, non-peak times by offering
two drinks for the price of one. Also Ski resorts offer reduced prices early
in the ski season and increased price levels in the top season.
|
Synchromarketing Special Interest Group
|
|
Special Interest Group (4 members)
|
|
|
Recent topics
| |
 Synchromarketing Cases and Examples
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to synchromarketing?
Please enter a reaction to share it fo...
|
|
|
|
| |
|
|
Advance yourself in business administration and management
|
Accelerate your management career
|
Compare with: Analytical
CRM | Just-in-Time |
Positioning |
Market Segmentation
| Discount Pricing
| Promotional Pricing
| Bullwhip
Effect
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
News about Synchromarketing
Videos about Synchromarketing
Presentations about Synchromarketing
Books about Synchromarketing
More about Synchromarketing