Subliminal Advertizing

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Description of Subliminal Advertizing. Explanation.

 

Definition Subliminal Advertizing. Description.


Subliminal Advertizing is a special form of advertising which is intended to unconsciously manipulate an audience into buying products or services through showing very brief images or messages embedded in a movie, television screen or advertisement. The subliminal messages are designed to pass below the normal limits of perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious or deeper mind and later actions or attitudes.


In 1956, a New York market researcher named James Vicary, claimed to have embedded the messages "Drink Coca Cola" and "Eat Popcorn" in a drive-in theater. He said Coke sales went up by 58 percent, and popcorn 18 percent. As in Ambient Advertising and Infomercials, the consumer is approached in a somewhat pushy way.


It was later revealed, however, that Vicary lied about the experiment. Although this turned out to be a hoax, advertising associations have taken the position that it is unethical to secretly embed commercial messages or images.


Subliminal Advertisment shown on Channel Ten's ARIA awards broadcast. Short flashes of brands were shown that are barely detectable.

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  Embedding Messages in Movies and other Media
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Resources - Subliminal Advertizing

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Persuasion Techniques, Intentional and Subliminal Persuasion by Media

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Subliminal Persuasion, Priming, and Product Placement

Subliminal Advertising, Subliminal Persuasion, Product Placement, Subliminal Priming...
 

Guerilla Marketing: an Introduction

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More about Subliminal Advertizing


     

Compare with: Advertising  |  Validity Effect  |  Product Life Cycle  |  Target Marketing  |  Positioning  |  Co-Marketing  |  Cross-Branding  |  Synchromarketing  |  Tie-in Marketing  |  Attention Model

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