Subliminal Advertizing

Knowledge Center

12manage is looking for students / contributors...


Description of Subliminal Advertizing. Explanation.


  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print

Definition Subliminal Advertizing. Description.

Subliminal Advertizing is a special form of advertising which is intended to unconsciously manipulate an audience into buying products or services through showing very brief images or messages embedded in a movie, television screen or advertisement. The subliminal messages are designed to pass below the normal limits of perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious or deeper mind and later actions or attitudes.

In 1956, a New York market researcher named James Vicary, claimed to have embedded the messages "Drink Coca Cola" and "Eat Popcorn" in a drive-in theater. He said Coke sales went up by 58 percent, and popcorn 18 percent. As in Ambient Advertising and Infomercials, the consumer is approached in a somewhat pushy way.

It was later revealed, however, that Vicary lied about the experiment. Although this turned out to be a hoax, advertising associations have taken the position that it is unethical to secretly embed commercial messages or images.

Subliminal Advertisment shown on Channel Ten's ARIA awards broadcast. Short flashes of brands were shown that are barely detectable.

Subliminal Advertizing Forum
  Embedding Messages in Movies and other Media
I like the idea of embedding messages in movies an...

Subliminal Advertizing Special Interest Group

Special Interest Group


Best Practices - Subliminal Advertizing Premium

Expert Tips - Subliminal Advertizing Premium

Childrens' Understanding of Advertizing: Three Stages of Consumer SocializationSign up

The way that people behave and how they make their...
Usage (application): Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children

New Radical Advertising Methods as a Consequence of Jaded AudiencesSign up

The types and ways of Advertising has changed over...
Usage (application): Advertising Approaches, Ambient Advertising, Sex in Advertising

Resources - Subliminal Advertizing Premium

Persuasion Techniques, Intentional and Subliminal Persuasion by MediaSign up

This presentation is about Persuasive effects of t...
Usage (application): Persuasion Techniques, Subliminal Persuasion, Media Cultivation

Subliminal Persuasion, Priming, and Product PlacementSign up

Presentation about subliminal persuasion that cont...
Usage (application): Subliminal Advertising, Subliminal Persuasion, Product Placement, Subliminal Priming

Guerilla Marketing: an IntroductionSign up

This presentation introduces you into the concept ...
Usage (application): Guerilla Marketing, Ambient Advertising

News about Subliminal AdvertizingSign up


Videos about Subliminal AdvertizingSign up


Presentations about Subliminal AdvertizingSign up


Books about Subliminal AdvertizingSign up


More about Subliminal AdvertizingSign up


Compare with: Advertising  |  Validity Effect  |  Product Life Cycle  |  Target Marketing  |  Positioning  |  Co-Marketing  |  Cross-Branding  |  Synchromarketing  |  Tie-in Marketing  |  Attention Model

Special Interest Group Leader

You here


Return to Management Hub: Communication & Skills  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our Subliminal Advertizing summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 15-8-2018. All names of their owners.