SOSTAC model

Knowledge Center

Summary, forum, best practices, expert tips and resources.

All about SOSTAC model and other management methods. Completely free.

12manage is a knowledge sharing platform about management with over 1 million participants. Click for more info...

What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

Situation Analysis. Where are we now? Compare: SWOT Analysis | PEST Analysis | Marketing Mix | Competitive Position
Objectives. Where do we want to go? Compare: Ashridge Mission Model | 5 P's Model | SMART
Strategy. How are we going to get there? Compare: Market Segmentation | Positioning
Tactics. Some more details of the Strategy. Tools. Communication.
Actions. Implementation, putting the plan to work. Action Plan. Compare: RACI Model | CSFs and KPIs
Control. Track progress through measuring, monitoring, reviewing, updating and modifying. Compare: Performance Management | Balanced Scorecard

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

SOSTAC model Special Interest Group

Special Interest Group (26 members)

Forum about SOSTAC model

Discussions about SOSTAC model.

🔥	NEW International Marketing Plan How to use sostac to prepare marketing plan? (...)

Best Practices about SOSTAC model

Here you find the most valuable discussions from the past.

Expert Tips about SOSTAC model

Here you will find advices by experts.

Information Sources about SOSTAC model

Here you will find powerpoints, videos, news, etc.

	Top 5 Strategy Pitfalls Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process (...)

Compare with: 5 C's of Marketing Strategy | Feasibility Study | VMOST | Customer Relationship Management

Special Interest Group Leader

You here? Sign up for free

Return to Management Hub: Marketing | Strategy

More on Management | Return to Management Dictionary |

This ends our SOSTAC approach summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.4 - Last updated: 8-4-2020. All names ™ of their owners.