SOSTAC model

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Description of SOSTAC®. Explanation.

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Definition SOSTAC model. Description.


SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.


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Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

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