SOSTAC model

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Description of SOSTAC®. Explanation.




Definition SOSTAC model. Description.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

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Usage (application): Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process

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Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

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