![]() |
SOSTAC modelKnowledge Center |
9 items • 74.636 visits
What is the SOSTAC model? Meaning.SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:
The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.
Compare with: 5 C's of Marketing Strategy | Feasibility Study | VMOST | Customer Relationship Management |
|
Return to Management Hub: Marketing & Sales | Strategy & Innovation More on Management | Return to Management Dictionary |
This ends our SOSTAC approach summary and forum. |
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.3 - Last updated: 2-10-2023. All names ™ of their owners.
12manage is looking for BA/MBA students. More info.