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SOSTAC model

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Summary

What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.


Special Interest Group

SOSTAC model Special Interest Group.


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Special Interest Group (32 members)

Forum

Forum about the SOSTAC model. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.


🔥 International Marketing Plan
How to use sostac to prepare marketing plan?...
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Best Practices

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Information Sources

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Top 5 Strategy Pitfalls

Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process
Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strat...

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Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

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