SOSTAC model

Knowledge Center



Summary, forum, best practices, expert tips and information sources.

9 items • 71.955 visits


Summary

What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.


Special Interest Group

Join

SOSTAC model Special Interest Group.



Special Interest Group (32 members)

Forum

New Topic

Forum about the SOSTAC model.


🔥 NEW International Marketing Plan
How to use sostac to prepare marketing plan? (...)
2
 

Start a new forum topic about the SOSTAC model. More info.

 

Best Practices

Sign up

The top-rated topics about the SOSTAC model. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Sign up

Advanced insights about the SOSTAC model. Here you will find professional advices by experts.


Information Sources

Sign up

Various sources of information regarding the SOSTAC model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Top 5 Strategy Pitfalls

Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process
Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strat (...)

Research Links

Sign up

Automatically jump to further useful sources regarding the SOSTAC model.


News Videos Presentations Books More

News

Videos

Presentations

Books

More


Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

Special Interest Group

Do you have a keen interest in the SOSTAC model? Become our SIG Leader

 
 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary

 

This ends our SOSTAC approach summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 1-8-2021. All names of their owners.