ALL about SOSTAC - 12manage

Summary, forum, best practices, expert tips and information sources.

Welcome to the knowledge center “SOSTAC model”. Contents:

Summary
Special Interest Group
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Summary

What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

Situation Analysis. Where are we now? Compare: SWOT Analysis | PEST Analysis | Marketing Mix | Competitive Position
Objectives. Where do we want to go? Compare: Ashridge Mission Model | 5 P's Model | SMART
Strategy. How are we going to get there? Compare: Market Segmentation | Positioning
Tactics. Some more details of the Strategy. Tools. Communication.
Actions. Implementation, putting the plan to work. Action Plan. Compare: RACI Model | CSFs and KPIs
Control. Track progress through measuring, monitoring, reviewing, updating and modifying. Compare: Performance Management | Balanced Scorecard

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

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Best Practices

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Expert Tips

Advanced insights about the SOSTAC model. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding the SOSTAC model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Top 5 Strategy Pitfalls

Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process
Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strat (...)

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Compare with: 5 C's of Marketing Strategy | Feasibility Study | VMOST | Customer Relationship Management

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