SOSTAC model

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What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

• Situation Analysis. Where are we now? Compare: SWOT Analysis  |  PEST Analysis  |  Marketing Mix  |  Competitive Position

• Objectives. Where do we want to go? Compare: Ashridge Mission Model  |  5 P's Model  |  SMART

• Strategy. How are we going to get there? Compare: Market Segmentation  |  Positioning

• Tactics. Some more details of the Strategy. Tools. Communication.

• Actions. Implementation, putting the plan to work. Action Plan. Compare: RACI Model  |  CSFs and KPIs

• Control. Track progress through measuring, monitoring, reviewing, updating and modifying. Compare: Performance Management  |  Balanced Scorecard

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

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Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

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