What is the SOSTAC model? Meaning.
SOSTAC is the acronym to summarize the main steps of
a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:
The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.
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Top 5 Strategy Pitfalls Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strat (...)
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5 C's of Marketing Strategy
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Customer Relationship
Management
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