SOSTAC model

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Description of SOSTAC®. Explanation.

Definition SOSTAC model. Description.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

• Situation Analysis. Where are we now? Compare: SWOT Analysis  |  PEST Analysis  |  Marketing Mix  |  Competitive Position

• Objectives. Where do we want to go? Compare: Ashridge Mission Model  |  5 P's Model  |  SMART

• Strategy. How are we going to get there? Compare: Market Segmentation  |  Positioning

• Tactics. Some more details of the Strategy. Tools. Communication.

• Actions. Implementation, putting the plan to work. Action Plan. Compare: RACI Model  |  CSFs and KPIs

• Control. Track progress through measuring, monitoring, reviewing, updating and modifying. Compare: Performance Management  |  Balanced Scorecard

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

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Best Practices - SOSTAC model Premium

Expert Tips - SOSTAC model Premium

Resources - SOSTAC model Premium Top 5 Strategy Pitfalls Strategy is complex and companies are making many ... Usage (application): Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process     News about Sostac Model         Videos about Sostac Model         Presentations about Sostac Model         Books about Sostac Model         More about Sostac Model

Compare with: 5 C's of Marketing Strategy  |  Feasibility Study  |  VMOST  |  Customer Relationship Management

Return to Management Hub: Marketing  |  Strategy

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This ends our SOSTAC approach summary and forum.