SOSTAC model

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

9 items • 71.955 visits

All about management

Welcome to the knowledge center “SOSTAC model”:

Summary
Special Interest Group
Forum
Best Practices
Expert Tips
Information Sources

Total: 9 items. Please sign up now. It's free.

Summary

What is the SOSTAC model? Meaning.

SOSTAC is the acronym to summarize the main steps of a strategic marketing process by Paul R. Smith (1990). SOSTAC stands for:

Situation Analysis. Where are we now? Compare: SWOT Analysis | PEST Analysis | Marketing Mix | Competitive Position
Objectives. Where do we want to go? Compare: Ashridge Mission Model | 5 P's Model | SMART
Strategy. How are we going to get there? Compare: Market Segmentation | Positioning
Tactics. Some more details of the Strategy. Tools. Communication.
Actions. Implementation, putting the plan to work. Action Plan. Compare: RACI Model | CSFs and KPIs
Control. Track progress through measuring, monitoring, reviewing, updating and modifying. Compare: Performance Management | Balanced Scorecard

The beauty of the SOSTAC method is its simplicity. The acronym is useful to remember the main steps in creating a marketing plan.

Special Interest Group

Join

SOSTAC model Special Interest Group.

Special Interest Group (32 members)

Forum

New Topic

Forum about the SOSTAC model.

🔥	NEW International Marketing Plan How to use sostac to prepare marketing plan? (...) 2

Start a new forum topic about the SOSTAC model. More info.

Best Practices

The top-rated topics about the SOSTAC model. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about the SOSTAC model. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding the SOSTAC model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Top 5 Strategy Pitfalls

Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process
Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strat (...)

Research Links

Automatically jump to further useful sources regarding the SOSTAC model.


News	Videos	Presentations	Books	More

Compare with: 5 C's of Marketing Strategy | Feasibility Study | VMOST | Customer Relationship Management

Special Interest Group

Do you have a keen interest in the SOSTAC model? Become our SIG Leader

Return to Management Hub: Marketing | Strategy

More on Management | Return to Management Dictionary

This ends our SOSTAC approach summary and forum.