Definition Selective Distribution. Description.
Selective Distribution is a form of market coverage in which
a product is distributed through a limited number of wholesalers or retailers
in a given market area.
Takes place when suppliers sell through a moderate number
of wholesalers or retailers. This allows suppliers to have higher sales than
in exclusive distribution and lets retailers carry some competing brands.
It is also used where retail facilities, resources or image may have an impact
on consumer impressions (for example exclusive perfumes are being sold in
high-class specialty stores). Furthermore, certain products may require special
facilities, such as a trained service organization.
Distribution ("Placement") is one of the 4 Ps of the Marketing
Mix.
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Compare with:
Exclusive Distribution
| Marketing Mix
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