Selective Distribution

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Selective Distribution. Explanation.

Definition Selective Distribution. Description.

Selective Distribution is a form of market coverage in which a product is distributed through a limited number of wholesalers or retailers in a given market area.

Takes place when suppliers sell through a moderate number of wholesalers or retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands. It is also used where retail facilities, resources or image may have an impact on consumer impressions (for example exclusive perfumes are being sold in high-class specialty stores). Furthermore, certain products may require special facilities, such as a trained service organization.

Distribution ("Placement") is one of the 4 Ps of the Marketing Mix.

Selective Distribution Special Interest Group Special Interest Group (5 members)

Selective Distribution Forum   In the forum section you will find recent discussions within this knowledge area.   Distribution in Marketing Mix (0 reactions) How does distribution contribute to an effective           Influence of Selective Distribution on Markets (0 reactions) In what way does selective distribution affect the market?...

Best Practices - Selective Distribution In the best practices section you will find the best forum discussions within this knowledge area.

Expert Tips - Selective Distribution In the expert tips section you will find advices from experts within this knowledge area.

Resources - Selective Distribution In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.   News about Selective Distribution         Videos about Selective Distribution         Presentations about Selective Distribution         Books about Selective Distribution         More about Selective Distribution

Compare with: Exclusive Distribution  |  Marketing Mix

Return to Management Hub: Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 

This ends our Selective Distribution summary and forum.