Selective Distribution

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Selective Distribution. Explanation.

Definition Selective Distribution. Description.

Selective Distribution is a form of market coverage in which a product is distributed through a limited number of wholesalers or retailers in a given market area.

Takes place when suppliers sell through a moderate number of wholesalers or retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands. It is also used where retail facilities, resources or image may have an impact on consumer impressions (for example exclusive perfumes are being sold in high-class specialty stores). Furthermore, certain products may require special facilities, such as a trained service organization.

Distribution ("Placement") is one of the 4 Ps of the Marketing Mix.

Selective Distribution Forum   Distribution in Marketing Mix How does distribution contribute to an effective marketing mix?...           Influence of Selective Distribution on Markets In what way does selective distribution affect the market?...         Begin a new topic

Selective Distribution Special Interest Group Special Interest Group

Best Practices - Selective Distribution Premium

Expert Tips - Selective Distribution Premium

Resources - Selective Distribution Premium   News Selective Distribution         Videos Selective Distribution         Presentations Selective Distribution         More Selective Distribution

Compare with: Exclusive Distribution  |  Marketing Mix

Return to Management Hub: Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 

This ends our Selective Distribution summary and forum.