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Second-mover StrategyKnowledge Center |
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Welcome to the knowledge center about the Second-mover Strategy. Here you'll find a summary of the Second-mover Strategy, but also:
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What is a Second-mover Strategy? Meaning.A Second-mover Strategy is created to benefit from (quickly) following the first-mover. Often, the second mover is actually able to capture a greater market share, despite having entered later. Compared to a first mover, this strategy has some advantages:
As a result, the second-mover can use its scale and resources
to focus on making a superior product or out-marketing the first mover. Another term for second mover firms is "Fast Follower" or also: "Fast Second". Microsoft is a classical and extremely successful example of a company that is embracing this strategy.
Compare with: First-mover Advantage | Strategic Window | Blue Ocean Strategy | Competitive Environment | Organizational Resilience | Entrepreneurial Organization | Experience Curve Effects |
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