Qualitative Investment Analysis

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What is Qualitative Investment Analysis? Meaning.

Qualitative Investment Analysis (QIA) is a subjective method of determining the value of an investment, especially securities, by examining a variety of non-numeric factors such as: 

Although such factors are more difficult to analyze and measure than the ones being analyzed in Quantitative Investment Analysis, they are a crucial part of any investment! As William Bruce Cameron wrote: "Not everything that can be counted counts, and not everything that counts can be counted."


Performing a Qualitative Investment Analysis

To perform a QIA, first make a list of all qualitative factors. The next step could be to split them up in factors having a positive effect (they add value) and which ones have a negative effect (they decrease value), after which you can rank all factors by their relative importance, using symbols (++, +, 0, -, --), or some number (0-9), or even smiley's (from very happy to very unhappy).


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Compare with: Quantitative Investment Analysis  |  Investor Sentiment  |  Behavioral Finance  |  Technical Analysis  |  Fundamental Analysis  |  Relative Value of Growth  |  Cognitive Bias  |  Bounded Rationality  |  Framing  |  Groupthink  |  Buy-Side Analyst  |  Sell-Side Analyst

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