Public Relations

Knowledge Center

Dictionary
Start Page
Views
More
12manage App 12manage Reviews Question? Zoom
Help
Log in
Register

Summary, forum, best practices, expert tips and information sources.

All about Public Relations and other management methods. Open a free account.

12manage is a knowledge sharing platform about management with over 1 million participants. Click for more info...

Definition Public Relations? Meaning.

Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.

PR representatives create, develop, and carry out activities, policies and programs to influence the public opinion, investors, partners, employees and other stakeholders about the organization, its products, or an idea.

Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole.

PR Activities and Media

Typical activities include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral.

Traditional mass communication has declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.

PR Disciplines

Typical disciplines of PR organizations are:

Investor Relations: communicating financial results and business strategy to influence investor sentiment.
Consumer Relations: gaining publicity for the company's products and services.
Crisis Communications: Communicating in case of a crisis.
Internal Communications: Communicating with employees of the organization.
Government Relations: communicating with and lobbying in local or national government organizations

Public Relations Special Interest Group

Special Interest Group (192 members)

Forum about Public Relations

The most recent topics about: Public Relations.

	International Public Relations and Diplomacy of Local Governments and Cities In today’s world, the influence of a city can go beyond the political and administrative boundaries of its traditional g (...)

🔥	NEW Situational Theory and Public Relations What are the situational theory assumptions on public relations? I want to know more about the influence of situational (...)

	Tips to Get your Press Release Published Have you ever sent your latest news or event to the press and just been ignored? Many in the business community don't u (...)

Best Practices about Public Relations

Here you will find the most valuable ideas and practical suggestions.

🥇	Quotes on Public Relations. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to public relations?Please enter (...)

🥈	What are the Differences Between PR and Advertising? Hi there, what is the difference between Advertising and Public Relations? Thanks for your help... (...)

Expert Tips about Public Relations

Here you will find professional advices by experts.

	Reasons Why People are Doing Voluntary Work Expectancy Theory, Corporate Social Responsibility, Stakeholder Perspective, Volunteers (...)

Information Sources about Public Relations

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

	The Strategic Role of Public Relations and Communication in Business Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis (...)

	Main Concepts of Mass Communication Management Mass Communication, Advertising, Sales Promotion, Public Relations (...)

	Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops (...)

	3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett (...)

Special Interest Group Leader

Are you an expert in Public Relations? Sign up for free

Link to this knowledge center

Copy this code to your web site:

Return to Management Hub: Communication & Skills | Ethics & Responsibility | Marketing

More on Management | Return to Management Dictionary |

This ends our Public Relations summary and forum.