Public Relations

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

25 items • 34.005 visits



Definition Public Relations? Meaning.

Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.


PR representatives create, develop, and carry out activities, policies and programs to inform and influence the public opinion, investors, partners, employees and other stakeholders about the organization, its activities, its success, the quality of its products and services, its management efficiency, its attractiveness for employees, its social responsibility, its innovativeness, its financial stability, etcetera.

PR departments try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole.


PR Activities and Media

Typical channels include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, marketing collateral and also open reporting. Unlike mandatory (legal, financial, accounting, tax) reporting, open reporting is predominantly non-financial and summarizes the results of the company's work in the Environmental, Social and Governance (ESG) spheres, allowing readers to assess the stability of the business, the quality and progressiveness of the management, to get an idea of the implementation of social and charitable programs of the company and its participation in various programs of government bodies, etcetera.

In general, the use of traditional mass communication is declining in favor of online and social media news sources. As readership in traditional media shifted to online media, so has the focus of most public relations departments. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.


PR Disciplines

Typical disciplines of PR organizations are:

  • Investor Relations: communicating financial results and business strategy to influence investor sentiment.
  • Consumer Relations: gaining publicity for the company's products and services.
  • Crisis Communications: Communicating in case of a crisis.
  • Internal Communications: Communicating with employees of the organization.
  • Government Relations: communicating with and lobbying in local or national government organizations

Special Interest Group

Public Relations Special Interest Group.

Special Interest Group (225 members)


Forum about Public Relations. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.

Start a new topic about Public Relations


🔥 NEW The Public Relations Specialist: Required Characteristics, Skills and Qualifications
Public relations professionals are playing a key role in the success of an organization. They must be alert to what is going on inside and outside the organization and attentive to the opinions of the...
International Public Relations of Local Governments and Cities
In today's world, the influence of a city can go beyond the political and administrative boundaries of its traditional geographic, legal or fiscal territory. Building relations with other countries wi...
Situational Theory and Public Relations
What are the situational theory assumptions on public relations? I want to know more about the influence of situational theory on public relations....
Quotes on Public Relations. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to public relations?
Please enter a reaction to share it for other people to enjoy! Please use this template:...

Best Practices

The best, top-rated topics about Public Relations. Here you will find the most valuable ideas and practical suggestions.

What are the Differences Between PR and Advertising?
Hi there, what is the difference between Advertising and Public Relations? Thanks for your help......

Tips to Get your Press Release Published
Have you ever sent your latest news or event to the press and just been ignored?
Many people in the business community don't understand that press people usually work under a lot of pressure with...
Expert Tips

Advanced insights about Public Relations. Here you will find professional advices by experts.

Reasons Why People are Doing Voluntary Work

Expectancy Theory, Corporate Social Responsibility, Stakeholder Perspective, Volunteers
Voluntary work has long been seen as an activity performed mainly by unemployed individuals –mostly women, both in their...
Information Sources

Various sources of information regarding Public Relations. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

The Strategic Role of Public Relations and Communication in Business

Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis
Presentation about the role public relations and communications in business strategy implementation and execution. The p...

Main Concepts of Mass Communication Management

Mass Communication, Advertising, Sales Promotion, Public Relations
Presentation about 3 main concepts of Mass Communication Management: Advertising, Promotion and Public Relations. The fo...

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac...

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett
According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...

Research Links

Jump to further research sources regarding Public Relations.













Compare with: Stakeholder Value  |  Crisis Management  |  Corporate Responsibility  |  Corporate Transparency  |  Corporate Sustainability  |  Non-Governmental Organization  |  Lap Dog Theory  |  Guard Dog Theory  |  Watch Dog Model

Special Interest Group

Do you know a lot about Public Relations? Become our SIG Leader


Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing & Sales

More on Management  |  Return to Management Dictionary


This ends our Public Relations summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.0 - Last updated: 31-1-2023. All names ™ of their owners.