Public Relations

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Definition Public Relations? Meaning.

Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.

PR representatives create, develop, and carry out activities, policies and programs to influence the public opinion, investors, partners, employees and other stakeholders about the organization, its products, or an idea.

Usually the PR-management try to enhance the prestige, image or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees and the society as a whole.

PR Activities and Media

Typical activities include the company's web site, press releases, speeches, publicity events or stunts, books, media, newsletters, brochures, and marketing collateral.

Traditional mass communication has declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.

PR Disciplines

Typical disciplines of PR organizations are:

Investor Relations: communicating financial results and business strategy to influence investor sentiment.
Consumer Relations: gaining publicity for the company's products and services.
Crisis Communications: Communicating in case of a crisis.
Internal Communications: Communicating with employees of the organization.
Government Relations: communicating with and lobbying in local or national government organizations

Public Relations Special Interest Group

Special Interest Group (185 members)

Forum about Public Relations

Discussions about Public Relations.

	International Public Relations and Diplomacy of Local Governments and Cities In today’s world, the influence of a city can go beyond the political and administrative boundaries of its traditional g (...)

🔥	NEW Situational Theory and Public Relations What are the situational theory assumptions on public relations? I want to know more about the influence of situational (...)

	Tips to Get your Press Release Published Have you ever sent your latest news or event to the press and just been ignored? Many in the business community don't u (...)

	Quotes on Public Relations. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to public relations?Please enter (...)

	What are the Differences Between PR and Advertising? Hi there, what is the difference between Advertising and Public Relations? Thanks for your help... (...)

Best Practices about Public Relations

Here you find the most valuable discussions from the past.

Expert Tips about Public Relations

Here you will find advices by experts.

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Information Sources about Public Relations

Here you will find powerpoints, videos, news, etc.

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