 Definition Public Relations. Description.
Public Relations is the field, practice and organizational function of managing the flow of information between an organization or an individual and the public.
PR representatives create,
develop, and carry out activities, policies and programs to influence the public
opinion, investors, partners, employees and other stakeholders about the organization, its products, or an idea.
Usually the PR-management try to enhance the prestige, image
or goodwill of a company in the eyes of customers, suppliers, government,
media, competitors, shareholders, employees and the society as a whole.
PR Activities and Media
Typical activities include the company's web site, press releases, speeches, publicity
events or stunts, books, media, newsletters, brochures, and marketing collateral.
Traditional mass communication has declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, managing the online corporate reputation, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
PR Disciplines
Typical disciplines of PR organizations are:
- Investor Relations: communicating financial results and business strategy to influence investor sentiment.
- Consumer Relations: gaining publicity for the company's products and services.
- Crisis Communications: Communicating in case of a crisis.
- Internal Communications: Communicating with employees of the organization.
- Government Relations: communicating with and lobbying in local or national government organizations
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Public Relations Special Interest Group
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Reasons Why People are Doing Voluntary Work
Voluntary work has long been seen as an activity p...
Usage (application): Expectancy Theory, Corporate Social Responsibility, Stakeholder Perspective, Volunteers
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The Strategic Role of Public Relations and Communication in Business
Presentation about the role public relations and c...
Usage (application): Public Relations, Strategic Management, Corporate Responsibility, Stakeholder Management, Stakeholder Analysis
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Main Concepts of Mass Communication Management
Presentation about 3 main concepts of Mass Communi...
Usage (application): Mass Communication, Advertising, Sales Promotion, Public Relations
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Funny Intro to Marketing Concepts in 2 Minutes
Funny explanation of direct marketing, advertising...
Usage (application): Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
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3 Levels of Communication Skills for Managing and Leadership
According to Barrett (2006) leadership communicati...
Usage (application): Leadership, Communication Skills, Leadership Communication Framework, Barett
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News about Public Relations
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Videos about Public Relations
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Presentations about Public Relations
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More about Public Relations
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Compare with:
Stakeholder Value
| Crisis Management
| Corporate Responsibility
| Corporate Transparency
| Corporate Sustainability
| Non-Governmental
Organization | Lap
Dog Theory |
Guard Dog Theory
| Watch Dog Model
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Special Interest Group Leader
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