Perceived Value Pricing

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What is Perceived Value Pricing? Meaning.

Perceived Value Pricing is a market-based approach to pricing wherein the price is set by estimating what the perceptions of potential consumers are regarding the value of the product.

Obviously market research is a very important component of this type of pricing.

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This method of pricing, I believe requires a lot of market research. The perceived price for the product may not cover t (...)
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Compare with: Psychological Pricing  |  Promotional Pricing  |  Competitive Pricing  |  Discount Pricing  |  Cost-plus Pricing  |  Standard Cost Pricing  |  Marginal Cost Pricing  |  Target Pricing  |  Penetration Pricing  |  Price Skimming

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