Online Corporate Reputation

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Description of Online Corporate Reputation. Explanation.


Online Corporate Reputation

Definition Online Corporate Reputation. Description.

Online Corporate Reputation is people’s perception of a company and it's brand, based on information available via online media.

Because online media have become more popular over time, companies need to consider how their brand is perceived by online media users. Due to its peculiarities, such as the fast information flow and high level of interactivity, the world wide web surely is the fastest channel to build up or destroy a Corporate Reputation.

Protect Online Corporate Reputation

Companies that have invested considerably in their corporate reputation via traditional media channels (radio, TV, press), may see it undermined by Multitasking Consumers and through blogs, social networks, discussion boards and other websites. For this reason, any company needs to know what are the main topics of discussion that could potentially be harmful or beneficial for its reputation, and where the discussion is taking place.

Online Reputation Strategies

Online media can be both the best allies and the worst enemies of a brand or an organization. In order to build up or maintain a corporate reputation Bigmouthmedia, a global advertising agency, suggested 5 operational strategies that companies should adopt:

  1. Monitor and evaluate online reputation through an attentive screening of the main social media and blogs where discussion about the brand is taking place. Make sure that negative opinions do not overcome feedbacks of positive experiences to avoid what is known as social media disaster.
  2. When the climate on social media is positive, start promoting relationships with Stakeholders through this channel.
  3. Stimulate discussion via creation of posts, discussion groups, and testimonials. Make sure to reach and engage Opinion Leaders and Loyal Customers.
  4. Promote a responsible use of social media throughout the workforce. Any misuse by your own personnel can be dangerous and costly.
  5. Try to convert fan and potential customers through online media, promoting the Brand Identity with videos, insights, online events, games etc…

Special Interest Group - Online Corporate Reputation

Special Interest Group (11 members)

Forum - Online Corporate Reputation  

Here you will find interesting and educational discussions.

  Social Media and Reputation Risk
Despite of the many advantages that social media can have fo...
  The Need for a Social Media Firestorm Policy
Social Media Policy Companies aren't really set up to intera...
  Quotes on Reputation. Quotations
Hi, do you know of a remarkable, humorous quote by a famous ...

Best Practices - Online Corporate Reputation

Here you will find the most valuable ideas.

Expert Tips - Online Corporate Reputation

Here you will find high-quality advice from experts.


Six Steps for Integrating Social Media Into your Organization

Social Media Integration, Using Social Media, Social Media for Business...

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation...

Resources - Online Corporate Reputation

Here you will find powerpoint presentations, micro-learning videos and further information sources.

Online Reputation Management

Online Reputation Management...

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation...

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business...

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution...

Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions...

News about Online Corporate Reputation


Videos about Online Corporate Reputation


Presentations about Online Corporate Reputation


Books about Online Corporate Reputation


More about Online Corporate Reputation


Compare with: Customer Experience Management  |  Unbranding  |  Positioning  |  Brand Personality Dimension  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Management  |  Branding  |  Brand Loyalty

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