Online Corporate Reputation

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Online Corporate Reputation

What is an Online Corporate Reputation? Meaning.

Online Corporate Reputation is people’s perception of a company and it's brand, based on information available via online media.

Because online media have become more popular over time, companies need to consider how their brand is perceived by online media users. Due to its peculiarities, such as the fast information flow and high level of interactivity, the world wide web surely is the fastest channel to build up or destroy a Corporate Reputation.

Protect Online Corporate Reputation

Companies that have invested considerably in their corporate reputation via traditional media channels (radio, TV, press), may see it undermined by Multitasking Consumers and through blogs, social networks, discussion boards and other websites. For this reason, any company needs to know what are the main topics of discussion that could potentially be harmful or beneficial for its reputation, and where the discussion is taking place.

Online Reputation Strategies

Online media can be both the best allies and the worst enemies of a brand or an organization. In order to build up or maintain a corporate reputation Bigmouthmedia, a global advertising agency, suggested 5 operational strategies that companies should adopt:

  1. Monitor and evaluate online reputation through an attentive screening of the main social media and blogs where discussion about the brand is taking place. Make sure that negative opinions do not overcome feedbacks of positive experiences to avoid what is known as social media disaster.
  2. When the climate on social media is positive, start promoting relationships with Stakeholders through this channel.
  3. Stimulate discussion via creation of posts, discussion groups, and testimonials. Make sure to reach and engage Opinion Leaders and Loyal Customers.
  4. Promote a responsible use of social media throughout the workforce. Any misuse by your own personnel can be dangerous and costly.
  5. Try to convert fan and potential customers through online media, promoting the Brand Identity with videos, insights, online events, games etc…

Special Interest Group


Online Corporate Reputation Special Interest Group.

Special Interest Group (13 members)


New Topic

Forum about Online Corporate Reputation.

🔥 NEW How to Respond to a +/- Online Customer Review?
Having some framework or guideline on how to respond to online reviews is important for businesses across industries, si (...)
Social Media and Reputation Risk
Despite of the many advantages that social media can have for organizations - facilitated searching, open participation, (...)
The Need for a Social Media Firestorm Policy
Social Media Policy Companies aren't really set up to interact efficiently with individual customers. Companies are orga (...)
Quotes on Reputation. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to corporate reputations?
Ple (...)

Start a new forum topic about Online Corporate Reputation.


Best Practices

The top-rated topics about Online Corporate Reputation. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about Online Corporate Reputation. Here you will find professional advices by experts.

Six Steps for Integrating Social Media Into your Organization

Social Media Integration, Using Social Media, Social Media for Business
In order to successfully integrate social media into your organization, six useful steps can be used. These are the foll (...)

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...)
Information Sources

Various sources of information regarding Online Corporate Reputation. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Online Reputation Management

Online Reputation Management
Presentation about online reputation management, including the following sections: 1. Definition of reputation manageme (...)

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation
This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol (...)

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business
This presentation provides interesting information about the usage of social media for businesses. The presentation incl (...)

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution
Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014. Great s (...)

Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions
Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key (...)

Research Links

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Compare with: Customer Experience Management  |  Unbranding  |  Positioning  |  Brand Personality Dimension  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Management  |  Branding  |  Brand Loyalty

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