Online Corporate Reputation

Knowledge Center

Summary, forum, best practices, expert tips and information sources.


Online Corporate Reputation

What is an Online Corporate Reputation? Meaning.

Online Corporate Reputation is people’s perception of a company and it's brand, based on information available via online media.

Because online media have become more popular over time, companies need to consider how their brand is perceived by online media users. Due to its peculiarities, such as the fast information flow and high level of interactivity, the world wide web surely is the fastest channel to build up or destroy a Corporate Reputation.

Protect Online Corporate Reputation

Companies that have invested considerably in their corporate reputation via traditional media channels (radio, TV, press), may see it undermined by Multitasking Consumers and through blogs, social networks, discussion boards and other websites. For this reason, any company needs to know what are the main topics of discussion that could potentially be harmful or beneficial for its reputation, and where the discussion is taking place.

Online Reputation Strategies

Online media can be both the best allies and the worst enemies of a brand or an organization. In order to build up or maintain a corporate reputation Bigmouthmedia, a global advertising agency, suggested 5 operational strategies that companies should adopt:

  1. Monitor and evaluate online reputation through an attentive screening of the main social media and blogs where discussion about the brand is taking place. Make sure that negative opinions do not overcome feedbacks of positive experiences to avoid what is known as social media disaster.
  2. When the climate on social media is positive, start promoting relationships with Stakeholders through this channel.
  3. Stimulate discussion via creation of posts, discussion groups, and testimonials. Make sure to reach and engage Opinion Leaders and Loyal Customers.
  4. Promote a responsible use of social media throughout the workforce. Any misuse by your own personnel can be dangerous and costly.
  5. Try to convert fan and potential customers through online media, promoting the Brand Identity with videos, insights, online events, games etc…

Online Corporate Reputation Special Interest Group

Special Interest Group (12 members)

Forum about Online Corporate Reputation  

The most recent topics about: Online Corporate Reputation.

🔥 NEW How to Respond to a +/- Online Customer Review?
Having some framework or guideline on how to respond to online reviews is important for businesses across industries, si (...)
Social Media and Reputation Risk
Despite of the many advantages that social media can have for organizations - facilitated searching, open participation, (...)
The Need for a Social Media Firestorm Policy
Social Media Policy Companies aren't really set up to interact efficiently with individual customers. Companies are orga (...)
Best Practices about Online Corporate Reputation

Here you will find the most valuable ideas and practical suggestions.

🥇 Quotes on Reputation. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to corporate reputations?Please (...)
Expert Tips about Online Corporate Reputation

Here you will find professional advices by experts.

Six Steps for Integrating Social Media Into your Organization

Social Media Integration, Using Social Media, Social Media for Business (...)

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation (...)
Information Sources about Online Corporate Reputation

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Online Reputation Management

Online Reputation Management (...)

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation (...)

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business (...)

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)

Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions (...)

Compare with: Customer Experience Management  |  Unbranding  |  Positioning  |  Brand Personality Dimension  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Management  |  Branding  |  Brand Loyalty

Special Interest Group Leader

Are you an expert in Online Corporate Reputation? Sign up for free

Link to this knowledge center

Copy this code to your web site:


Return to Management Hub: Communication & Skills  |  Decision-making & Valuation  |  Ethics & Responsibility  |  Knowledge & Intangibles  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our Online Corporate Reputation summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 1-10-2020. All names ™ of their owners.