Online Corporate Reputation

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What is an Online Corporate Reputation? Meaning.

Online Corporate Reputation is people’s perception of a company and it's brand, based on information available via online media.

Because online media have become more popular over time, companies need to consider how their brand is perceived by online media users. Due to its peculiarities, such as the fast information flow and high level of interactivity, the world wide web surely is the fastest channel to build up or destroy a Corporate Reputation.

Protect Online Corporate Reputation

Companies that have invested considerably in their corporate reputation via traditional media channels (radio, TV, press), may see it undermined by Multitasking Consumers and through blogs, social networks, discussion boards and other websites. For this reason, any company needs to know what are the main topics of discussion that could potentially be harmful or beneficial for its reputation, and where the discussion is taking place.

Online Reputation Strategies

Online media can be both the best allies and the worst enemies of a brand or an organization. In order to build up or maintain a corporate reputation Bigmouthmedia, a global advertising agency, suggested 5 operational strategies that companies should adopt:

1. Monitor and evaluate online reputation through an attentive screening of the main social media and blogs where discussion about the brand is taking place. Make sure that negative opinions do not overcome feedbacks of positive experiences to avoid what is known as social media disaster.
2. When the climate on social media is positive, start promoting relationships with Stakeholders through this channel.
3. Stimulate discussion via creation of posts, discussion groups, and testimonials. Make sure to reach and engage Opinion Leaders and Loyal Customers.
4. Promote a responsible use of social media throughout the workforce. Any misuse by your own personnel can be dangerous and costly.
5. Try to convert fan and potential customers through online media, promoting the Brand Identity with videos, insights, online events, games etc…

Forum Forum about Online Corporate Reputation. Below you can ask a question about this topic, share your experiences, report a new development, or explain something. Start a new topic about Online Corporate Reputation Share your knowledge here (or ask a question)   🔥 NEW How to Respond to a Positive or Negative Online Customer Review? Having some framework or guideline on how to respond to online reviews is important for businesses across industries, since approximately 89% of consumers tend to read/consult online reviews. - H... 4   2 comments Social Media and Reputation Risk Despite of the many advantages that social media can have for organizations - facilitated searching, open participation, networking, dialogue and a increased mobility in terms of information flows - t... 3   The Need for a Social Media Firestorm Policy Social Media Policy Companies aren't really set up to interact efficiently with individual customers. Companies are organizations, filled with teams of people, doing their particular tasks. ... 2   Quotes on Reputation. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to corporate reputations? Please enter a reaction to share it for other people to enjoy! Please use this temp... 2

Expert Tips Advanced insights about Online Corporate Reputation. Here you will find professional advices by experts. Six Steps for Integrating Social Media Into your Organization Social Media Integration, Using Social Media, Social Media for Business In order to successfully integrate social media into your organization, six useful steps can be used. These are the foll... Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive...

Information Sources Various sources of information regarding Online Corporate Reputation. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Online Reputation Management Online Reputation Management Presentation about online reputation management, including the following sections: 1. Definition of reputation manageme... Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol... Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl... The Internet / Social Media Revolution Social Media, Internet Strategy, Internet Impact, Digital Revolution Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014. Great s... Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ...

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