Definition Niche Marketing. Description.
Niche Marketing is the process of finding small but
potentially profitable market segments and designing custom-made products
or services for them. It is similar to segmented marketing (Target
Marketing), but a niche is a small distinguishable segment that can be
uniquely served. Niche marketers are often reliant on the loyalty business
model to maintain a profitable volume of sales.
A niche strategy refers to concentration on a small market
segment with the objective of achieving dominance of that segment. Like any
market, the niche segment can be defined geographical or by some other criterion
such as low budget or high-tech. See
Market Segmentation. A
niche strategy is often followed by starting companies until they have acquired
adequate resources to follow a Diversification
Strategy. Typically, the small market segment, or niche, has been overlooked
by larger competitors, but is still large enough to be attractive. An issue
with a niche strategy when it is successful is that a large competitor might
'discover' the attractive niche and try to blow away the small company using
its market power.
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Target Marketing and Market Segmentation
Target Marketing, Market Segmentation, Strategy...
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Marketing Strategy: Opportunity Analysis; Targeting and Segmentation
Marketing Strategy, Target Marketing, Market Segmentation...
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News about Niche Marketing
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Videos about Niche Marketing
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Presentations about Niche Marketing
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Books about Niche Marketing
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More about Niche Marketing
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Compare also:
Market Segmentation
| Profit Pools |
Analytical CRM |
Concentrated Marketing
| Differentiated
Marketing | One-to-one
Marketing |
Undifferentiated Marketing
| Marketing Mix |
Extended Marketing Mix | Focus Group
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Special Interest Group Leader
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