logo

Niche Marketing

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

14 items • 45.066 visits

EnglishEnglishTranslate


Summary

What is Niche Marketing? Meaning.

Niche Marketing is the process of finding small but potentially profitable market segments and designing custom-made products or services for them. It is similar to segmented marketing (Target Marketing), but a niche is a small distinguishable segment that can be uniquely served. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.


A niche strategy refers to concentration on a small market segment with the objective of achieving dominance of that segment. Like any market, the niche segment can be defined geographical or by some other criterion such as low budget or high-tech. See Market Segmentation. A niche strategy is often followed by starting companies until they have acquired adequate resources to follow a Diversification Strategy. Typically, the small market segment, or niche, has been overlooked by larger competitors, but is still large enough to be attractive. An issue with a niche strategy when it is successful is that a large competitor might 'discover' the attractive niche and try to blow away the small company using its market power.


Special Interest Group

Niche Marketing Special Interest Group.


Special Interest Group
Special Interest Group (32 members)

Forum

Forum about Niche Marketing. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.


🔥 White Space Analysis
Hi everyone, I'd like to know if anyone had insight on white space analysis tools, methods and theories? Thanks......
Rating6
 
Comments1 comments
topic Niche Marketing Plan
Can you give me your opinion ands comments on the following flow: define segment? define niche segment? how are they different? need to treat them different? how do we approach this seg...
Rating2
 
topic Airline Niche Strategy
How could a domestic airline take advantage of this niche strategy?...
Rating0
 
topic Single or Multiple Market Niches
What are the advantages of being a single vs a multiple market nicher?...
Rating0
 

Start a new topic

Start a new topic about Niche Marketing

Best Practices

The best, top-rated topics about Niche Marketing. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about Niche Marketing. Here you will find professional advices by experts.


Information Sources

Various sources of information regarding Niche Marketing. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Presentation

Target Marketing and Market Segmentation

Target Marketing, Market Segmentation, Strategy
Presentation about Target Marketing. The presentation explains the need for market segmentation, the levels of market se...
Presentation

Marketing Strategy: Opportunity Analysis; Targeting and Segmentation

Marketing Strategy, Target Marketing, Market Segmentation
Presentation about Market segmentation, target marketing and opportunity analyses. The presentation includes the followi...

Research Links

Jump to further research sources regarding Niche Marketing.


NWS

News

VID

Videos

PRS

Presentations

 
BKS

Books

ACA

Academic

WIK

More


Compare also: Market Segmentation  |  Profit Pools  |  Analytical CRM  |  Concentrated Marketing  |  Differentiated Marketing  |  One-to-one Marketing  |  Undifferentiated Marketing  |  Marketing Mix  |  Extended Marketing Mix  |  Focus Group

Special Interest Group

Special Interest Group

Do you know a lot about Niche Marketing? Become our SIG Leader and gain worldwide recognition as an expert.

 

Return to Management Hub: Marketing & Sales  |  Strategy & Innovation


More on Management  |  Return to Management Dictionary

 

This ends our Niche Marketing summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.3 - Last updated: 26-9-2023. All names of their owners.




12manage is looking for BA/MBA students. More info.