Mass Customization

Knowledge Center

Summary, forum, best practices, expert tips and resources.


What is Mass Customization? Meaning.

Mass Customization is manufacturing in volume, but at the same time giving each individual customer something different according to his or her unique needs. Typically this is achieved by allowing customers to make choices out of predefined building blocks, options and components.

The internet and product configuration software often play a key role in making it possible to make products of a wide variety at a unit cost that could once be achieved only through mass production of a standardized output.

Mass customization is much cheaper than true individual production but is a little more expensive than mass production. Besides this, It has a few other advantages:

  • Customer feels "King".

  • Positive effect on product and corporate image.

  • Customer choices provide valuable input for Marketing Research.

Compare to Mass Production: everybody receives the same thing regardless of individual needs.

Mass Customization Special Interest Group

Special Interest Group (11 members)

Forum about Mass Customization  

Discussions about Mass Customization.

🔥 NEW Mass Customization Cases and Examples
Hi, do you know of a remarkable case or a famous example of (un)successful mass customization? Both success stories and (...)

Best Practices about Mass Customization

Here you find the most valuable discussions from the past.

Expert Tips about Mass Customization

Here you will find advices by experts.

Information Sources about Mass Customization

Here you will find powerpoints, videos, news, etc.

Analytical CRM and Mass Customization

Customer Satisfactoin, Analytical CRM (...)

Compare also: One-to-one Marketing  |  Glocalization  |  Market Segmentation  |  E-Commerce  |  Undifferentiated Marketing

Special Interest Group Leader

Are you an expert in this field? Sign up for free


Return to Management Hub: Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 


This ends our Mass Customization summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 9-7-2020. All names of their owners.