Mass Customization

Knowledge Center

What is Mass Customization? Meaning.

Mass Customization is manufacturing in volume, but at the same time giving each individual customer something different according to his or her unique needs. Typically this is achieved by allowing customers to make choices out of predefined building blocks, options and components.

The internet and product configuration software often play a key role in making it possible to make products of a wide variety at a unit cost that could once be achieved only through mass production of a standardized output.

Mass customization is much cheaper than true individual production but is a little more expensive than mass production. Besides this, It has a few other advantages:

• Customer feels "King".

• Positive effect on product and corporate image.

• Customer choices provide valuable input for Marketing Research.

Compare to Mass Production: everybody receives the same thing regardless of individual needs.

Forum New Topic Forum about Mass Customization. 🔥 NEW Mass Customization Cases and Examples Hi, do you know of a remarkable case or a famous example of (un)successful mass customization? Both success stories and (...) 2   0 comments

Information Sources Sign up Various sources of information regarding Mass Customization. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Analytical CRM and Mass Customization Customer Satisfactoin, Analytical CRM Presentation about Analytical CRM by J. Srivastava. Besides defining Analytical CRM, the concept is clarified by giving (...)

Research Links Sign up Automatically jump to further useful sources regarding Mass Customization. News Videos Presentations Books More

Compare also: One-to-one Marketing  |  Glocalization  |  Market Segmentation  |  E-Commerce  |  Undifferentiated Marketing

Return to Management Hub: Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary

This ends our Mass Customization summary and forum.