Definition Mass Customization. Description.
Mass Customization is manufacturing in volume, but at the
same time giving each individual customer something different according to
his or her unique needs. Typically this is achieved by allowing customers to make choices out of predefined building blocks, options and components.
The internet and product configuration software often play a key role in making it possible
to make products of a wide variety at a unit cost that could once be achieved
only through mass production of a standardized output.
Mass customization is much cheaper than true individual production but is a little more expensive than mass production. Besides this, It has a few other advantages:
Compare to Mass Production: everybody receives the same thing
regardless of individual needs.
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Analytical CRM and Mass Customization
Customer Satisfactoin, Analytical CRM...
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News about Mass Customization
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Compare also: One-to-one
Marketing | Glocalization |
Market Segmentation |
E-Commerce |
Undifferentiated Marketing
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Special Interest Group Leader
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