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Description of Macro-Environment. Explanation.


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Definition Macro-Environment. Description.

Macro-Environment includes the macro-economic, social, demographic, political, technological, legal, government and the competitive environmental factors that can influence an organization, but that are out of its direct control. However, firms may be able to develop Dynamic Capabilities to deal with (changing) environments.

Also referred to as external environment.

Components of the Macro-Environment. Elements.

We can divide a firm's external environment into 5 broad, overlapping areas:

  • The Political-Legal Environment
  • The Economic Environment
  • The Social-Cultural Environment
  • The Technological Environment
  • The Competitive Environment

Analyzing the External Environment of a Firm

An analysis of the macro-environment of any firm or organization can be performed with a PEST Analysis.

Macro-Environment Forum
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Can anyone tell what are the micro factors of marketing? How are they used in marketing?...
  Macro Environment and Consumption Behavior
What is the economic effect of the macro environment on consumer behavior? Thanks for your inputs!...
  Impact of Macro Variables on Financial Markets
I am writing my final thesis about the impact of macro variables on financial markets but I am not sure which model to use and how to do it. Does anyone have any advice?...
  Changes in Macro Environment Zimbabwe?
As a result of direct change and trend in the macro environment in the past 5 years some companies were forced out of business whilst others prospered. Help me discuss with examples but with reference to Zimbabwe....
  Strategic Management and ME
What is macro environment in relation to strategic management?...
  Communication among Firms
How does macro environment influence communication among firms?...
  Macro Environment Techniques
Could you please help me with the techniques used in carrying out the macro environment operation?...
  Marketing Environment
What are the differences between macro and micro environment?...
  macro environment and direct selling
what is the relation between the macro environment and the success of the direct marketing?...
  Pharmaceutical Macro Environment
Hi I need to answer "Discuss the Macro Environment of a Pharmaceutical Company?" Please help....
  Definition of Macro Environment
Could you please help me with a definition and examples of a macro environment?...

Macro-Environment Special Interest Group

Special Interest Group


Best Practices - Macro-Environment Premium

Expert Tips - Macro-Environment Premium

Resources - Macro-Environment Premium

Michael Porter on Competiveness of a Nation

Harvard Professor and Co-leader of the US Competiveness Project Michael Porter argues competitivess of a region/nation occurs when 1. its businesses c...
Usage (application): Global Competition, Comparative Advantage, Competition Between Nations and Regions

External Environment In-depth: Sub-types and How to Manage Them

This presentation covers the topic of external environments and includes the following sections:
1. Environmental Scanning and Environmental Mana...
Usage (application): External Environment, Environmental Scanning, Environmental Management, Competitive Environment

Interview Porter: How to Apply the Five Forces Framework?

Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:
- Can you apply the 5 fo...
Usage (application): Applying the 5 Forces for Fundamental Industry Analysis









Compare with:  Five Forces (Porter)  |  Competitive Environment  |  Globalization  |  Industry Attractiveness  |  Shared Value

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