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What is the Macro-Environment? Meaning.

Macro-Environment includes the macro-economic, social, demographic, political, technological, legal, government and the competitive environmental factors that can influence an organization, but that are out of its direct control. However, firms may be able to develop Dynamic Capabilities to deal with (changing) environments.

Also referred to as external environment.

Components of the Macro-Environment. Elements.

We can divide a firm's external environment into 5 broad, overlapping areas:

  • The Political-Legal Environment
  • The Economic Environment
  • The Social-Cultural Environment
  • The Technological Environment
  • The Competitive Environment

Analyzing the External Environment of a Firm

An analysis of the macro-environment of any firm or organization can be performed with a PEST Analysis.

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Macro-Environment Special Interest Group.

Special Interest Group (64 members)


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Forum about the Macro-Environment.

Macro Environment Techniques
Could you please help me with the techniques used in carrying out the macro environment operation? (...)
Changes in Macro Environment Zimbabwe?
As a result of direct change and trend in the macro environment in the past 5 years some companies were forced out of bu (...)
Macro Environment and Consumption Behavior
What is the economic effect of the macro environment on consumer behavior? Thanks for your inputs! (...)
Marketing Environment
What are the differences between macro and micro environment? (...)
Communication among Firms
How does macro environment influence communication among firms? (...)
Impact of Macro Variables on Financial Markets
I am writing my final thesis about the impact of macro variables on financial markets but I am not sure which model to u (...)
🔥 NEW What are the Micro Factors in Marketing?
Can anyone tell what are the micro factors of marketing? How are they used in marketing? (...)
Strategic Management and Macro Environment
What is macro environment in relation to strategic management? (...)


Best Practices

The top-rated topics about the Macro-Environment. Here you will find the most valuable ideas and practical suggestions.

Pharmaceutical Macro Environment
Hi I need to answer "Discuss the Macro Environment of a Pharmaceutical Company?" Please help. (...)

Definition of Macro Environment
Could you please help me with a definition and examples of a macro environment? (...)

Expert Tips

Advanced insights about the Macro-Environment. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding the Macro-Environment. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Michael Porter on Competiveness of a Nation

Global Competition, Comparative Advantage, Competition Between Nations and Regions
Harvard Professor and Co-leader of the US Competiveness Project Michael Porter argues competitivess of a region/nation o (...)

External Environment In-depth: Sub-types and How to Manage Them

External Environment, Environmental Scanning, Environmental Management, Competitive Environment
This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann (...)

Interview Porter: How to Apply the Five Forces Framework?

Applying the 5 Forces for Fundamental Industry Analysis
Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics: (...)

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Compare with:  Five Forces (Porter)  |  Competitive Environment  |  Globalization  |  Industry Attractiveness  |  Shared Value  |  Strategic Management

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