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Macro-EnvironmentKnowledge Center |
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What is the Macro-Environment? Meaning.Macro-Environment includes the macro-economic, social, demographic, political, technological, legal, government and the competitive environmental factors that can influence an organization, but that are out of its direct control. However, firms may be able to develop Dynamic Capabilities to deal with (changing) environments. Also referred to as external environment. Components of the Macro-Environment. Elements.We can divide a firm's external environment into 5 broad, overlapping areas:
Analyzing the External Environment of a FirmAn analysis of the macro-environment of any firm or organization can be performed with a PEST Analysis.
Compare with: Five Forces (Porter) | Competitive Environment | Globalization | Industry Attractiveness | Shared Value | Strategic Management |
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