Laswell’s Communication Model / Five W's

Knowledge Center


Description of Laswell’s Communication Model (Five W's). Explanation.



Laswell’s Model / Five Ws

Definition Laswell’s Communication Model / Five W's. Description.

The Five W's by Harold Laswell is a model used to analyze mass communication processes.

In 1948 Laswell proposed a model to describe mass communication processes known as the Five W's Method or Laswell’s Communication Model. He was the first in media studies literature to build up a valid framework that fitted both supporters of passive and active audiences. His studies started a new wave of ideas giving birth to mass communication theories like: Limited Effects Theory, Uses and Gratification Theory, Play Theory of Mass Communication, Spiral of Silence, Cultivation Theory, and Dependence Theory.

Note that in the 1950s mass communication was perceived to be asymmetrical, with powerful media and passive audiences manipulated by messages. See: Hypodermic Needle Theory.

According to the 5 W's model, a scientific analysis of a mass communication message is feasible by answering the following 5 questions:

  1. Control analysis: Who / What organization is behind the production of messages?
  2. Content analysis: What is the content of a message?
  3. Media analysis: Which media channel is used?
  4. Audience analysis: To Whom is the communication directed?
  5. Effect analysis: What effects are produced by the messages broadcasted?

Among the 5 W's, the most important enquiry field is the content analysis. It defines the scope of a message and enables to track the effects of communication.

Laswell Communication Model (Five Ws) Special Interest Group

Special Interest Group (21 members)

Laswell Communication Model (Five Ws) Forum  

Recent topics

  Kipling Six Ws / 6 W's / 5W1H
Rudyard Kipling, English Nobel Prize winner for Literature (1907) writer and poet, known for his tales and tales and poems of British soldiers in Indi...

Best Practices - Laswell Communication Model (Five Ws)

Expert Tips - Laswell Communication Model (Five Ws)

Advance yourself in business administration and management

Resources - Laswell Communication Model (Five Ws)

Business Communication: How to Write a Well-organized Message


Types and Functions of Organizational Communication


3 Levels of Communication Skills for Managing and Leadership


News about Laswell Communication Model (five Ws)


Videos about Laswell Communication Model (five Ws)


Presentations about Laswell Communication Model (five Ws)


Books about Laswell Communication Model (five Ws)


More about Laswell Communication Model (five Ws)


Accelerate your management career

Special Interest Group Leader


Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our Laswell’s Model / Five W's summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V15.0 - Last updated: 13-12-2018. All names ™ of their owners.