Definition Laswell’s Communication Model / Five W's. Description.
The Five W's by Harold Laswell is a model used to analyze mass communication processes.
In 1948 Laswell proposed a model to describe mass communication processes known as the Five W's Method or Laswell’s Communication Model. He was the first in media studies literature to build up a valid framework that fitted both supporters of passive and active audiences. His studies started a new wave of ideas giving birth to mass communication theories like: Limited Effects Theory, Uses and Gratification Theory, Play Theory of Mass Communication, Spiral of Silence, Cultivation Theory, and Dependence Theory.
Note that in the 1950s mass communication was perceived to be asymmetrical, with powerful media and passive audiences manipulated by messages. See: Hypodermic Needle Theory.
According to the 5 W's model, a scientific analysis of a mass communication message is feasible by answering the following 5 questions:
- Control analysis: Who / What organization is behind the production of messages?
- Content analysis: What is the content of a message?
- Media analysis: Which media channel is used?
- Audience analysis: To Whom is the communication directed?
- Effect analysis: What effects are produced by the messages broadcasted?
Among the 5 W's, the most important enquiry field is the content analysis. It defines the scope of a message and enables to track the effects of communication.
|
In the forum section you will find recent discussions within this knowledge area.
|
|
|
In the best practices section you will find the best forum discussions within this knowledge area.
|
|
|
In the expert tips section you will find advices from experts within this knowledge area.
|
|
|
In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.
|
|
Business Communication: How to Write a Well-organized Message
Business Communication, Message Writing, Communication a Message...
|
|
|
|
| |
|
|
Types and Functions of Organizational Communication
Communication Functions, Communication Structures, Network Organization, Communication Networks...
|
|
|
|
| |
|
|
3 Levels of Communication Skills for Managing and Leadership
Leadership, Communication Skills, Leadership Communication Framework, Barett...
|
|
|
|
| |
| |
News about Laswell Communication Model (five Ws)
|
|
|
|
| |
Videos about Laswell Communication Model (five Ws)
|
|
|
|
| |
Presentations about Laswell Communication Model (five Ws)
|
|
|
|
| |
Books about Laswell Communication Model (five Ws)
|
|
|
|
| |
More about Laswell Communication Model (five Ws)
|
|
|
|
|
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
|
