![]() |
Laswell’s Communication Model / Five W'sKnowledge Center |
14 items • 83.581 visits
Welcome to the knowledge center about the Laswell Communication Model (Five Ws). Here you'll find a summary of the Laswell Communication Model (Five Ws), but also:
Get access to all of our 900 knowledge centers about management. Join more than 1,000,000 other members.
![]() What is Laswell’s Communication Model / Five W's? Meaning.The Five W's by Harold Laswell is a model used to analyze mass communication processes. In 1948 Laswell proposed a model to describe mass communication processes known as the Five W's Method or Laswell’s Communication Model. He was the first in media studies literature to build up a valid framework that fitted both supporters of passive and active audiences. His studies started a new wave of ideas giving birth to mass communication theories like: Limited Effects Theory, Uses and Gratification Theory, Play Theory of Mass Communication, Spiral of Silence, Cultivation Theory, and Dependence Theory. Note that in the 1950s mass communication was perceived to be asymmetrical, with powerful media and passive audiences manipulated by messages. See: Hypodermic Needle Theory. According to the 5 W's model, a scientific analysis of a mass communication message is feasible by answering the following 5 questions:
Among the 5 W's, the most important enquiry field is the content analysis. It defines the scope of a message and enables to track the effects of communication.
|
|
Return to Management Hub: Communication & Skills | Ethics & Responsibility | Marketing & Sales More on Management | Return to Management Dictionary |
This ends our Laswell’s Model / Five W's summary and forum. |
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 30-3-2023. All names ™ of their owners.