Bisociation

Knowledge Center





Summary, forum, best practices, expert tips and information sources.

 

Bisociation

What is Bisociation? Meaning.

Bisociation is is a concept and an homonym technique that consist of creating associations out of unrelated mind processes, contexts or categories to discover new unexplored information, ideas and solutions.


Bisociation is a term coined by Arthur Koestler in his 1964 book “The Act of Creation”. The concept has been developed after the conceptual failure of traditional creativity techniques based on association by similarity.


When associations of information are not of an obvious nature, especially when relations are among different contexts, Bisociation can help to find a great creative idea. According to Koestler, Bisociation literally means "to join unrelated, often conflicting, information in a new way”.


Koestler suggested that by using association of pictures and terms from different and apparently unconnected contexts, it is really possible to create something innovative and original. The concept’s scope and strength, similarly to Rätselvermehrung, is to discover breakthrough ideas, unlock mental habits (Cognitive Biases) and disengage immediate or familiar associations.



Bisociation Special Interest Group


Special Interest Group (10 members)

Forum about Bisociation  

The most recent topics about: Bisociation.


🔥 NEW Cases of Bisociation. Examples
Hi, I am looking for remarkable cases or examples in which new unexplored information, ideas and solutions were discover (...)
4
 
 
Best Practices about Bisociation

Here you will find the most valuable ideas and practical suggestions.


Expert Tips about Bisociation

Here you will find professional advices by experts.


Information Sources about Bisociation

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.



Compare with: Brainstorming  |  Six Thinking Hats  |  Problem Tree Analysis  |  Metaplan  |  Mind Mapping

Special Interest Group Leader

Are you an expert in Bisociation? Sign up for free

Link to this knowledge center

Copy this code to your web site:

 
 

Return to Management Hub: Communication & Skills  |  Decision-making & Valuation  |  Knowledge & Intangibles  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Bisociation summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 1-10-2020. All names ™ of their owners.