Hospitality Management

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What is Hospitality Management? Meaning.

Hospitality Management (HM) is the specialized field of management services within the hospitality services industry.

'Hospitality industry' is an umbrella term that includes the following 6 segments and types of services companies:

• LODGING: Hotels, Motels, Hostels, B&Bs, Resorts, Campings, etc.
• FOOD SERVICES: Restaurants, Catering Companies, etc.
• TRAVEL: Air Lines, Cruise Lines, Rail Services, Car Rentals, etc.
• TOURISM: Travel Agencies, Tour Operators, Visitor Centers, etc.
• SPORTS: Arenas, Country Clubs, Sport Clubs, etc.
• ENTERTAINMENT: Cinemas, Theaters, Amusement Parks, Theme Parks, Festivals, Ceremonies, Parties, Concerts, Convention Centers, etc.

Characteristics of hospitality businesses

The above mentioned companies have some common traits:

• The 'product' normally is a service
• The services provided are typically:
  • Personal
  • Perishable - the probability of the service ceasing to exist or becoming unusable within a limited amount of time
  • Intangible - the state of being abstract, impossible to touch
  • Changeable - the condition of being subject to change or alteration
• Because they're always dealing with customers in a personal way, employees and managers typically require:
  • A service-oriented attitude (authenticity, professionalism and actual concern for the happiness and well-being of customers)
  • Excellent communication skills
  • Superb service skills
  • Flexibility

Studying Hospitality Management

Core subject areas in the HM curriculum include accounting, administration, finance, information systems, marketing, human resources, public relations, business strategy as well as specialized topics in the various areas of hospitality business.

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Compare with: Customer Relationship Management  |  Relationship Marketing  |  Customer Experience Management  |  Customer Loyalty  |  Customer Satisfaction model  |  Johari Window  |  SERVQUAL  |  Extended Marketing Mix

Return to Management Hub: Communication & Skills  |  Marketing  |  Supply Chain & Quality

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