Glocalization

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What is Glocalization? Meaning.

Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.


The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.


Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies".

He aptly described glocalization as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".


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Glocalization Special Interest Group.



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Forum  

Forum about Glocalization.


Glocalization is not New
Glocalization is now catching up fast. But is it new? Let us see: Philip Kotler said “Authentic marketing is not the ar (...)
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Examples of Glocalization in Emerging Markets
The phenomenon of glocalization has been aptly described by Roland Robertson as "the tailoring and advertising of goods (...)
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🔥 NEW How to Develop a Corporate Foreign Policy for Multinational Companies
Geopolitics is back. Avoiding politics used to be a preferred approach for international companies to protect their inte (...)
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Best Practices

The top-rated discussion topics about Glocalization. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about Glocalization. Here you will find professional advices by experts.


Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism (...)
   
 
 
 

Going Global: Adaptation of Marketing Mix Components

Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps (...)
   
 
 
 
Information Sources

Various sources of information regarding Glocalization. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Doing Business Globally and Repecting Cultural Diversity

Globalization, Global Business (...)
 
 
 
 

Compare with: Globalization  |  Mass Customization  |  Cultural Dimensions  |  Bottom of the Pyramid  |  Competitive Environment  |  Macro-Environment  |  Economies of Scale  |  Emerging Markets  |  PEST Analysis  |  Diversity Management

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