Knowledge Center


Description of Glocalization. Explanation.


Definition Glocalization. Description.

Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.

The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.

Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies".

He aptly described glocalization as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".

Special Interest Group - Glocalization

Special Interest Group (31 members)

Forum - Glocalization  

In the forum section you will find recent discussions within this knowledge area.

  How to Develop a Corporate Foreign Policy for Multinational Companies
Geopolitics is back. Avoiding politics used to be a preferre...
  Glocalization is not New
Glocalization is now catching up fast. But is it new? Let us...
  Examples of Glocalization in Emerging Markets
The phenomenon of glocalization has been aptly described by ...
  Quotes on Glocalization. Quotations
Hi, do you know of a remarkable, humorous quote by a famous ...

Best Practices - Glocalization

In the best practices section you will find the best forum discussions within this knowledge area.

Expert Tips - Glocalization

In the expert tips section you will find advices from experts within this knowledge area.


Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism...

Going Global: Adaptation of Marketing Mix Components

Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps...

Resources - Glocalization

In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.

Doing Business Globally and Repecting Cultural Diversity

Globalization, Global Business...

News about Glocalization


Videos about Glocalization


Presentations about Glocalization


Books about Glocalization


More about Glocalization


Compare with: Globalization  |  Mass Customization  |  Cultural Dimensions  |  Bottom of the Pyramid  |  Competitive Environment  |  Macro-Environment  |  Economies of Scale  |  Emerging Markets  |  PEST Analysis

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Change & Organization  |  Marketing  |  Strategy  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 


This ends our Glocalization summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 16-6-2019. All names of their owners.