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What is Glocalization? Meaning.

Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.

The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.

Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies".

He aptly described glocalization as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".

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Glocalization Special Interest Group.

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Forum about Glocalization.

Glocalization is not New
Glocalization is now catching up fast. But is it new? Let us see: Philip Kotler said “Authentic marketing is not the ar (...)
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Examples of Glocalization in Emerging Markets
The phenomenon of glocalization has been aptly described by Roland Robertson as "the tailoring and advertising of goods (...)
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🔥 NEW How to Develop a Corporate Foreign Policy for Multinational Companies
Geopolitics is back. Avoiding politics used to be a preferred approach for international companies to protect their inte (...)
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Best Practices

The top-rated discussion topics about Glocalization. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

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Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism (...)

Going Global: Adaptation of Marketing Mix Components

Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps (...)
Information Sources

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Doing Business Globally and Repecting Cultural Diversity

Globalization, Global Business (...)

Compare with: Globalization  |  Mass Customization  |  Cultural Dimensions  |  Bottom of the Pyramid  |  Competitive Environment  |  Macro-Environment  |  Economies of Scale  |  Emerging Markets  |  PEST Analysis  |  Diversity Management

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