Franchising

Knowledge Center



Summary, forum, best practices, expert tips and information sources.

 

Summary

What is Franchising? Meaning.

Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

  • the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

  • the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.


Special Interest Group

Join

Franchising Special Interest Group.



Special Interest Group (23 members)

Forum

New Topic

Forum about Franchising.


🔥 NEW Franchising and Covid-19
First of all, wether you are a franchisee or a franchisor, it is important to maintain a positive mindset and follow all (...)
3
 
0 comments
Franchising Business Plan
I'm working on a business plan, approach and business vision to make a business into a franchise. My question is: does m (...)
2
 
5 comments
Best Practices

Sign up

The top-rated topics about Franchising. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Sign up

Advanced insights about Franchising. Here you will find professional advices by experts.


Information Sources

Sign up

Various sources of information regarding Franchising. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Introduction to Franchising

Small and Medium Sized Companies
Presentation about Franchising. - History of franchising - What is franchising - Types of franchising:  - Prod (...)

Research Links

Sign up

Automatically jump to further useful sources regarding Franchising.


News Videos Presentations Books More

News

Videos

Presentations

Books

More


Compare with: Business Models  |  Strategic Alliance

Special Interest Group

Are you interested in Franchising? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this knowledge center

Copy this HTML code to your web site:

 
 

Return to Management Hub: Change & Organization  |  Knowledge & Intangibles  |  Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Franchising summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 26-2-2021. All names of their owners.