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What is Franchising? Meaning.

Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

  • the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

  • the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.

Special Interest Group - Franchising

Special Interest Group (20 members)

Forum - Franchising  

Discussions about Franchising.

Hot Franchising Business Plan
I'm working a business plan, approach and business vision is to make the business a franchise, the question is, my busin (...)

Best Practices - Franchising

Here you find the most valuable discussions from the past.

Expert Tips - Franchising

Here you will find advices by experts.

Resources - Franchising

Here you find powerpoint presentations, micro-learning videos and further information sources.

Introduction to Franchising

Small and Medium Sized Companies (...)

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This ends our Franchising summary and forum.

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