Franchising

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Summary, forum, best practices, expert tips and information sources.

 

What is Franchising? Meaning.

Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

  • the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

  • the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.


Special Interest Group

Franchising Special Interest Group.



Special Interest Group (23 members)

Forum  

Forum about Franchising.


🔥 NEW Franchising and Covid-19
First of all, wether you are a franchisee or a franchisor, it is important to maintain a positive mindset and follow all (...)
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Franchising Business Plan
I'm working on a business plan, approach and business vision to make a business into a franchise. My question is: does m (...)
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4 reactions
 
Best Practices

The top-rated discussion topics about Franchising. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about Franchising. Here you will find professional advices by experts.


Information Sources

Various sources of information regarding Franchising. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Introduction to Franchising

Small and Medium Sized Companies (...)
 
 
 
 

Compare with: Business Models  |  Strategic Alliance

Special Interest Group Leader
John Gee
Director
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This ends our Franchising summary and forum.



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