Franchising

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What is Franchising? Meaning.

Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

• the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

• the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.

Discuss Forum about Franchising. Start a new topic Share your knowledge or ask a question   🔥 NEW Franchising and Covid-19 First of all, wether you are a franchisee or a franchisor, it is important to maintain a positive mindset and follow all of the local rules and regulations of the territory that you are in while ridin... 3   Franchising Business Plan I'm working on a business plan, approach and business vision to make a business into a franchise. My question is: does my business plan have to be different from other business plans? Estoy traba... 2   5 comments

Information Sources Various sources of information regarding Franchising. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Introduction to Franchising Small and Medium Sized Companies Presentation about Franchising. - History of franchising - What is franchising - Types of franchising:  - Prod...

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This ends our Franchising summary and forum.