Franchising

Knowledge Center





Summary, forum, best practices, expert tips and resources.

 

What is Franchising? Meaning.


Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

  • the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

  • the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.


Franchising Special Interest Group


Special Interest Group (22 members)


Forum about Franchising  

Discussions about Franchising.


🔥 NEW Franchising and Covid-19
First of all, wether you are a franchisee or a franchisor, it is important to maintain a positive mindset and follow all (...)
 
 
 
 
Franchising Business Plan
I'm working on a business plan, approach and business vision to make a business into a franchise. My question is: does m (...)
 
 
 
 

Best Practices about Franchising

Here you find the most valuable discussions from the past.



Expert Tips about Franchising

Here you will find advices by experts.



Information Sources about Franchising

Here you will find powerpoints, videos, news, etc.


Introduction to Franchising

Small and Medium Sized Companies (...)
 
 
 
 

Compare with: Business Models  |  Strategic Alliance

Special Interest Group Leader
John Gee
Director

 
 

Return to Management Hub: Change & Organization  |  Knowledge & Intangibles  |  Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Franchising summary and forum.



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