Franchising is a business model wherein the franchisor
(owner) of a product, service, or method grants the franchisee (dealer)
the right to (exclusively) use the franchiser's brand name, reputation, and
business skills in certain defined geographical locations or market areas.
Usually, the franchisee also has to agree with specific rules, a business
model and certain values. On top of that the franchisee has to pay franchising
fees (both one-time and annual royalties) to the franchisor. The model combines:
the entrepreneurial skills, local market knowledge, and
business experience of the franchisor, with
the goodwill of the brand and know-how / assistance in organizing,
training, merchandising, marketing, and managing of the franchiser.
Forum about Franchising. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.
Franchising and Covid-19
First of all, wether you are a franchisee or a franchisor, it is important to maintain a positive mindset and follow all of the local rules and regulations of the territory that you are in while ridin...
Franchising Business Plan
I'm working on a business plan, approach and business vision to make a business into a franchise. My question is: does my business plan have to be different from other business plans?