Exclusive Distribution

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Description of Exclusive Distribution. Explanation.

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Definition Exclusive Distribution. Description.


Exclusive Distribution takes place when suppliers enter into agreements with one (or very few) retailer(s) which will be the only company in the specified geographic areas to carry certain brands and/or product lines. Often this strategy is chosen for branding reasons.


Distribution ("Placement") is one of the 4 Ps of the Marketing Mix.


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  What is a Distribution Strategy?
Hi, I need help defining what a distribution strategy is.
Can someone please help me with this?
Regards, Zoran....
     
 
  Exclusive distribution increases Market Penetration
Exclusive distribution increases the market penetration as the company is able to focus strongly on its customers....
     
 

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Compare with: Selective Distribution  |  Marketing Mix

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