Exclusive Distribution

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Description of Exclusive Distribution. Explanation.

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Definition Exclusive Distribution. Description.


Exclusive Distribution takes place when suppliers enter into agreements with one (or very few) retailer(s) which will be the only company in the specified geographic areas to carry certain brands and/or product lines. Often this strategy is chosen for branding reasons.


Distribution ("Placement") is one of the 4 Ps of the Marketing Mix.


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Compare with: Selective Distribution  |  Marketing Mix

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