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E-CommerceKnowledge Center |
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What is E-Commerce? Meaning.E-Commerce stands for electronic commerce and is a broad term for selling products or services using electronic means such as the Internet, other computer networks, or wireless (mobile) transmissions. It should not be mistaken for E-Procurement (which is buying products or services using electronic media) and for E-Business, that involves both E-Commerce and E-Procurement. Unfortunately, sometimes the term is also used as a synonym of E-Business. Even then, although it is a broad term, it does not include all processes that can be supported by electronic means, there has to be a business transaction component in it. For example it does not include:
Two forms of E-Commerce can be distinguished, being business to consumer (B2C) and business to business (B2B).
Compare with: E-Business | E-Procurement | Twelve Principles of the Network Economy | Cannibalization | Bricks and Clicks | Mass Customization | 4S Web Marketing Mix | Affiliate Marketing | Multi Channel Marketing |
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