E-Commerce

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Description of E-Commerce. Explanation.

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Definition E-Commerce. Description.


E-Commerce stands for electronic commerce and is a broad term for selling products or services using electronic means such as the Internet, other computer networks, or wireless (mobile)  transmissions. It should not be mistaken for E-Procurement (which is buying products or services using electronic media) and for E-Business, that involves both E-Commerce and E-Procurement. Unfortunately, sometimes the term is also used as a synonym of E-Business.


Even then, although it is a broad term, it does not include all processes that can be supported by electronic means, there has to be a business transaction component in it. For example it does not include:

  • E-Mail.

  • E-HRM (using an internet-enabled employee database).

  • E-Knowledge Management.

  • E-CRM.

  • Other internal internet-enabled systems.

Two forms of E-Commerce can be distinguished, being business to consumer (B2C) and business to business (B2B).


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Compare with: E-Business  |  E-Procurement  |  Twelve Principles of the Network Economy  |  Cannibalization  |  Bricks and Clicks  |  Mass Customization  |  4S Web Marketing Mix  |  Affiliate Marketing  |  Multi Channel Marketing

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