Definition Disintermediation. Description.
Disintermediation is the removal (or obsolescence)
of an intermediary role in the value
chain between manufactures and consumers. For example:
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The classic disintermediation of computer retailers and
resellers by PC-manufacturer Dell through selling direct to end users via
the Dell website.
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An airline selling tickets direct to the public over the
internet, thus cutting out the travel agent in the selling process.
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Amazon for books and CDs.
Major advantages of disintermediation are lower cost for the
end consumer, plus shopping-convenience for the consumer who does not want
to leave home.
Typical intermediaries in the value chain include: distributors,
wholesalers, brokers, agents, resellers and retailers.
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Compare with: Bricks
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4S Web Marketing
Mix |
Twelve Principles
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Disaggregation |
E-Business |
Industry Attractiveness
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