Cross-Branding

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Definition Cross-Branding. Description.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

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Compare with: Co-Marketing | Tie-in Marketing | Advertising | Brand Management | Branding | Product Life Cycle | Positioning | Brand Personality | Brand Identity Prism

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