Definition Cross-Branding. Description.
Cross-Branding is a marketing approach to enhance two
brand names through associating them with each other. Amazon is well known
for applying this concept, working with such brands such as Toysrus, Office
Depot and Weight Watchers.
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Forum - Cross-Branding
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Discussions about Cross-Branding.
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Best Practices - Cross-Branding
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Here you find the most valuable discussions from the past.
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Expert Tips - Cross-Branding
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Here you will find advices by experts.
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Resources - Cross-Branding
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Here you find powerpoint presentations, micro-learning videos and further information sources.
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Compare with: Co-Marketing
| Tie-in Marketing
| Advertising |
Brand Management |
Branding |
Product Life Cycle |
Positioning |
Brand Personality
| Brand Identity
Prism
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Special Interest Group Leader
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