Cross-Branding

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Summary, forum, best practices, expert tips and information sources.

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Summary

What is Cross-Branding? Meaning.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.


Special Interest Group

Cross-Branding Special Interest Group.



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Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism
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