Knowledge Center

12manage is looking for students. Info

Description of Cross-Branding. Explanation.


Definition Cross-Branding. Description.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Special Interest Group - Cross-Branding

Special Interest Group (9 members)

Forum - Cross-Branding  

Here you will find interesting and educational discussions.

Best Practices - Cross-Branding

Here you will find the most valuable ideas.

Expert Tips - Cross-Branding

Here you will find high-quality advice from experts.

Resources - Cross-Branding

Here you will find powerpoint presentations, micro-learning videos and further information sources.


News about Cross-branding


Videos about Cross-branding


Presentations about Cross-branding


Books about Cross-branding


More about Cross-branding


Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Communication & Skills  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our Cross-Branding summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 16-10-2019. All names of their owners.