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What is Cross-Branding? Meaning.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Special Interest Group - Cross-Branding

Special Interest Group (9 members)

Forum - Cross-Branding  

Discussions about Cross-Branding.

Best Practices - Cross-Branding

Here you find the most valuable discussions from the past.

Expert Tips - Cross-Branding

Here you will find advices by experts.

Resources - Cross-Branding

Here you find powerpoint presentations, micro-learning videos and further information sources.

Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

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This ends our Cross-Branding summary and forum.

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