Cross-Branding

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Description of Cross-Branding. Explanation.

Definition Cross-Branding. Description.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Cross-Branding Special Interest Group Special Interest Group (9 members)

Cross-Branding Forum   In the forum section you will find recent discussions within this knowledge area.   Quotes on Cross-Branding. Quotations (0 reactions) Hi, do you know of a remarkable, humorous quote by a famous ...

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Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

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