Cross-Branding

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Summary, forum, best practices, expert tips and information sources.

 

What is Cross-Branding? Meaning.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.


Cross-Branding Special Interest Group


Special Interest Group (10 members)

Forum about Cross-Branding  

The most recent topics about: Cross-Branding.



Best Practices about Cross-Branding

Here you will find the most valuable ideas and practical suggestions.


Expert Tips about Cross-Branding

Here you will find professional advices by experts.


Information Sources about Cross-Branding

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.



Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

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