What is Cross-Branding? Meaning.
Cross-Branding is a marketing approach to enhance two
brand names through associating them with each other. Amazon is well known
for applying this concept, working with such brands such as Toysrus, Office
Depot and Weight Watchers.
|
Special Interest Group
|
Join
|
|
Cross-Branding Special Interest Group.
Special Interest Group (10 members)
|
|
|
Forum about Cross-Branding.
|
|
|
The top-rated topics about Cross-Branding. Here you will find the most valuable ideas and practical suggestions.
|
|
|
Advanced insights about Cross-Branding. Here you will find professional advices by experts.
|
|
|
Various sources of information regarding Cross-Branding. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
|
|
|
Automatically jump to further useful sources regarding Cross-Branding.
|
|
|
|
|
|
News
|
Videos
|
Presentations
|
Books
|
More
|
|
|
|
Compare with: Co-Marketing
| Tie-in Marketing
| Advertising |
Brand Management |
Branding |
Product Life Cycle |
Positioning |
Brand Personality
| Brand Identity
Prism
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
|
Link to this knowledge center
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|
|
