What is Cross-Branding? Meaning.
Cross-Branding is a marketing approach to enhance two
brand names through associating them with each other. Amazon is well known
for applying this concept, working with such brands such as Toysrus, Office
Depot and Weight Watchers.
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Cross-Branding Special Interest Group
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Special Interest Group (9 members)
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Forum about Cross-Branding
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Discussions about Cross-Branding.
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Best Practices about Cross-Branding
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Here you find the most valuable discussions from the past.
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Expert Tips about Cross-Branding
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Here you will find advices by experts.
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Information Sources about Cross-Branding
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Here you will find powerpoints, videos, news, etc.
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Compare with: Co-Marketing
| Tie-in Marketing
| Advertising |
Brand Management |
Branding |
Product Life Cycle |
Positioning |
Brand Personality
| Brand Identity
Prism
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Special Interest Group Leader
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