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What is Cross-Branding? Meaning.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Cross-Branding Special Interest Group

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Forum about Cross-Branding  

Discussions about Cross-Branding.

Best Practices about Cross-Branding

Here you find the most valuable discussions from the past.

Expert Tips about Cross-Branding

Here you will find advices by experts.

Information Sources about Cross-Branding

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Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

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