Cross-Branding

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Cross-Branding. Explanation.

Definition Cross-Branding. Description.

Cross-Branding is a marketing approach to enhance two brand names through associating them with each other. Amazon is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers.

Cross-Branding Special Interest Group Special Interest Group (9 members)

Cross-Branding Forum   Recent topics   Quotes on Cross-Branding. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to cross-branding? Please enter a reaction to share it for ...

Best Practices - Cross-Branding

Expert Tips - Cross-Branding Advance yourself in business administration and management

Resources - Cross-Branding   News about Cross-branding         Videos about Cross-branding         Presentations about Cross-branding         Books about Cross-branding         More about Cross-branding       Accelerate your management career

Compare with: Co-Marketing  |  Tie-in Marketing  |  Advertising  |  Brand Management  |  Branding  |  Product Life Cycle  |  Positioning  |  Brand Personality  |  Brand Identity Prism

Return to Management Hub: Communication & Skills  |  Marketing

More on Management  |  Return to Management Dictionary  | 

This ends our Cross-Branding summary and forum.