What is Cross-Branding? Meaning.
Cross-Branding is a marketing approach to enhance two
brand names through associating them with each other. Amazon is well known
for applying this concept, working with such brands such as Toysrus, Office
Depot and Weight Watchers.
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Cross-Branding Special Interest Group.
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Compare with: Co-Marketing
| Tie-in Marketing
| Advertising |
Brand Management |
Branding |
Product Life Cycle |
Positioning |
Brand Personality
| Brand Identity
Prism
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