Definition Cross-Branding. Description.
Cross-Branding is a marketing approach to enhance two
brand names through associating them with each other. Amazon is well known
for applying this concept, working with such brands such as Toysrus, Office
Depot and Weight Watchers.
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News about Cross-branding
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Videos about Cross-branding
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Presentations about Cross-branding
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Books about Cross-branding
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More about Cross-branding
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Compare with: Co-Marketing
| Tie-in Marketing
| Advertising |
Brand Management |
Branding |
Product Life Cycle |
Positioning |
Brand Personality
| Brand Identity
Prism
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Special Interest Group Leader
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