Confirmation Bias

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What is a Confirmation Bias? Meaning.

Confirmation Bias is the human tendency to search for, select ("Selection Bias"), or interpret information in a way that confirms one's preconceptions.


It is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or under weigh evidence that could disconfirm their hypothesis.  It is a human tendency that is particularly relevant for strategists and marketers.

 

Is one particular form  of cognitive bias in judgment and decision making and is related to anchoring bias and status quo bias.


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How to Avoid Being Misguided by Experience-based Biases

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How to Improve your Strategic Decision Making?

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Hearing versus Listening

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Top 5 Strategy Pitfalls

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Critical Thinking in Decision Making

Critical Thinking, Testing Assumptions, Avoiding Fallacies, Avoiding Biases, Dealing with Emotions (...)
 
 
 
 

Compare also: Analogical Strategic Reasoning  |  Hawthorne Effect  |  Black Swan Theory

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