Confirmation Bias

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Description of Confirmation Bias. Explanation.




Definition Confirmation Bias. Description.

Confirmation Bias is the human tendency to search for, select ("Selection Bias"), or interpret information in a way that confirms one's preconceptions.

It is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or under weigh evidence that could disconfirm their hypothesis.  It is a human tendency that is particularly relevant for strategists and marketers.


Is one particular form  of cognitive bias in judgment and decision making and is related to anchoring bias and status quo bias.

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Compare also: Analogical Strategic Reasoning  |  Hawthorne Effect  |  Black Swan Theory

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