Concentration Strategy

Knowledge Center

   

Description of Concentration Strategy. Explanation.

Contents

Premium

 

Definition Concentration Strategy. Description.


In a Concentration Strategy a firm directs all or most of its resources to a single market (for a single product, or for a single technology). In this strategy, a company chooses to pursue a large share of one or a few submarkets rather than chasing a small share of a large market. An inherent risk belonging to this strategy occurs when the demand in the submarket suddenly drops, or if a strong competitor enters the same submarket.


Also called Penetration Strategy. The opposite of Diversification.


Concentration Strategy Special Interest Group


Special Interest Group (42 members)


Concentration Strategy Forum  

Recent topics

  My Definition of Concentration Strategy
A concentration strategy is the strategy in which an organiz...
     
 

Best Practices - Concentration Strategy

Expert Tips - Concentration Strategy

Resources - Concentration Strategy
 

News about Concentration Strategy


     
 

Videos about Concentration Strategy


     
 

Presentations about Concentration Strategy


     
 

Books about Concentration Strategy


     
 

More about Concentration Strategy


     

Compare with: Diversification  |  Economies of Scale  |  Competitive Advantage  |  Synergy  |  Working Capital  |  Penetration Pricing  |  Core Competence

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Concentration Strategy summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 20-2-2019. All names of their owners.