Concentration Strategy

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Concentration Strategy. Explanation.

Definition Concentration Strategy. Description.

In a Concentration Strategy a firm directs all or most of its resources to a single market (for a single product, or for a single technology). In this strategy, a company chooses to pursue a large share of one or a few submarkets rather than chasing a small share of a large market. An inherent risk belonging to this strategy occurs when the demand in the submarket suddenly drops, or if a strong competitor enters the same submarket.

Also called Penetration Strategy. The opposite of Diversification.

Concentration Strategy Special Interest Group Special Interest Group (42 members)

Concentration Strategy Forum   Recent topics   My Definition of Concentration Strategy A concentration strategy is the strategy in which an organization focuses on a single line of business....

Best Practices - Concentration Strategy

Expert Tips - Concentration Strategy Advance yourself in business administration and management

Resources - Concentration Strategy   News about Concentration Strategy         Videos about Concentration Strategy         Presentations about Concentration Strategy         Books about Concentration Strategy         More about Concentration Strategy       Accelerate your management career

Compare with: Diversification  |  Economies of Scale  |  Competitive Advantage  |  Synergy  |  Working Capital  |  Penetration Pricing  |  Core Competence

Return to Management Hub: Marketing  |  Strategy

More on Management  |  Return to Management Dictionary  | 

This ends our Concentration Strategy summary and forum.