Concentrated Marketing

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Description of Concentrated Marketing. Explanation.

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Definition Concentrated Marketing. Description.

Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market. Compare also: Target Marketing.

Advantages: Allows small companies with limited resources to achieve a strong position in the specific market segment it serves, without mass production, mass distribution or mass advertising.

Disadvantages: Requires sophisticated marketing, ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.

Concentrated Marketing is particularly effective for small companies with limited resources.

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	Niche Marketing versus Concentrated Marketing Is there a difference between concentrated marketing and niche marketing? No, they are basically the same. Both marketin (...)

	Differentiated Marketing Strategy versus Concentrated Marketing Strategy A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct produ (...)

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