ALL about Concentrated Marketing

Summary, forum, best practices, expert tips and resources.

All about Concentrated Marketing and 1000 other management tools. Completely free.

12manage is a knowledge sharing platform about management with over 1 million participants. Click for more info...

What is Concentrated Marketing? Meaning.

Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market. Compare also: Target Marketing.

Advantages: Allows small companies with limited resources to achieve a strong position in the specific market segment it serves, without mass production, mass distribution or mass advertising.

Disadvantages: Requires sophisticated marketing, ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.

Concentrated Marketing is particularly effective for small companies with limited resources.

Concentrated Marketing Special Interest Group

Special Interest Group (39 members)

Forum about Concentrated Marketing

Discussions about Concentrated Marketing.

🔥	NEW Niche Marketing versus Concentrated Marketing Is there a difference between concentrated marketing and niche marketing? No, they are basically the same. Both marketin (...)

	Differentiated Marketing Strategy versus Concentrated Marketing Strategy A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct produ (...)

Best Practices about Concentrated Marketing

Here you find the most valuable discussions from the past.

Expert Tips about Concentrated Marketing

Here you will find advices by experts.

Information Sources about Concentrated Marketing

Here you will find powerpoints, videos, news, etc.

Special Interest Group Leader

Are you an expert in this field? Sign up for free

This ends our Concentrated Marketing summary and forum.