Competitive Pricing

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Description of Competitive Pricing. Explanation.

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Definition Competitive Pricing. Description.


Competitive Pricing is a defensive and competitor-related approach to pricing.

It is a marketing-oriented strategy whereby prices are set on the basis of the prices charged by competitors.


Competitive Pricing Special Interest Group


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  Impact of Competitive Pricing      
 
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  Competitive Pricing in the 21st Century      
 

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The Role of Competitors in Strategy and Business Failures

 
 



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Resources - Competitive Pricing

Overview of Pricing and Pricing Strategies

 
 

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Compare with: Target Pricing  |  Penetration Pricing  |  Cost-plus Pricing  |  Standard Cost Pricing  |  Marginal Cost Pricing  |  Price Skimming  |  Perceived Value Pricing  |  Psychological Pricing  |  Promotional Pricing  |  Discount Pricing  |  Competitive Position  |  Competitive Environment  |  Competitive Intelligence

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