Competitive Pricing

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What is Competitive Pricing? Meaning.

Competitive Pricing is a defensive and competitor-related approach to pricing.

It is a marketing-oriented strategy whereby prices are set on the basis of the prices charged by competitors.

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Competitive Pricing Special Interest Group.

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🔥 NEW Competitive Pricing: Pros and Cons
What are the pros and cons of competitive pricing? (...)
Role of Competitive Pricing in 21st century?
What is the overall impact of competitive pricing in the 21st century? (...)
Why Competitive Pricing?
What is the importance of competitive pricing? (...)


Best Practices

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Expert Tips

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How to Avoid a Price War? Alternatives

Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting
In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of (...)

The Role of Competitors in Strategy and Business Failures

Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis
Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o (...)
Information Sources

Various sources of information regarding Competitive Pricing. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Overview of Pricing and Pricing Strategies

This presentation contains an overview of various pricing strategies, including for example pricing based on competition (...)

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Compare with: Target Pricing  |  Penetration Pricing  |  Cost-plus Pricing  |  Standard Cost Pricing  |  Marginal Cost Pricing  |  Price Skimming  |  Perceived Value Pricing  |  Psychological Pricing  |  Promotional Pricing  |  Discount Pricing  |  Competitive Position  |  Competitive Environment  |  Competitive Intelligence

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