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Competitive Pricing

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Summary, forum, best practices, expert tips and information sources.

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Summary

What is Competitive Pricing? Meaning.

Competitive Pricing is a defensive and competitor-related approach to pricing.

It is a marketing-oriented strategy whereby prices are set on the basis of the prices charged by competitors.


Special Interest Group

Competitive Pricing Special Interest Group.


Special Interest Group
Special Interest Group (45 members)

Forum

Forum about Competitive Pricing. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.


🔥 Competitive Pricing: Pros and Cons
What are the pros and cons of competitive pricing?...
Rating6
 
topic Role of Competitive Pricing in 21st century?
What is the overall impact of competitive pricing in the 21st century?...
Rating4
 
Comments1 comments
topic Why Competitive Pricing?
What is the importance of competitive pricing?...
Rating0
 
Comments3 comments

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Best Practices

The best, top-rated topics about Competitive Pricing. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about Competitive Pricing. Here you will find professional advices by experts.


Subject

How to Avoid a Price War? Alternatives

Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting
In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of ...
Subject

The Role of Competitors in Strategy and Business Failures

Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis
Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o...
Information Sources

Various sources of information regarding Competitive Pricing. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Presentation

Overview of Pricing and Pricing Strategies

Pricing
This presentation contains an overview of various pricing strategies, including for example pricing based on competition...

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Compare with: Target Pricing  |  Penetration Pricing  |  Cost-plus Pricing  |  Standard Cost Pricing  |  Marginal Cost Pricing  |  Price Skimming  |  Perceived Value Pricing  |  Psychological Pricing  |  Promotional Pricing  |  Discount Pricing  |  Competitive Position  |  Competitive Environment  |  Competitive Intelligence

Special Interest Group

Special Interest Group

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