Competitive Position

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Summary

What is a Competitive Position? Meaning.

The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.

For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.

Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

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🔥	NEW Defensive Marketing Strategies A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market (...) 6 7 comments

Competitive Positioning versus Core Competencies
Compare core competencies and competitive positioning? What do they have in common and what are the main differences... (...)

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	How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of (...)
	The Key Role of Strategists in Creating Sustainable Competitive Advantage Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education Most organizational performance theories assume that there are certain “best practices”, or “best ways” that are needed (...)
	The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o (...)

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	How to Sustain Competitive Advantage? Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage, This presentation is about the question how a competitive advantage can be sustained. The presentation begins with compe (...)
	Introduction to Competitive Strategy: The 3 Circle Model Initial Understanding of Competitive Strategy Prof. Joe Urbany goes to the heart of Competitive Strategy by explaining the Three Circles of Competitive Strategy: 1. (...)
	Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics: (...)
	Strategic Group Mapping Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors Good introduction into strategic group mapping. (...)
	Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac (...)
	Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody Initial Understanding of Industry Analysis Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics: (...)
	Porter: Misconceptions about Strategy and Competitive Advantage Understanding Strategy and (Sustainable) Competitive Advantage Prof. M. Porter mentions some big mistakes when people are mixing up "strategy" with other kind of goals and objectives (...)