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Competitive Position

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Summary

What is a Competitive Position? Meaning.

The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.


For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.


Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.


To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".


Special Interest Group

Competitive Position Special Interest Group.


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Forum

Forum about the Competitive Position. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.


🔥 Defensive Marketing Strategies
A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market in terms of: price changes, distribution networks, new product innovations, cust...
Rating6
 
Comments7 comments
topic Competitive Positioning versus Core Competencies
Compare core competencies and competitive positioning? What do they have in common and what are the main differences......
Rating6
 
Comments2 comments

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Best Practices

The best, top-rated topics about the Competitive Position. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about the Competitive Position. Here you will find professional advices by experts.


Subject

How to Avoid a Price War? Alternatives

Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting
In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of ...
Subject

The Key Role of Strategists in Creating Sustainable Competitive Advantage

Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education
Most organizational performance theories assume that there are certain “best practices”, or “best ways” that are needed ...
Subject

The Role of Competitors in Strategy and Business Failures

Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis
Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o...
Information Sources

Various sources of information regarding the Competitive Position. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Presentation

How to Sustain Competitive Advantage?

Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage,
This presentation is about the question how a competitive advantage can be sustained. The presentation begins with compe...
Video

Introduction to Competitive Strategy: The 3 Circle Model

Initial Understanding of Competitive Strategy
Prof. Joe Urbany goes to the heart of Competitive Strategy by explaining the Three Circles of Competitive Strategy: 1. ...
Video

Interview Porter: How to Apply the Five Forces Framework?

Applying the 5 Forces for Fundamental Industry Analysis
Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:...
Video

Strategic Group Mapping

Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors
Good introduction into strategic group mapping....
Video

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedbac...
Video

Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody

Initial Understanding of Industry Analysis
Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:...
Video

Porter: Misconceptions about Strategy and Competitive Advantage

Understanding Strategy and (Sustainable) Competitive Advantage
Prof. M. Porter mentions some big mistakes when people are mixing up "strategy" with other kind of goals and objectives ...

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Compare with: Five Competitive Forces  |  Competitive Advantage  |  Competitive Environment  |  Industry Attractiveness  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Horizontal Integration  |  Horizontal Merger  |  Blue Ocean Strategy  |  Market Segmentation  |  Positioning  |  Organizational Resilience  |  SOSTAC

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