Competitive Position

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What is a Competitive Position? Meaning.

The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.

For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.

Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

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Expert Tips Sign up Advanced insights about the Competitive Position. Here you will find professional advices by experts. How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of (...) The Key Role of Strategists in Creating Sustainable Competitive Advantage Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education Most organizational performance theories assume that there are certain “best practices”, or “best ways” that are needed (...) The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o (...)

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Compare with: Five Competitive Forces  |  Competitive Advantage  |  Competitive Environment  |  Industry Attractiveness  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Horizontal Integration  |  Horizontal Merger  |  Blue Ocean Strategy  |  Market Segmentation  |  Positioning  |  Organizational Resilience  |  SOSTAC

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