Competitive Position

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What is a Competitive Position? Meaning.

The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.

For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.

Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

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Compare with: Five Competitive Forces  |  Competitive Advantage  |  Competitive Environment  |  Industry Attractiveness  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Horizontal Integration  |  Horizontal Merger  |  Blue Ocean Strategy  |  Market Segmentation  |  Positioning  |  Organizational Resilience  |  SOSTAC

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