Competitive Position

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Summary, forum, best practices, expert tips and resources.

 

What is a Competitive Position? Meaning.


The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.


For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.


Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.


To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".


Competitive Position Special Interest Group


Special Interest Group (68 members)


Forum about Competitive Position  

Discussions about Competitive Position.


🔥 NEW Defensive Marketing Strategies
A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market (...)
 
 
 
 
Competitive Positioning versus Core Competencies
Compare core competencies and competitive positioning? What do they have in common and what are the main differences... (...)
 
 
 
 

Best Practices about Competitive Position

Here you find the most valuable discussions from the past.



Expert Tips about Competitive Position

Here you will find advices by experts.


How to Avoid a Price War? Alternatives

Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting (...)
   
 
 
 

The Key Role of Strategists in Creating Sustainable Competitive Advantage

Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education (...)
   
 
 
 

The Role of Competitors in Strategy and Business Failures

Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis (...)
   
 
 
 

Information Sources about Competitive Position

Here you will find powerpoints, videos, news, etc.


How to Sustain Competitive Advantage?

Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage, (...)
 
 
 
 

Introduction to Competitive Strategy: The 3 Circle Model

Initial Understanding of Competitive Strategy (...)
 
 
 
 

Interview Porter: How to Apply the Five Forces Framework?

Applying the 5 Forces for Fundamental Industry Analysis (...)
 
 
 
 

Strategic Group Mapping

Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors (...)
 
 
 
 

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops (...)
 
 
 
 

Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody

Initial Understanding of Industry Analysis (...)
 
 
 
 

Porter: Misconceptions about Strategy and Competitive Advantage

Understanding Strategy and (Sustainable) Competitive Advantage (...)
 
 
 
 

Compare with: Five Competitive Forces  |  Competitive Advantage  |  Competitive Environment  |  Industry Attractiveness  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Horizontal Integration  |  Horizontal Merger  |  Blue Ocean Strategy  |  Market Segmentation  |  Positioning  |  Organizational Resilience  |  SOSTAC

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This ends our Competitive Position summary and forum.



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