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What is a Competitive Position? Meaning.

The Competitive Position is the relative level of dominance (or lack thereof) a firm has in its market compared to its competitors.

For example, a firm might have as a target to become the market leader, or to grow from third to second place, in the market for peeled bananas.

Also, it may be indicated by terms such as market leader, challenger, follower or niche player. Or be expressed as a percentage market share.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

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🔥	NEW Defensive Marketing Strategies A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market (...) 6 7 reactions

	Competitive Positioning versus Core Competencies Compare core competencies and competitive positioning? What do they have in common and what are the main differences... (...) 6 2 reactions

Best Practices about Competitive Position

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Expert Tips about Competitive Position

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	How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting (...)

	The Key Role of Strategists in Creating Sustainable Competitive Advantage Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education (...)

	The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis (...)

Information Sources about Competitive Position

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	How to Sustain Competitive Advantage? Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage, (...)

	Introduction to Competitive Strategy: The 3 Circle Model Initial Understanding of Competitive Strategy (...)

	Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis (...)

	Strategic Group Mapping Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors (...)

	Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops (...)

	Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody Initial Understanding of Industry Analysis (...)

	Porter: Misconceptions about Strategy and Competitive Advantage Understanding Strategy and (Sustainable) Competitive Advantage (...)

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