Competitive Intelligence

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Description of Competitive Intelligence. Explanation.

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  2. Forum
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Definition Competitive Intelligence. Description.


Competitive Intelligence is the selection, collection, interpretation and distribution of strategic information regarding the competitive environment in which a firm operates. It is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions


Having reliable information available is crucial for describing the market in which a firm operates, analyzing the competition, forecasting future developments, adjusting to changing market circumstances.


Typically, the information is gathered from current and former employees or customers of the competitors, suppliers, shareholder meetings, annual reports, industry associations, journals, magazines, websites, research studies, and from specialized providers.


Analysis of Competition

To achieve a competitive advantage, by definition you must know what your competitors are currently doing and what they will be doing in the future.

Indications of what are the competitors plans may be obtained in the following ways:

  1. Comparison of objectives of competitor with their currents results. A difference between desired and achieved market share leads to an expected growth strategy.
  2. Application of a portfolio analysis to the competitor. If a competitor uses a portfolio analysis, the company can perform its own analysis and deduce the competitors most logical portfolio decision.
  3. Determining the importance of a product for the competitor.
  4. Studying the competitor's use of the marketing mix over time. For example, if a competitor reduces prices and on the other hand increase its advertising expenses this may indicate that the company is pursuing growth.
Competitive Intelligence Forum
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  Collection Phase in Competitive Intelligence
Collection phase in competitive intelligence:
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  Conditions for Competitive Intelligence
It's crucial to:
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  Data Gathering Methods for Competitive Intelligence
I would add to the list of data gathering methods:...
     
 

Competitive Intelligence Special Interest Group


Special Interest Group

 

Best Practices - Competitive Intelligence Premium

Expert Tips - Competitive Intelligence Premium
 

The 5 Steps of the Competitive Intelligence Process

Competitive Intelligence is important as it helps ...
Usage (application): Competitive Intelligence, Competitive Intelligence Steps
 
 
 

3 Steps in Solving Problems with Data Credibility

The problem of data credibility
Data c...
Usage (application): Improving Data Reliablility, IT, Business Intelligence
 
 
 

The Role of Competitors in Strategy and Business Failures

Gilad (2014) researched in what way and to what ex...
Usage (application): Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis
 
 

Resources - Competitive Intelligence Premium

Managing Competitive Intelligence

Presentation that gives an introduction into Compe...
Usage (application): Competitive Intelligence, Business Intelligence
 

Competitive Intelligence and Intellectual Property

This presentation elaborates on competitive intell...
Usage (application): Competitive Intelligence, Intellectual Property
 

The Competitive Intelligence Process

This presentation elaborates on competitive intell...
Usage (application): Competitive Intelligence Process Steps
 

Interview Porter: How to Apply the Five Forces Framework?

Interview Michael E. Porter, Professor at Harvard ...
Usage (application): Applying the 5 Forces for Fundamental Industry Analysis
 

Using Big Data for Competitive Advantage

Presentation about unstructured consumer informati...
Usage (application): Customer Analysis, Data Management
 
 

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Videos about Competitive Intelligence


     
 

Presentations about Competitive Intelligence


     
 

Books about Competitive Intelligence


     
 

More about Competitive Intelligence


     

Compare with: Scenario Planning  |  OODA Loop  |  Art of War (Sun Tzu)  |  PEST Analysis  |  SWOT Analysis  |  Strategic Fit  |  Business Intelligence  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Barriers to Entry  |  Market Segmentation  |  Positioning  |  Sustainable Competitive Advantage

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