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What is a Competitive Environment? Meaning.

The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.

Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

Competitive Environment Special Interest Group

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Forum about Competitive Environment

The most recent topics about: Competitive Environment.

	Macro Enviroment vs Competitive Environment What are the main differences between the macro environment and the competitive environment? (...) 17

	Competitor Analysis: Strategic Group Analysis and Mapping A Strategic Group is in competitor analysis a particular view towards a collection/group of companies in an industry hav (...) 11

🔥	NEW Curveball Strategy: Fooling the Competition In baseball, a "Curveball" is a breaking pitch, i.e. a certain way of pitching (throwing) the ball such that it doesn't (...) 7

	Four Levels of Competition (Kotler) Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offeri (...) 4

Best Practices about Competitive Environment

Here you will find the most valuable ideas and practical suggestions.

🥇	Advantages and Disadvantages What are the advantages and disadvantages of being in a competitive environment? (...) 20

🥈	What is Competition? Two Meanings! Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings: A. The (...) 5

🥉	How to Analyse your Competitors? Steps in Competitor Analysis An approach that is often used in the process of analyzing competitors exist of the following four steps: 1. Define the (...) 4

Expert Tips about Competitive Environment

Here you will find professional advices by experts.

	How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting (...)

	The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis (...)

Information Sources about Competitive Environment

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

	Managing Competitive Intelligence Competitive Intelligence, Business Intelligence (...)

	External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment (...)

	PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary (...)

	Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis (...)

	Strategic Group Mapping Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors (...)

	Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody Initial Understanding of Industry Analysis (...)

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