Definition Competitive Environment. Description.
The Competitive Environment is the part of a company's
external environment that consists of other firms trying to win customers
in the same market. It is the segment of the industry that includes all immediate
rivals.
Levels of Competition
With regard to competition, there are at least four levels that can be distinguished:
- Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
- Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
- Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
- Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.
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Competitive Environment Special Interest Group
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Special Interest Group (108 members)
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 The Role of Competitors in Strategy and Business Failures
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Advance yourself in business administration and management
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Compare with: Five
Competitive Forces |
Industry Attractiveness
| Competitive Advantage
| Shared Value | PEST Analysis |
Strategic Fit |
Benchmarking |
Oligopoly |
Competitive Pricing
| Competitive Position
| Competitive Intelligence
| Barriers to Entry
| Globalization |
Cartel |
Horizontal Integration
| Horizontal Merger
| First Mover Advantage
| Second-mover Strategy
| Blue Ocean Strategy
| Macro-Environment
| Market Segmentation
| Glocalization |
Positioning |
Organizational Resilience | Time to Market
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Special Interest Group Leader
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Managing Competitive Intelligence
Michael Porter on Competiveness of a Nation
News about Competitive Environment
Books about Competitive Environment
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