Competitive Environment

Knowledge Center

   

Description of Competitive Environment. Explanation.

Contents

Premium

 

Definition Competitive Environment. Description.


The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.


Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

  1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
  2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
  3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
  4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.
Competitive Environment Special Interest Group


Special Interest Group (108 members)


Competitive Environment Forum  

Recent topics

  What is Competition? Two Meanings!      
 
  How to Analyse your Competitors? Steps in Competitors Analysis      
 
  Competitive Environment Definition      
 

Best Practices - Competitive Environment
  Advantages and Disadvantages
     
 
  Macro Enviroment vs Competitive Environment
     
 

Expert Tips - Competitive Environment
 

The Role of Competitors in Strategy and Business Failures

 
 



Advance yourself in business administration and management



Resources - Competitive Environment

Managing Competitive Intelligence

 

Michael Porter on Competiveness of a Nation

 

External Environment In-depth: Sub-types and How to Manage Them

 

PEST Analysis for Small and Medium-sized Companies

 

Interview Porter: How to Apply the Five Forces Framework?

 

Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody

 

Understanding Value Proposition

 
 

News about Competitive Environment


     
 

Videos about Competitive Environment


     
 

Presentations about Competitive Environment


     
 

Books about Competitive Environment


     
 

More about Competitive Environment


     



Accelerate your management career



Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

Special Interest Group Leader















 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Competitive Environment summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 16-10-2018. All names of their owners.