Competitive Environment

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Description of Competitive Environment. Explanation.

Definition Competitive Environment. Description.

The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.

Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.

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Expert Tips - Competitive Environment In the expert tips section you will find advices from experts within this knowledge area.   The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis...

Resources - Competitive Environment In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Managing Competitive Intelligence Competitive Intelligence, Business Intelligence...   External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment...   PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary...   Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis...   Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody Initial Understanding of Industry Analysis...     News about Competitive Environment         Videos about Competitive Environment         Presentations about Competitive Environment         Books about Competitive Environment         More about Competitive Environment

Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

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