Competitive Environment

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Description of Competitive Environment. Explanation.

 

Definition Competitive Environment. Description.


The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.


Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

  1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
  2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
  3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
  4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.
Competitive Environment Special Interest Group


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Competitive Environment Forum  

In the forum section you will find recent discussions within this knowledge area.


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Best Practices - Competitive Environment

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Expert Tips - Competitive Environment

In the expert tips section you will find advices from experts within this knowledge area.


 

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Resources - Competitive Environment

In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.


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Michael Porter on Competiveness of a Nation

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External Environment, Environmental Scanning, Environmental Management, Competitive Environment...
 

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More about Competitive Environment


     

Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

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