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What is a Competitive Environment? Meaning.

The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.

Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.

Competitive Environment Special Interest Group

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Forum about Competitive Environment

Discussions about Competitive Environment.

	Advantages and Disadvantages What are the advantages and disadvantages of being in a competitive environment? (...)

	Macro Enviroment vs Competitive Environment What are the main differences between the macro environment and the competitive environment? (...)

	What is Competition? Two Meanings! Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings: A. The (...)

	How to Analyse your Competitors? Steps in Competitors Analysis An approach that is often used in the process of competitors analysis exist of the following four steps: 1. Define the (...)

🔥	NEW Four Levels of Competition (Kotler) Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offeri (...)

Best Practices about Competitive Environment

Here you find the most valuable discussions from the past.

Expert Tips about Competitive Environment

Here you will find advices by experts.

	The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis (...)

Information Sources about Competitive Environment

Here you will find powerpoints, videos, news, etc.

	Managing Competitive Intelligence Competitive Intelligence, Business Intelligence (...)

	External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment (...)

	PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary (...)

	Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis (...)

	Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody Initial Understanding of Industry Analysis (...)

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