Competitive Environment

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What is a Competitive Environment? Meaning.


The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.


Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

  1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
  2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
  3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
  4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".


Competitive Environment Special Interest Group


Special Interest Group (120 members)


Forum about Competitive Environment  

Discussions about Competitive Environment.


Competitor Analysis: Strategic Group Analysis and Mapping
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🔥 NEW Curveball Strategy: Fooling the Competition
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Four Levels of Competition (Kotler)
Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offeri (...)
 
 
 
 
How to Analyse your Competitors? Steps in Competitor Analysis
An approach that is often used in the process of analyzing competitors exist of the following four steps: 1. Define the (...)
 
 
 
 

Best Practices about Competitive Environment

Here you find the most valuable discussions from the past.


🥇 Advantages and Disadvantages
What are the advantages and disadvantages of being in a competitive environment? (...)
 
 
 
 
🥈 Macro Enviroment vs Competitive Environment
What are the main differences between the macro environment and the competitive environment? (...)
 
 
 
 
🥉 What is Competition? Two Meanings!
Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings: A. The (...)
 
 
 
 

Expert Tips about Competitive Environment

Here you will find advices by experts.


How to Avoid a Price War? Alternatives

Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting (...)
   
 
 
 

The Role of Competitors in Strategy and Business Failures

Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis (...)
   
 
 
 

Information Sources about Competitive Environment

Here you will find powerpoints, videos, news, etc.


Managing Competitive Intelligence

Competitive Intelligence, Business Intelligence (...)
 
 
 
 

External Environment In-depth: Sub-types and How to Manage Them

External Environment, Environmental Scanning, Environmental Management, Competitive Environment (...)
 
 
 
 

PEST Analysis for Small and Medium-sized Companies

Initial Understanding of PEST Analysis, Summary (...)
 
 
 
 

Interview Porter: How to Apply the Five Forces Framework?

Applying the 5 Forces for Fundamental Industry Analysis (...)
 
 
 
 

Strategic Group Mapping

Strategic Group Analysis, Competitive Analysis, Analyzing Strategic Competitors (...)
 
 
 
 

Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody

Initial Understanding of Industry Analysis (...)
 
 
 
 

Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

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