Definition Competitive Environment. Description.
The Competitive Environment is the part of a company's
external environment that consists of other firms trying to win customers
in the same market. It is the segment of the industry that includes all immediate
rivals.
Levels of Competition
With regard to competition, there are at least four levels that can be distinguished:
- Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
- Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
- Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
- Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.
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The Role of Competitors in Strategy and Business Failures
Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis...
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Managing Competitive Intelligence
Competitive Intelligence, Business Intelligence...
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Michael Porter on Competiveness of a Nation
Global Competition, Comparative Advantage, Competition Between Nations and Regions...
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External Environment In-depth: Sub-types and How to Manage Them
External Environment, Environmental Scanning, Environmental Management, Competitive Environment...
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PEST Analysis for Small and Medium-sized Companies
Initial Understanding of PEST Analysis, Summary...
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Interview Porter: How to Apply the Five Forces Framework?
Applying the 5 Forces for Fundamental Industry Analysis...
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Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody
Initial Understanding of Industry Analysis...
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Understanding Value Proposition
Introduction to Value Proposition, Teaching...
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News about Competitive Environment
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Videos about Competitive Environment
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Presentations about Competitive Environment
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Books about Competitive Environment
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More about Competitive Environment
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Compare with: Five
Competitive Forces |
Industry Attractiveness
| Competitive Advantage
| Shared Value | PEST Analysis |
Strategic Fit |
Benchmarking |
Oligopoly |
Competitive Pricing
| Competitive Position
| Competitive Intelligence
| Barriers to Entry
| Globalization |
Cartel |
Horizontal Integration
| Horizontal Merger
| First Mover Advantage
| Second-mover Strategy
| Blue Ocean Strategy
| Macro-Environment
| Market Segmentation
| Glocalization |
Positioning |
Organizational Resilience | Time to Market
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Special Interest Group Leader
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