Cannibalization

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Welcome to the “Cannibalization” knowledge center. Contents:

Summary
Special Interest Group
Forum Discussions
Best Practices
Expert Tips

Summary

What is Cannibalization? Meaning.

Cannibalization is a marketing term that refers to the decrease in sales (volume, revenue or market share) of an existing product due to the introduction of a new similar product offered by the same company. Also introducing new sales channels, such as the internet (E-Commerce), can cannibalize the existing channel sales, such as direct sales.

It has become a frequently occurring phenomena, due to the current trend of adding more and more variants of products and services for niche markets or special target groups. It is a major factor to consider in multi-channel strategies and product portfolio analysis.

Special Interest Group

Cannibalization Special Interest Group.

Special Interest Group (16 members)

Forum

Forum about Cannibalization. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.

🔥	How to Investigate Cannibalization? How can we analyze cannibalization? I have to compare two travel companies (TUI Travel and Thomas Cook) and analyze the cannibalization. I have to look at the E-commerce part, but what should I look f... 1 2 comments

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Best Practices

The best, top-rated topics about Cannibalization. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about Cannibalization. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding Cannibalization. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

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Compare also: Bricks and Clicks | Profit Center | E-Business | E-Commerce | Disintermediation

Special Interest Group

Special Interest Group

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