Cannibalization

Knowledge Center

12manage is looking for students. Info





Description of Cannibalization. Explanation.

 

Definition Cannibalization. Description.


Cannibalization is a marketing term that refers to the decrease in sales (volume, revenue or market share) of an existing product due to the introduction of a new similar product offered by the same company. Also introducing new sales channels, such as the internet (E-Commerce), can cannibalize the existing channel sales, such as direct sales.


It has become a frequently occurring phenomena, due to the current trend of adding more and more variants of products and services for niche markets or special target groups. It is a major factor to consider in multi-channel strategies and product portfolio analysis.


Special Interest Group - Cannibalization


Special Interest Group (15 members)


Forum - Cannibalization  

Here you will find interesting and educational discussions.


Hot How to Investigate Cannibalization? (2 reactions)
How can we analyze cannibalization? I have to compare two tr...
 
 
 
 

Best Practices - Cannibalization

Here you will find the most valuable ideas.



Expert Tips - Cannibalization

Here you will find high-quality advice from experts.



Resources - Cannibalization

Here you will find powerpoint presentations, micro-learning videos and further information sources.


 

News about Cannibalization


     
 

Videos about Cannibalization


     
 

Presentations about Cannibalization


     
 

Books about Cannibalization


     
 

More about Cannibalization


     

Compare also: Bricks and Clicks  |  Profit Center  |  E-Business  |  E-Commerce  |  Disintermediation

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Cannibalization summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 17-10-2019. All names of their owners.