Definition AIDA and AIDAS? Meaning.
AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional hierarchical view of the way how how consumers move through a series of steps or stages when they make purchase decisions. It is a common list of steps that are often taken by person buying or selling a product or service. It's an important concept in advertising as well.
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A - Attention. To attract the attention of the customer.
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I - Interest. To get the customer interested by demonstrating
its features, advantages, and benefits.
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D - Desire. Convincing customers of the product's
advantage and its ability to satisfy specific needs.
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A - Action. To push customers toward actually purchasing
the product.
Some marketers have added another letter to the acronym and
call it AIDAS:
An interesting more towards relationship marketing oriented
variant is the AEIOU acronym by Sanjay Anand (2004):
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Attention: Attract
attention of potential customer (prospect). Differentiate your message with
something that catches the prospect’s attention.
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Excitement: Get prospect
excited about your ad messages. The message must be exciting for a prospect
to want to read, watch or listen.
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Interest: Get prospect
interested in your products/services. Appeal to your prospects needs and
wants to get him/her interested in the wares.
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Order: Get prospect
to order something/anything (free/paid). Get qualified prospects to order
at least something. This could be free and/or paid.
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Use: Teach or remind
prospect to use the products/services. Both before as well as after the
sale, provide details on how best to use your wares.
This last step reduces unwanted surprises and also helps build an ongoing
client relationship.
Forum about AIDA AIDAS. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.
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La Técnica AIDA or SPIN Selling
La técnica AIDA es muy reconocida y utilizada aún en nuestros tiempos, sin embargo los métodos cambian, los clientes cambian sus usos y costumbres, la tecnología avanza en una dirección que cambia act...
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NEW Consumer Decision Journey Model (McKinsey)
Traditional marketing methods for understanding the consumer buying process like AIDA are less useful in a world being transformed by digital markets. Consumer shopping and purchase behavior is rapidl...
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Stages of Buyer Readiness
Similar to AIDA Model, the Stages of Buyer Readiness are the psychological buying stages through which a consumer passes while purchasing any good or service. There are many slightly different models ...
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The best, top-rated topics about AIDA AIDAS. Here you will find the most valuable ideas and practical suggestions.
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History of the AIDA Model
Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks......
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Advanced insights about AIDA AIDAS. Here you will find professional advices by experts.
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The Three Stage Model of Service Consumption (Service Encounter) Consumption Behavior, Service Marketing, Strategic Marketing Management According to the three-stage model of service consumption, consumers go through 3 stages of service encounter namely; th...
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Various sources of information regarding AIDA AIDAS. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
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Philip Kotler on Today's Relevance of Mass Advertising Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior Philip Kotler explains that mass advertising, typically through television and print, has lost most of its its effective...
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