AIDA AIDAS

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Description of AIDA AIDAS. Explanation.

Definition AIDA and AIDAS. Description.

AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional paradigm of the way advertising works on a consumer. It is a common list of steps that are often taken by a person selling a product or service.

• A - Attention. To attract the attention of the customer.

• I - Interest. To get the customer interested by demonstrating its features, advantages, and benefits.

• D - Desire. Convincing customers of the product's advantage and its ability to satisfy specific needs.

• A - Action. To push customers toward actually purchasing the product.

Some marketers have added another letter to the acronym and call it AIDAS:

• S - Satisfaction. To get the customer satisfied so that they could be a repeat customer and so they could give word-of-mouth to the particular product.

An interesting more towards relationship marketing oriented variant is the AEIOU acronym by Sanjay Anand (2004):

• Attention: Attract attention of potential customer (prospect). Differentiate your message with something that catches the prospect’s attention.

• Excitement: Get prospect excited about your ad messages. The message must be exciting for a prospect to want to read, watch or listen.

• Interest: Get prospect interested in your products/services. Appeal to your prospects needs and wants to get him/her interested in the wares.

• Order: Get prospect to order something/anything (free/paid). Get qualified prospects to order at least something. This could be free and/or paid.

• Use: Teach or remind prospect to use the products/services. Both before as well as after the sale, provide details on how best to use your wares.
  This last step reduces unwanted surprises and also helps build an ongoing client relationship.

Special Interest Group - AIDA AIDAS Special Interest Group (94 members)

Forum - AIDA AIDAS   In the forum section you will find recent discussions within this knowledge area.   La Técnica AIDA or SPIN Selling La técnica AIDA es muy reconocida y utilizada aún en nuestro...           Stages of Buyer Readiness Similar to AIDA Model, the Stages of Buyer Readiness are the...           History of the AIDA Model (1 reactions) Who can give some background on the history of the AIDA mode...

Best Practices - AIDA AIDAS In the best practices section you will find the best forum discussions within this knowledge area.

Expert Tips - AIDA AIDAS In the expert tips section you will find advices from experts within this knowledge area.   The Actual Relationship Between Cross-buying and Consumer Loyalty Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management...       Brand Engagement of Consumers in the Digital Age Branding, Brand Management, Marketing, Advertising...       International Versions of Websites. do or Don't? Branding, Brand Relationship, Internet Strrtegy...

Resources - AIDA AIDAS In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Philip Kotler on Today's Relevance of Mass Advertising Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior...   The Internet / Social Media Revolution Social Media, Internet Strategy, Internet Impact, Digital Revolution...     News about Aida Aidas         Videos about Aida Aidas         Presentations about Aida Aidas         Books about Aida Aidas         More about Aida Aidas

Compare also: Positioning  |  Hawthorne Effect  |  Innovation Adoption Curve

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