 Definition AIDA and AIDAS. Description.
AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional paradigm of the way advertising works on a consumer. It is a common list of steps that are often taken by a person selling a product or service.
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A - Attention. To attract the attention of the customer.
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I - Interest. To get the customer interested by demonstrating
its features, advantages, and benefits.
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D - Desire. Convincing customers of the product's
advantage and its ability to satisfy specific needs.
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A - Action. To push customers toward actually purchasing
the product.
Some marketers have added another letter to the acronym and
call it AIDAS:
An interesting more towards relationship marketing oriented
variant is the AEIOU acronym by Sanjay Anand (2004):
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Attention: Attract
attention of potential customer (prospect). Differentiate your message with
something that catches the prospect’s attention.
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Excitement: Get prospect
excited about your ad messages. The message must be exciting for a prospect
to want to read, watch or listen.
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Interest: Get prospect
interested in your products/services. Appeal to your prospects needs and
wants to get him/her interested in the wares.
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Order: Get prospect
to order something/anything (free/paid). Get qualified prospects to order
at least something. This could be free and/or paid.
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Use: Teach or remind
prospect to use the products/services. Both before as well as after the
sale, provide details on how best to use your wares.
This last step reduces unwanted surprises and also helps build an ongoing
client relationship.
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Forum - AIDA AIDAS
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Discussions about AIDA AIDAS.
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La Técnica AIDA or SPIN Selling
La técnica AIDA es muy reconocida y utilizada aún en nuestros tiempos, sin embargo los métodos cambian, los clientes cam (...)
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Stages of Buyer Readiness
Similar to AIDA Model, the Stages of Buyer Readiness are the psychological buying stages through which a consumer passes (...)
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History of the AIDA Model
Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who (...)
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Best Practices - AIDA AIDAS
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Here you find the most valuable discussions from the past.
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Expert Tips - AIDA AIDAS
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Here you will find advices by experts.
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The Actual Relationship Between Cross-buying and Consumer Loyalty
Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management (...)
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Brand Engagement of Consumers in the Digital Age
Branding, Brand Management, Marketing, Advertising (...)
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International Versions of Websites. do or Don't?
Branding, Brand Relationship, Internet Strrtegy (...)
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Resources - AIDA AIDAS
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Here you find powerpoint presentations, micro-learning videos and further information sources.
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Philip Kotler on Today's Relevance of Mass Advertising
Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior (...)
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The Internet / Social Media Revolution
Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)
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Compare also: Positioning
| Hawthorne Effect
| Innovation
Adoption Curve
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Special Interest Group Leader
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