AIDA AIDAS

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Description of AIDA AIDAS. Explanation.

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The AIDA ModelDefinition AIDA and AIDAS. Description.


AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional paradigm of the way advertising works on a consumer. It is a common list of steps that are often taken by a person selling a product or service.

  • A - Attention. To attract the attention of the customer.

  • I - Interest. To get the customer interested by demonstrating its features, advantages, and benefits.

  • D - Desire. Convincing customers of the product's advantage and its ability to satisfy specific needs.

  • A - Action. To push customers toward actually purchasing the product.

Some marketers have added another letter to the acronym and call it AIDAS:

  • S - Satisfaction. To get the customer satisfied so that they could be a repeat customer and so they could give word-of-mouth to the particular product.

An interesting more towards relationship marketing oriented variant is the AEIOU acronym by Sanjay Anand (2004):

  • Attention: Attract attention of potential customer (prospect). Differentiate your message with something that catches the prospect’s attention.

  • Excitement: Get prospect excited about your ad messages. The message must be exciting for a prospect to want to read, watch or listen.

  • Interest: Get prospect interested in your products/services. Appeal to your prospects needs and wants to get him/her interested in the wares.

  • Order: Get prospect to order something/anything (free/paid). Get qualified prospects to order at least something. This could be free and/or paid.

  • Use: Teach or remind prospect to use the products/services. Both before as well as after the sale, provide details on how best to use your wares.
    This last step reduces unwanted surprises and also helps build an ongoing client relationship.


AIDA AIDAS Forum
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  History of the AIDA Model
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  La Técnica AIDA or SPIN Selling
La técnica AIDA es muy reconocida y utilizada aún ...
     
 

AIDA AIDAS Special Interest Group


Special Interest Group

 

Best Practices - AIDA AIDAS Premium

Expert Tips - AIDA AIDAS Premium
 

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Usage (application): Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management
 
 
 

Brand Engagement of Consumers in the Digital Age

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Usage (application): Branding, Brand Management, Marketing, Advertising
 
 
 

International Versions of Websites. do or Don't?

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Usage (application): Branding, Brand Relationship, Internet Strrtegy
 
 

Resources - AIDA AIDAS Premium

Philip Kotler on Today's Relevance of Mass Advertising

Philip Kotler explains that mass advertising, typi...
Usage (application): Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior
 

The Internet / Social Media Revolution

Video shows how fast social media is growing. And ...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution
 
 

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Compare also: Positioning  |  Hawthorne Effect  |  Innovation Adoption Curve

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