Definition AIDA and AIDAS? Meaning.
AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional hierarchical view of the way how how consumers move through a series of steps or stages when they make purchase decisions. It is a common list of steps that are often taken by person buying or selling a product or service. It's an important concept in advertising as well.
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A - Attention. To attract the attention of the customer.
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I - Interest. To get the customer interested by demonstrating
its features, advantages, and benefits.
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D - Desire. Convincing customers of the product's
advantage and its ability to satisfy specific needs.
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A - Action. To push customers toward actually purchasing
the product.
Some marketers have added another letter to the acronym and
call it AIDAS:
An interesting more towards relationship marketing oriented
variant is the AEIOU acronym by Sanjay Anand (2004):
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Attention: Attract
attention of potential customer (prospect). Differentiate your message with
something that catches the prospect’s attention.
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Excitement: Get prospect
excited about your ad messages. The message must be exciting for a prospect
to want to read, watch or listen.
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Interest: Get prospect
interested in your products/services. Appeal to your prospects needs and
wants to get him/her interested in the wares.
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Order: Get prospect
to order something/anything (free/paid). Get qualified prospects to order
at least something. This could be free and/or paid.
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Use: Teach or remind
prospect to use the products/services. Both before as well as after the
sale, provide details on how best to use your wares.
This last step reduces unwanted surprises and also helps build an ongoing
client relationship.
AIDA AIDAS Special Interest Group.

Special Interest Group (103 members)
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Forum about AIDA AIDAS.
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