Knowledge Center

12manage is looking for students. Info

Description of AIDA AIDAS. Explanation.


The AIDA ModelDefinition AIDA and AIDAS. Description.

AIDA is an acronym used in marketing for Attention, Interest, Desire, and Action. It is a traditional paradigm of the way advertising works on a consumer. It is a common list of steps that are often taken by a person selling a product or service.

  • A - Attention. To attract the attention of the customer.

  • I - Interest. To get the customer interested by demonstrating its features, advantages, and benefits.

  • D - Desire. Convincing customers of the product's advantage and its ability to satisfy specific needs.

  • A - Action. To push customers toward actually purchasing the product.

Some marketers have added another letter to the acronym and call it AIDAS:

  • S - Satisfaction. To get the customer satisfied so that they could be a repeat customer and so they could give word-of-mouth to the particular product.

An interesting more towards relationship marketing oriented variant is the AEIOU acronym by Sanjay Anand (2004):

  • Attention: Attract attention of potential customer (prospect). Differentiate your message with something that catches the prospect’s attention.

  • Excitement: Get prospect excited about your ad messages. The message must be exciting for a prospect to want to read, watch or listen.

  • Interest: Get prospect interested in your products/services. Appeal to your prospects needs and wants to get him/her interested in the wares.

  • Order: Get prospect to order something/anything (free/paid). Get qualified prospects to order at least something. This could be free and/or paid.

  • Use: Teach or remind prospect to use the products/services. Both before as well as after the sale, provide details on how best to use your wares.
    This last step reduces unwanted surprises and also helps build an ongoing client relationship.

Special Interest Group - AIDA AIDAS

Special Interest Group (94 members)

Forum - AIDA AIDAS  

Here you will find interesting and educational discussions.

  La Técnica AIDA or SPIN Selling
La técnica AIDA es muy reconocida y utilizada aún en nuestro...
Hot Stages of Buyer Readiness
Similar to AIDA Model, the Stages of Buyer Readiness are the...
  History of the AIDA Model (1 reactions)
Who can give some background on the history of the AIDA mode...

Best Practices - AIDA AIDAS

Here you will find the most valuable ideas.

Expert Tips - AIDA AIDAS

Here you will find high-quality advice from experts.


The Actual Relationship Between Cross-buying and Consumer Loyalty

Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management...

Brand Engagement of Consumers in the Digital Age

Branding, Brand Management, Marketing, Advertising...

International Versions of Websites. do or Don't?

Branding, Brand Relationship, Internet Strrtegy...

Resources - AIDA AIDAS

Here you will find powerpoint presentations, micro-learning videos and further information sources.

Philip Kotler on Today's Relevance of Mass Advertising

Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior...

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution...

News about Aida Aidas


Videos about Aida Aidas


Presentations about Aida Aidas


Books about Aida Aidas


More about Aida Aidas


Compare also: Positioning  |  Hawthorne Effect  |  Innovation Adoption Curve

Special Interest Group Leader

You here? Sign up for free


Return to Management Hub: Communication & Skills  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our AIDA AIDAS summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.1 - Last updated: 15-10-2019. All names ™ of their owners.