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![]() What is the SOFT Model? Meaning.SOFT Analysis is an early planning tool for strategic analysis of a company’s internal and external factors. The SOFT Model was developed in the 1970s by Albert Humphrey. It is considered the precursor of SWOT Analysis and the PRIMO-F Model and one of the first frameworks for formalized strategic planning. SOFT is an acronym for Satisfactory, Opportunity, Fault, Threat:
The implementation process of the SOFT analysis follows the same rules of SWOT. To contextualize and correctly implement his tool, Humphrey developed six categories of application of typical SOFT issues:
By starting with replying to these 6 questions, a SOFT workshop can be most effective.
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