5 C's of Marketing Strategy

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Description of 5 C's of Marketing Strategy. Explanation.


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Definition 5 C's of Marketing Strategy. Description.

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

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Best Practices - Marketing Strategy Premium
  5 C's in Developing Countries: Add Corruption as 6th C?
In terms of relationship marketing, the 5 Cs come ...

Expert Tips - Marketing Strategy Premium

Resources - Marketing Strategy Premium

The Importance of Noncustomers

Even the biggest enterprises (other than a governm...
Usage (application): Market Research, Customer Strategy, Innovation Strategy, Customer Survey Pitfalls

Interview Philip Kotler About Ethical and Societal Aspects of Marketing

Philip Kottler comments on Peter Drucker's and his...
Usage (application): Ethical Marketing, Marketing Ethics, Purpose of Business, Purpose of Marketing, Social Marketing

The Importance of a Long Term Focus on the Customer

Ohmae explains the importance of the fundamental b...
Usage (application): Interview Ohmae on the Need for a Long-term Customer Focus

Speech of Trout on the Importance of Marketing

Jack Trout refers to Druckerís advice: "Because th...
Usage (application): Trout on the Value of Marketing, Background of Trout

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Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

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