5 C's of Marketing Strategy

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

84 items • 240.694 visits


What are the 5 C's of Marketing Strategy? Meaning.

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

Special Interest Group


Marketing Strategy Special Interest Group.

Special Interest Group (7510 members)


New Topic

Forum about Marketing Strategy.

Marketing Innovation: Innovative Marketing Approaches
Business dynamics change quickly due to technological advances. Conventional marketing techniques, tactics and strategie (...)
Attack Marketing Strategies
Although the name sounds somewhat unsympathetic, attack strategies in marketing are necessary. As soon as you enter some (...)
Strategy of 5C's and Relationship Marketing
This strategy of 5C's is one of the most important concepts of relationship marketing. When I started to apply this conc (...)
Must Haves of a Winning Marketing Strategy
Strategies should be tested. All marketers deep dive, analyze and brainstorm to develop and define their core strategies (...)
6 C's of Digital Marketing Strategy
While framing the digital Marketing Strategy, ensure all of the following 6 C's are given appropriate attention:
🔥 NEW 6th C for the 5 Cs of Marketing Strategy
In my opinion, there is one more "C" missing, which is extremely important: Customer Budget.
If your customer has n (...)

Start a new forum topic about Marketing Strategy. More info.


Best Practices

The top-rated topics about Marketing Strategy. Here you will find the most valuable ideas and practical suggestions.

5 C's in Developing Countries: Add Corruption as 6th C?
In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful (...)

5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment.
This m (...)

The 4 C's of Customer Relationship Management versus the 5C's of Marketing
Is there a relationship with 4 c's of customer relationship management to 5c's of marketing? (...)

Why Competitive Pricing? Reasons for Competitive Pricing
The goal of every company, whether a conglomerate or a start up is to "kill competition". That is if they are in it for (...)

6 C's of Situation Analysis for your Marketing / Branding Strategy
Understanding both the current and future environment is critical because the customer's value will change over time, un (...)

Expert Tips

Advanced insights about Marketing Strategy. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding Marketing Strategy. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Introduction to Customer/Consumer Satisfaction

Consumer Satisfaction, Customer Satisfaction
1. What is satisfaction? 2. Satisfaction focuses on fulfillment in varieties 3. What is dissatisfaction? 4. Manageria (...)

Managing Competitive Intelligence

Competitive Intelligence, Business Intelligence
Presentation that gives an introduction into Competitive Intelligence: definition, its usage, its process and best pract (...)

Interview Philip Kotler About Ethical and Societal Aspects of Marketing

Ethical Marketing, Marketing Ethics, Purpose of Business, Purpose of Marketing, Social Marketing
Philip Kottler comments on Peter Drucker's and his own views on the role and purpose of marketing in business and manage (...)

The Importance of a Long Term Focus on the Customer

Interview Ohmae on the Need for a Long-term Customer Focus
Ohmae explains the importance of the fundamental belief that all actions of a company need to be good for all concerned, (...)

Speech of Trout on the Importance of Marketing

Trout on the Value of Marketing, Background of Trout
Jack Trout refers to Druckerís advice: "Because the purpose of a business is to create a customer, the business enterpri (...)

Research Links

Automatically jump to further useful sources regarding Marketing Strategy.

News Videos Presentations Books More






Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

Special Interest Group

Do you have a keen interest in Marketing Strategy? Become our SIG Leader


Return to Management Hub: Marketing & Sales  |  Strategy & Innovation

More on Management  |  Return to Management Dictionary


This ends our 5 C's of Marketing Strategy summary and forum.

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 18-10-2021. All names ô of their owners.