5 C's of Marketing Strategy

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Description of 5 C's of Marketing Strategy. Explanation.


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Definition 5 C's of Marketing Strategy. Description.

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

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Best Practices - Marketing Strategy Premium
  5 C's in Developing Countries: Add Corruption as 6th C?
In terms of relationship marketing, the 5 Cs come ...

Expert Tips - Marketing Strategy Premium

Resources - Marketing Strategy Premium

The Importance of NoncustomersSign up

Even the biggest enterprises (other than a governm...
Usage (application): Market Research, Customer Strategy, Innovation Strategy, Customer Survey Pitfalls

Interview Philip Kotler About Ethical and Societal Aspects of MarketingSign up

Philip Kottler comments on Peter Drucker's and his...
Usage (application): Ethical Marketing, Marketing Ethics, Purpose of Business, Purpose of Marketing, Social Marketing

The Importance of a Long Term Focus on the CustomerSign up

Ohmae explains the importance of the fundamental b...
Usage (application): Interview Ohmae on the Need for a Long-term Customer Focus

Speech of Trout on the Importance of MarketingSign up

Jack Trout refers to Druckerís advice: "Because th...
Usage (application): Trout on the Value of Marketing, Background of Trout

News about Marketing StrategySign up


Videos about Marketing StrategySign up


Presentations about Marketing StrategySign up


Books about Marketing StrategySign up


More about Marketing StrategySign up


Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

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