5 C's of Marketing Strategy

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Summary

What are the 5 C's of Marketing Strategy? Meaning.

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

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5 C's in Developing Countries: Add Corruption as 6th C?
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Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

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