5 C's of Marketing Strategy

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Description of 5 C's of Marketing Strategy. Explanation.

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Definition 5 C's of Marketing Strategy. Description.


The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

Marketing Strategy Forum
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  5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
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Marketing Strategy Special Interest Group


Special Interest Group

 

Best Practices - Marketing Strategy Premium
  5 C's in Developing Countries: Add Corruption as 6th C?
In terms of relationship marketing, the 5 Cs come ...
     
 

Expert Tips - Marketing Strategy Premium

Resources - Marketing Strategy Premium

The Importance of Noncustomers

Even the biggest enterprises (other than a governm...
Usage (application): Market Research, Customer Strategy, Innovation Strategy, Customer Survey Pitfalls
 

Interview Philip Kotler About Ethical and Societal Aspects of Marketing

Philip Kottler comments on Peter Drucker's and his...
Usage (application): Ethical Marketing, Marketing Ethics, Purpose of Business, Purpose of Marketing, Social Marketing
 

The Importance of a Long Term Focus on the Customer

Ohmae explains the importance of the fundamental b...
Usage (application): Interview Ohmae on the Need for a Long-term Customer Focus
 

Speech of Trout on the Importance of Marketing

Jack Trout refers to Druckerís advice: "Because th...
Usage (application): Trout on the Value of Marketing, Background of Trout
 
 

News about Marketing Strategy


     
 

Videos about Marketing Strategy


     
 

Presentations about Marketing Strategy


     
 

Books about Marketing Strategy


     
 

More about Marketing Strategy


     

Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

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