Strategy Quotes



However beautiful the strategy, you should occasionally look at the results

Sir Winston Churchill 1874-1965, English statesman


There is always a better strategy than the one you have; you just haven't thought of it yet

Sir Brian Pitman, former CEO of Lloyds TSB, Harvard Business Review, April 2003


The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts

Bertrand Russell 1872-1970, English logician and philosopher


Unless a variety of opinions are laid before us, we have no opportunity of selection, but are bound of necessity to adopt the particular view which may have been brought forward

Herodotus, 5th century BC, Greek historian


The processes used to arrive at the total strategy are typically fragmented, evolutionary, and largely intuitive

James Quinn in Strategic Change: Logical Incrementalism, 1978


In real life, strategy is actually very straightforward. You pick a general direction and implement like hell

Jack Welch in Winning, 2005


How many senior executives discuss the crucial distinction between competitive strategy at the level of a business and competitive strategy at the level of an entire company?

C.K. Prahalad and Gary Hamel, in their article: The core competence of the corporation, 1990


What's the use of running if you are not on the right road

German proverb


I claim not to have controlled events, but confess plainly that events have controlled me

Abraham Lincoln 1809-1865, sixteenth American president


Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things

Miyamoto Musashi 1584-1645, legendary Japanese swordsman


Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances

Sun Tzu c. 490 BC, Chinese military strategist

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