Marketing Quotes

The purest treasure mortal times can afford is a spotless reputation

William Shakespeare 1564-1616, English dramatist

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool

Phil Knight, CEO Nike

Half the money I spend on advertising is wasted, and the problem is I do not know which half

Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does

Stuart H. Britt, US advertising consultant

Customers are not on-off switches, but volume dials

Don Peppers & Martha Rogers, in The One to One Future

Unless your campaign has a big idea, it will pass like a ship in the night

David Ogilvy in Confessions of an Advertising man

The essence of a megabrand (the Gap) is leveraging your brand into other product categories

Adelle Kirk of consulting firm Kurt Salmon Associates in Business Week, Jan 27th, 1997

Marketing takes day to learn. Unfortunately it takes a lifetime to master

Philip Kotler, 1931 -, US marketing guru

You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere

Lee Iacocca

No great marketing decisions have ever been made on qualitative data

John Scully 1939-, former president of Pepsi and CEO of Apple

The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options

Alvin Toffler 1928-, American social commentator in Powershift (1990)

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