Where to start

Best Practice / Strategy

Where to start
Eihab Seoudi , Director, Egypt

Where to start in changing an org.? Is it from marketing/business development or from the org's strengths

A typical challenge when trying to change an org. is how to decide on the new direction. One would expect market conditions to be the driver. Hence, decision should mainly be influenced by marketing/bus. dev. However, an org. has its own strengths and assets which may obligate it to head in a certain direction. This is currently a dilemma that I'm facing. Building on what has been achieved through years of existence in the market place seems quite reasonable. But, what if the market is changing and the products/services are not realy in need.

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