Case / Marketing
vijay , Manager, India
Particpation in Exhibitions .
The trend of declining customer visit to exhibitions can be contributed mainly due to following reasons:
1. Little time to decision makers to visit the exhibitions shows
2. There are too many shows each year
3. Lack of innovation resulting is same products display
4. Gap between customers requirements and product features
Due to Internet marketing customer has access to product knowledge in advance and prefers to visit exhibition only to see new products or new technology therefore these needed to be displayed to attract the customers
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