Remember to Take People With You...

Article / Communication and Skills

Remember to Take People With You...
Gary Bacchus , Management Consultant, United Kingdom

Persuasion Campaigns Using Multicast Web Streaming Technology.

Seldom is a good story so needed, especially when a major organisational change is underway. In a time of such unsettling transition, telling a compelling story to co-workers and managers inspires belief, meaning and purpose in what we hope to do.

Without it and faced with the need for massive organisational change, most managers will respond predictably. They revamp the organisation’s strategy, and then round up the usual set of suspects – leadership, people; pay and business processes - routing out inefficiencies as they go. Then they wait for performance to improve, only to be disappointed at the pace and traction of change.
What unfolds is a reasonable degree of predictability as project leaders skilfully package their perceptions and rollout their never-ending templates throughout the ranks. This seldom generates the enthusiasm necessary to create and embed change.
Bridging the gaps between what is happening and what is possible is what change management is all about. Change involves consolidating organisational events into the organisational vision, energising people to take action and communicating the change to those who will be affected by it.

The considerable challenge in any change programme is finding the glue that binds these two worlds together. When faced with the same challenge, I with IBM developed a persuasion campaign - to set the stage for acceptance, to influence the mood of employees, so that their perceptions and subsequent action supported implementation and follow-through.
We did this through a simple and cost effective web-multicast solution to switch people onto knowledge sharing, to help reduce and overcome barriers to staff engagement and change. It was only video clips, more than anything else that generated most of the excitement. Our computers already had colourful graphics, animation and sound, but video - even in its "postage stamp" size - was the real deal. The timing was perfect too, as this merged differing and often isolated organisational change activity from different parts of the business on every PC to nearly everyone.

Leadership at this level of delivery is never easy and having the opportunity to share the lessons, forming coalitions and winning the support the people is seldom forthcoming. For others finding their leadership, mastering the new skills and sorting out their uncertainty that go with the position can also be an overwhelming challenge. It was very rewarding for me to use available IT solutions as a revolving door between the two. .

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