Tools To Measure and Impact Social Media ROI
|
|
Tools To Measure and Impact Social Media ROI |
|
|
Other Views by this Author: |
Some ways to increase earned social media referrals from actual case studiesThe following is an excerpt. For the entire post please go to my blog: www.marketingroiordie.com Some ways to increase earned social media referrals from actual case studies of the best practices of the world’s top brands, such as Starbuck’s, Dell and Toyota. From ENGAGEMENTdb: * Launch a blog, forum or Wiki where customers can submit, comment on and vote for their favorite ideas to help your brand, with someone from every department at the company acting as a liaison. Encourage customer engagement by implementing a reward point system for different activities, such as maintaining a blog, responding to forum questions, or adding to a Wiki page. * Create an official Facebook brand page, even taking over ownership of the largest customer-created communities. * Use Twitter as an “in the moment” channel to deliver timely customer support and spread word about the latest breaking news and contests. * Be cautious about allowing employees to engage with customers via social channels, to make sure there is consistency in approach, and be ready to shut down anything not sanctioned. * If you are going to engage customers online, you have to have a plan, make sure that resources are available, and be in it for the long haul. * Start a YouTube channel to showcase video content. Pull video content from around the organization, such as training videos. * Create an “activity stream” of company-generated content such as videos, community and industry news. That information can be pushed into blogs, tweets, video, photos, etc. * Work closely with outside blogs not affiliated with your brand, by providing access, information and support. This can be especially effective if you have no plans to launch a blog of your own. * Monitor Tweets that mention your brand, to respond from respective areas of expertise within your company using CoTweet to manage a “brandlistens” account (see above), or you may choose to have people respond from individual profiles. Same goes for Facebook, by emailing around comments that need response. * Treat social media engagement as part of the job, just like phone and email. * Lastly, when choosing to engage in a channel, be fully engaged. If you have resource constraints, it is better to be consistent and participate in fewer channels than to spread yourself too thin. |
|
|
|
