The Role of Service Quality in Development of Tourism Industry

Article / Marketing

The Role of Service Quality in Development of Tourism Industry
AZAM HAGHKHAH , Student (University), Malaysia

Service quality, tourism, service quality dimensions, tourists' revisit.

Abstract: This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.

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