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Marketing needs to and indeed is moving beyond the traditional paradigm of "4 P's of marketing".
The concept of "4 P's of marketing" is good for preparing the foundations of students in the B schools, particularly those who wish to take up marketing in their careers. But things are moving so fast that you cannot answer all your marketing woes by sticking to the concept of "4 P's of marketing".
For example, consumers are changing their preferences very fast and marketers need to explore new prisms through which they can analyze the situation and then perhaps be able to offer a solution to the customers.
Internet also is fast emerging as an important tool which has not been factored in earlier marketing theories and understandably so. But, this powerful business platform should now find a place in the conceptual framework of marketing.
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