Stratégie et Communication

Best Practice / Strategy

Stratégie et Communication
KASSIMI ILHAM , Partner, Morocco

Must stategy be comunicated?How?To who?

Yes, it is very important for the office to communicate about its strategy.
The company will even have to adopt a communications strategy to cross out all the strong difficulties and to pass messages of impact which can accompany its strategy and allow her to make a success of its projects. This communication is important on the internal and external plan.
The company has to include all the stakeholders and take into account their expectations to make a success of its strategy and realize the maximum of projects. She will have to dedicate all the necessary means to reach it.
So by implying all the structures in its strategic plan, the company will have taken into account their stakes especially before the launch. The profit-sharing that she will have so creates will be at the origin of several strategies or under strategies. The job will then be to make the integration between the various with strategies by assuring their coherence with regard to the global strategy. This can be made through the meetings of follow-up during steering committees.
The main objectives will be:
The membership of all the actors;
The clarity and the transparency for all the stakeholders through a formalized and long-lasting communication plan.

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