Rethinking Growth with Services

Opinion / Strategy

Rethinking Growth with Services
Markus , Business Consultant, Germany

Product centered management is still restricting companies to improve customer-focused services and grow with new service business models.

Many organizations have set the target to launch and develop new customer services as a key element in their strategy.
In order to adapt to the fast changing customer needs, delivery of the services requires an ecosystem of organizations. Still, these ecosystems are slow to emerge due to a lot of confusion related to the roles.

In many large organizations there is a strong tendency to seek for the clarity of old clear product and organization focused operating models. The value chain thinking and leadership philosophy that was created for managing product businesses is still dominating many management teams.

A holistic change is needed in order to design and implement an operating model that enables integrating and managing a set of contracts, indicators and measurements aiming to efficiently adapt a network of organistions from sales to operations to fulfill customer needs and manage customer expectations.

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